Performance Marketing & SEO Specialist

Performance Marketing & SEO Specialist

Key Responsibilities

Paid Advertising (Google & Meta)

• Create, manage, and scale

  Google Ads (Search, Display, YouTube)

  and

  Meta Ads (Facebook & Instagram)

  campaigns.
• Handle keyword research, audience targeting, ad copy testing, and budget control.
• Improve lead quality, CTR, and conversion rates through regular optimization.
• Track performance using

  Google Analytics, Ads Manager, and conversion tracking

  .
• Share weekly and monthly performance reports.

SEO (On-page, Off-page & Technical)

• Plan and execute

  on-page SEO

  (meta tags, content optimization, internal linking).
• Manage

  off-page SEO

  (backlink building, guest posts, citations).
• Conduct

  technical SEO audits

  (site speed, indexing, crawl errors, Core Web Vitals).
• Work with developers for SEO fixes and improvements.
• Track rankings, traffic, and search visibility using SEO tools.

Team & Reporting

• Coordinate with content, design, and development teams.
• Share clear performance insights and improvement plans with clients and internal teams.
• Stay updated with platform and algorithm changes.

Required Skills

• Practical experience with

  Google Ads & Meta Ads

  .
• Strong understanding of

  on-page, off-page, and technical SEO

  .
• Experience with

  Google Analytics, Search Console, and Tag Manager

  .
• Familiar with tools like

  SEMrush, Ahrefs, Screaming Frog, or Ubersuggest

  .
• Data-driven mindset with strong reporting skills.

Preferred

• Marketing / IT / Business background.
• Agency experience is a plus.
• Google Ads or Meta certification is an advantage.