Performance Marketing Lead

Location:

Salary : Upto 20 Lpa

About Flo

Flo is one of India's fastest-growing D2C brands and among the first to bring the direct-to-consumer model to the sleep solutions space. We're building products that improve everyday livingand scaling them with equal focus on performance, clarity, and long-term impact.

Performance Marketing Lead

• Opportunity to join a rapidly scaling D2C brand with room to explore and grow
• A collaborative team that's motivated to build meaningful, measurable impact
• Direct exposure to senior leadership and involvement in core business decisions

• Own end-to-end performance marketing strategy and execution across Google Ads, Meta Ads, marketplaces, and other growth channels
• Manage budgets ranging from high-scale media spends to lean, test-driven campaigns
• Collaborate with cross-functional teams on campaign planning, goal-setting, and performance reviews
• Build and maintain performance dashboards using Looker Studio and GA4 for real-time insights
• Identify growth opportunities and recommend automation workflows (Zapier, scripts, etc.) to improve efficiency
• Lead performance audits, conversion tracking setups, and cross-channel attribution analysis
• Stay up to date with platform changes, industry trends, and AI-driven tools to continuously improve results

• 4+ years of hands-on experience in performance or digital marketing (agency or brand side)
• Proven experience managing D2C campaigns across top, middle, and bottom funnels
• Experience handling monthly media budgets up to ?50L
• Strong command of Google Ads (Search, Display, Shopping, Performance Max, YouTube)
• In-depth knowledge of Meta Ads (Facebook & Instagram) including testing and scaling frameworks
• Experience setting up and managing GMC, GMB, pixels, and conversion tracking
• Proficiency in Looker Studio and Google Analytics 4
• Working knowledge of automation tools like Zapier
• Strong Excel / Google Sheets skills for reporting and analysis
• Clear, effective verbal and written communication in English

Bonus:

Experience with marketplace advertising (Amazon, Flipkart) or quick commerce platforms (Zepto, etc.).