About the Role Were looking for a full-stack Digital Marketer who thrives on content, numbers, funnels, and performance metrics. This role is perfect for someone who can plan and execute engaging social media content, high-impact paid ad campaigns, own SEO strategies, and work across CRM/email marketing with a sharp analytical mindset. If you live for CTRs, ROAS, CACs, and clever content, this ones for you. Key Responsibilities Social Media Marketing: Develop brand identity, content pillars, and tone of voice . Create and execute high-impact content calendars for social media and e-commerce. Conceptualize and lead photo/video shoots , ensuring content is platform-optimized. Track social media KPIs (reach, engagement, follower growth) and optimize for performance. Performance Marketing: Set up and optimize paid campaigns on Meta, Google, and LinkedIn. Influencer Marketing: Plan and execute influencer marketing, track performance and optimize ROI SEO & Content: Conduct keyword research, oversee on-page & off-page SEO, and collaborate on content planning. Email & CRM Marketing: Set up and automate flows on Klaviyo/Mailchimp/Zoho. Focus on engagement and retention. Analytics & Reporting: Monitor key metrics on GA4, GTM, Looker Studio. Deliver clear performance reports. Conversion Optimization: Optimize landing pages and customer journeys through A/B testing and funnel audits. E-commerce Marketing: Preferred experience with Shopify, WooCommerce. Client Relationship Management: Act as the lead point of contact for assigned clients, ensuring timely and successful delivery of digital solutions according to their goals. Team Growth & Training: Hire, mentor, and upskill the digital marketing team to keep pace with evolving tools, trends, and performance benchmarks. Tools Youll Use Meta Ads Manager, Google Ads, Linkedin Ads, GA4, GTM, Google Merchant centre Klaviyo, Mailchimp, HubSpot Ahrefs, SEMrush, Google Search Console Shopify, WooCommerce, Hotjar, Google Optimize, Zapier Must haves 5 to 6 years in digital marketing with focus on performance Excellent analytical and execution skills Strong knowledge of digital buyer journeys Experience scaling D2C or e-commerce brands preferred
Key Responsibilities 1. Brand Building & Creative Strategy Develop brand identity, content pillars, and tone of voice. Create and execute high-impact content calendars for social media and e-commerce. Conceptualize and lead photo/video shoots, ensuring content is platform-optimized. Track social media KPIs (reach, engagement, follower growth) and optimize for performance. 2. Social Media Growth & Engagement Devise strategies to grow followers, reach, and engagement across Instagram, Facebook, LinkedIn, and YouTube. Stay ahead of trends and implement viral content ideas (especially for reels & short-form video). Build and nurture online communities and brand advocates Influencer Marketing and UGC strategy 3. Performance Marketing Plan, launch, and optimize Meta Ads and Google Ads campaigns. Set up tracking via Meta Pixel, GA4, GTM, and Merchant Center. Monitor KPIs (ROAS, CTR, CPC) and continuously optimize for better performance. 4. Creative Campaigns & Brand Activation Plan and execute innovative campaigns like festival launches, influencer marketing collaborations, Identify growth hacks and low-cost marketing opportunities to improve ROI. SEO & Content: Conduct keyword research, oversee on-page & off-page SEO, and collaborate on content planning. Email & CRM Marketing: Set up and automate flows on Klaviyo/Mailchimp/Zoho. Focus on engagement and retention. Analytics & Reporting: Monitor key metrics on GA4, GTM, Looker Studio. Deliver clear performance reports. Conversion Optimization: Optimize landing pages and customer journeys through A/B testing and funnel audits. E-commerce Marketing: Preferred experience with Shopify, WooCommerce. Client Relationship Management: Act as the lead point of contact for assigned clients, ensuring timely and successful delivery of digital solutions according to their goals. Team Growth & Training: Hire, mentor, and upskill the digital marketing team to keep pace with evolving tools, trends, and performance benchmarks. Required Skills & Experience 3-5 years of experience in D2C brand management, combining social media growth and performance marketing . Proven track record of creating viral, high-engagement social media content. Hands-on experience with Meta Ads, Google Ads, and e-commerce platforms. Strong creative direction skills and ability to lead designers, copywriters, and video teams. Analytical mindset with the ability to make data-driven decisions. Preferred Qualifications Experience in FMCG, F&B, personal care, fashion, or lifestyle categories. Comfortable with tools like Canva, Photoshop, or basic video editing software. Prior exposure to influencer marketing and brand collaborations.
Role & responsibilities Design stunning brand creatives, social media posts, ad banners, website UIs, and packaging Edit high-performing video ads, reels, and long-form content Create assets using AI tools like Runway, Pika Labs, Midjourney, Firefly, etc. Contribute concepts, brand thinking, and storyboards for digital campaigns Collaborate with creative, content, and strategy teams Preferred candidate profile 3-8 years of professional design + video editing experience Strong portfolio showcasing brand and performance work Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) Hands-on experience with AI tools (image + video) and strong prompting ability Excellent visual and storytelling skills Independent worker with fast turnaround and creative problem-solving mindset Must have their own system (with editing software) Portfolio submission is mandatory. Email it to: muktha@theadaffair.com Shortlisted candidates will go through an assignment round
Role & responsibilities Plan, execute, and optimize paid campaigns across Meta Ads, Google Ads, LinkedIn and other relevant platforms. Build and manage monthly content calendars across multiple brands. Lead influencer marketing campaigns : outreach, negotiation, coordination, and performance reporting. Analyze data and prepare performance reports with insights on ROAS, CAC, CTR, engagement, and brand growth. Lead analytics with google analytics, google search console, GTM, EMQ, FCID, etc Collaborate with content teams, designers, event organizers, and external agencies to execute high-quality campaigns and shoots. Manage client communication : strategy presentations, campaign updates, and performance reviews. Stay ahead of industry trends and tools to bring innovative strategies to the table. Lead CRO and suggest landing page improvements Whatsapp Marketing (Wati, interakt, gupshup, etc) and CRM (Mailchimp, klaviyo, etc) Preferred candidate profile 5+ years of hands-on digital marketing experience , preferably in an agency setup. Strong expertise in performance marketing, social media strategy, and influencer marketing . Proven track record of scaling brands and managing client relationships . Solid understanding of both data (metrics, ROI) and creative (storytelling, brand-building) . Excellent communication skills with the ability to work independently and handle multiple brands. Work Model Remote-first : Work from home, Monday to Friday, 10 AM 7 PM Culture : Ownership-driven, collaborative, and growth-focused