Google Ads, meta ads, Performance Marketing, communication skills, Marketing analytical tools, Search Engine Optimization (SEO), Auction models, Remarketing,

About Passionfruit

Passionfruit is the world's first end-to-end AI-enabled Digital Marketing service provider. We leverage leading technologies and partnerships to create a human-in-the-loop model to build effective, scalable, and sustainable SEO and Paid Ads strategies. We are backed by top investors (Lead investor: Floodgate (Twitter, Twitch, Lyft)), and service some of the large companies in India and the US (GFuel, Shaadi.com, Bayer Group, Nykaa)As we expand our digital offerings, we are seeking a highly driven Marketing Manager (Performance Meta & Google Ads) to lead paid media execution and strategy across our growing portfolio of clients.

About The Role

We are a fast-growing, well-funded, startup hiring a Performance Marketing Manager to own the planning, execution, and optimization of paid campaigns across Meta (Facebook, Instagram) and Google Ads. In this role, you will-

Campaign Strategy & Execution: Plan and manage end-to-end paid marketing campaigns across Meta Ads and Google Ads. Define audience targeting, ad creatives, bidding strategies, and budgets to meet specific performance goals (CAC, ROAS, CPL).
Collaboration & Reporting: Work closely with design and content teams to build high-performing creative assets and Track and analyze KPIs using tools like Google Analytics, Google Ads, Meta Business Suite, and Looker Studio.
Communication: Provide regular performance updates to clients with actionable insights and continuously optimize campaigns to drive improved ROI and reduce wasted spend.
Client & Team Collaboration: Lead client-facing discussions related to performance marketing strategy, results, and optimization plans and work closely with cross-functional SEO and product teams to align on broader growth goals.

Youll be a great fit if you have

10+ years of experience in performance marketing, with proven success across both Meta and Google platforms
Strong analytical skills and experience with marketing analytics tools
Excellent communication skillsboth written and verbal
Experience of SEO would be a good to have
Deep understanding of ad auction models, remarketing, attribution, and conversion tracking

Work Culture

This is an in-person role based in Saket, New Delhi
Fast-paced, collaborative, and impact-driven culture.
Exposure to leading-edge AI tools, growth strategies, and global clientele

Compensation

INR 2540 LPA, commensurate with experience and performance

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Performance Marketing Manager