Performance Marketing Lead

Company Description

Jivada is an organic self-care brand that celebrates the beauty and wisdom of aging gracefully. Rooted in a mission to honor the journey of maturity, Jivada goes beyond offering beauty products—it embodies a mindful approach to personal care. Our products are thoughtfully curated to empower individuals, providing a holistic self-care experience that reflects authenticity. We aim to inspire confidence and embrace natural beauty at every stage of life.

Role Description

This is a full-time, on-site Performance Marketing Lead position based in Bhubaneswar. The Performance Marketing Lead will oversee and execute digital advertising campaigns, analyze campaign performance, and optimize strategies to achieve business objectives. Core responsibilities include budget management, data analysis, paid media optimization, and collaboration with creative and marketing teams to ensure alignment with the brand's vision and goals.

Qualifications

• Expertise in Performance Marketing and Paid Media Campaigns
• Strong skills in Data Analytics, KPI measurement, and Reporting analysis
• Experience in Digital Advertising Platforms like Google Ads and Meta Ads
• Understanding of Marketing Strategies, Consumer Behavior, and Campaign Optimization
• Ability to work collaboratively and lead cross-functional teams effectively
• Bachelor's degree in Marketing, Business, or a related field
• Previous experience in the beauty, wellness, or self-care industry is a plus