Performance Marketing Manager

hands-on Performance Marketing Manager

Key Responsibilities:

1. Website & E-commerce Management (Shopify):

• Manage and update products, collections, and content on Shopify.
• Optimize product listings for SEO and conversion.

2. Paid Marketing & Performance Campaigns:

• Plan, launch, and optimize campaigns across Google Ads, Meta (Facebook/Instagram), and other platforms.
• Monitor ad performance and continuously improve ROI and ROAS.
• Manage budgets and ensure efficient allocation of ad spend.
• Test and scale new ad creatives and campaign strategies.

3. CRM & Marketing Automation:

• Set up and manage automations.Build and manage email/SMS campaigns.
• Implement abandoned cart, win-back, and post-purchase automations.

4. Landing Pages & Conversion Optimization:

• Work with design and content teams to create high-converting landing pages.
• Conduct A/B tests and analyze user behavior to improve conversions.

5. Analytics & Reporting:

• Track KPIs such as CAC, LTV, ROAS, and conversion rates.
• Present actionable insights and recommendations to leadership.

6. Content & Brand Coordination:

• Manage marketing calendars, campaigns, and promotions.
• Oversee SEO, blogs, and social content strategy for lead generation and engagement.

Qualifications & Skills:

• 4+ years of experience in digital marketing, preferably in e-commerce or D2C brands.

• Must have experience in marketing of food supplements or nutraceutical products.

• Strong knowledge of 

  Shopify

  , 

  Google Ads

  , 

  Meta Ads

  , 

  Email/SMS Marketing

  , and 

  Analytics tools

  .
• Experience with 

  marketing automation tools.

• Data-driven mindset with hands-on execution capability.
• Excellent communication, project management, and analytical skills.