Performance Marketing Manager

Job Title: Performance Marketing ManagerExperience Required: 2+ YearsLocation: ChennaiCompany: The Internet Generation (TIG)Type: Full-TimeCompany Description

The Internet Generation is a dynamic company that has evolved with the growth of the internet, consistently staying ahead of trends. Over the past six years, we have established ourselves firmly in the industry, supporting content creators from idea conception to distribution and marketing. We offer services including video production and digital marketing campaigns, providing an environment where creative ideas can flourish. Our expertise spans various online platforms, enabling us to effectively nurture and grow high-quality content.

About the Role

We are looking for a results-driven Performance Marketing Manager to join our team at The Internet Generation. This role is ideal for someone who lives and breathes digital ads, knows how to scale campaigns, and can break down performance metrics like a pro.

You'll be responsible for strategizing, executing, optimizing, and analyzing paid campaigns across platforms such as Meta, Google, YouTube, LinkedIn, and more. The ideal candidate understands the full-funnel customer journey and uses data to make smart, growth-driven decisions.

Key Responsibilities

• Plan, execute, and optimize paid marketing campaigns across platforms (Google Ads, Facebook/Instagram, YouTube, LinkedIn, etc.)
• Manage campaign budgets and pacing to meet performance goals (ROAS, CPL, CPA, CAC, etc.)
• Analyze performance data daily, weekly, and monthly to deliver actionable insights and optimization plans.
• Conduct A/B testing on ad creatives, audiences, placements, and landing pages.
• Collaborate with creative and content teams to deliver high-converting ad assets.
• Generate reports and dashboards to track KPIs and campaign performance for internal stakeholders or clients.
• Stay updated with platform algorithm changes, ad policies, and industry best practices.

Requirements

• 2+ years of hands-on experience in running and optimizing paid ad campaigns.
• Proficiency in Meta Ads Manager, Google Ads, Google Analytics (GA4), and related tools.
• Strong analytical skills with a solid understanding of performance metrics and attribution models.
• Experience with performance tracking tools (e.g., Looker Studio, Mixpanel, Hotjar, etc. is a plus).
• Basic understanding of landing page conversion flows and funnel optimization.
• Ability to interpret data and make real-time decisions based on insights.
• Excellent communication and time management skills.
• Bonus: Experience in D2C, e-commerce, or lead-gen performance campaigns.

Nice to Have

• Knowledge of SEO or organic traffic strategies.
• Experience with automation tools like Zapier or ad scripts.
• Familiarity with CRM tools (HubSpot, Zoho, etc.).
• Certifications in Google Ads or Meta Blueprint.

Why Join Us?

• Work in a fast-growing digital-first environment with modern marketing practices.

• Be part of a high-performance culture with room for ownership.

• Access to premium tools and resources to experiment and scale campaigns.

• Flexible work culture and collaborative team.