Performance Marketing Lead

4 years

0 Lacs

Posted:4 days ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Location:

Salary : Upto 20 Lpa


About Flo

Flo is one of India’s fastest-growing D2C brands and among the first to bring the direct-to-consumer model to the sleep solutions space. We’re building products that improve everyday living—and scaling them with equal focus on performance, clarity, and long-term impact.


Performance Marketing Lead


What You’ll Get


  • Opportunity to join a rapidly scaling D2C brand with room to explore and grow
  • A collaborative team that’s motivated to build meaningful, measurable impact
  • Direct exposure to senior leadership and involvement in core business decisions


What You’ll Do


  • Own end-to-end performance marketing strategy and execution across Google Ads, Meta Ads, marketplaces, and other growth channels
  • Manage budgets ranging from high-scale media spends to lean, test-driven campaigns
  • Collaborate with cross-functional teams on campaign planning, goal-setting, and performance reviews
  • Build and maintain performance dashboards using Looker Studio and GA4 for real-time insights
  • Identify growth opportunities and recommend automation workflows (Zapier, scripts, etc.) to improve efficiency
  • Lead performance audits, conversion tracking setups, and cross-channel attribution analysis
  • Stay up to date with platform changes, industry trends, and AI-driven tools to continuously improve results


What We’re Looking For


  • 4+ years of hands-on experience in performance or digital marketing (agency or brand side)
  • Proven experience managing D2C campaigns across top, middle, and bottom funnels
  • Experience handling monthly media budgets up to ₹50L
  • Strong command of Google Ads (Search, Display, Shopping, Performance Max, YouTube)
  • In-depth knowledge of Meta Ads (Facebook & Instagram) including testing and scaling frameworks
  • Experience setting up and managing GMC, GMB, pixels, and conversion tracking
  • Proficiency in Looker Studio and Google Analytics 4
  • Working knowledge of automation tools like Zapier
  • Strong Excel / Google Sheets skills for reporting and analysis
  • Clear, effective verbal and written communication in English


Bonus:

Experience with marketplace advertising (Amazon, Flipkart) or quick commerce platforms (Zepto, etc.).

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