Digital Marketing Manager

About the Role

Digital Marketer

If you live for CTRs, ROAS, CACs, and clever content, this ones for you.

Key Responsibilities

• Social Media Marketing:

  Develop

  brand identity, content pillars, and tone of voice

  . Create and execute

  high-impact content calendars

  for social media and e-commerce. Conceptualize and

  lead photo/video shoots

  , ensuring content is platform-optimized. Track

  social media KPIs

  (reach, engagement, follower growth) and optimize for performance.

• Performance Marketing:

  Set up and optimize paid campaigns on Meta, Google, and LinkedIn.

• Influencer Marketing:

  Plan and execute influencer marketing, track performance and optimize ROI

• SEO & Content:

  Conduct keyword research, oversee on-page & off-page SEO, and collaborate on content planning.

• Email & CRM Marketing:

  Set up and automate flows on Klaviyo/Mailchimp/Zoho. Focus on engagement and retention.

• Analytics & Reporting:

  Monitor key metrics on GA4, GTM, Looker Studio. Deliver clear performance reports.

• Conversion Optimization:

  Optimize landing pages and customer journeys through A/B testing and funnel audits.

• E-commerce Marketing:

  Preferred experience with Shopify, WooCommerce.

• Client Relationship Management:

  Act as the lead point of contact for assigned clients, ensuring timely and successful delivery of digital solutions according to their goals.

• Team Growth & Training:

  Hire, mentor, and upskill the digital marketing team to keep pace with evolving tools, trends, and performance benchmarks.

Tools Youll Use

• Meta Ads Manager, Google Ads, Linkedin Ads, GA4, GTM, Google Merchant centre
• Klaviyo, Mailchimp, HubSpot
• Ahrefs, SEMrush, Google Search Console
• Shopify, WooCommerce,
• Hotjar, Google Optimize, Zapier

Must haves

• 5 to 6 years in digital marketing with focus on performance
• Excellent analytical and execution skills
• Strong knowledge of digital buyer journeys
• Experience scaling D2C or e-commerce brands preferred