Performance Marketing Lead

Role: Senior Digital Marketing Manager Performance Marketing

Location:

Employment Type:

revenue-driven Performance Marketing leader (IC role)

RESPONSIBILITIES

Revenue Ownership & Growth

• Own end-to-end 

  revenue performance marketing strategy

   across Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, 

  Affiliate Marketing

  , and emerging paid channels
• Drive acquisition, activation, retention, and monetization aligned to 

  ROAS, CAC, LTV, and payback targets

• Forecast and track channel-level revenue contribution and efficiency

Execution & Optimization

• Plan, execute, and continuously optimize campaigns with a strong focus on 

  profitability and revenue scale

• Build structured, data-driven campaign frameworks to maximize ROAS and reduce CPA
  
• Run rigorous A/B experiments across creatives, audiences, bidding strategies, landing pages, and funnels
  
• Partner closely with 

  Product, Analytics, and Design

   teams to improve conversion rates and reduce revenue leakage

Affiliate & Channel Expansion

• Build and scale 

  Affiliate Marketing programs

   across partners, publishers, and platforms
• Optimize affiliate performance, payouts, fraud controls, and incremental revenue contribution
  
• Identify new channels, growth experiments, and scaling opportunities including 

  programmatic platforms

Data, Reporting & Budget Ownership

• Own performance reporting across 

  ROAS, CAC, CPL, LTV, CTR, conversion rates, and cohort performance

• Manage and optimize 

  multi-crore monthly ad budgets

   with strict ROI discipline
• Stay ahead of platform updates, industry trends, and performance best practices

Note:

QUALIFICATIONS

Education

• Bachelors or Masters degree in Marketing, Business Administration, or a related field
  
• Google Ads, Meta Blueprint, and Programmatic certifications are a plus

Experience:

• 4-7 years of experience in 

  revenue-led performance marketing

• Mandatory experience in an 

  online, product-based company

   (fintech preferred)
• Proven success in scaling paid and affiliate channels with 

  clear revenue accountability

• Strong hands-on expertise in 

  Google Ads, Meta Business Manager, Affiliate platforms

  , and other paid channels
• Experience with analytics and attribution tools such as 

  Google Analytics, Mixpanel, AppsFlyer

  , etc.
• Strong analytical mindset with a deep understanding of 

  funnels, unit economics, and growth trade-offs

• Excellent communication and cross-functional collaboration skills.

Good to Have:

• Experience driving performance marketing for the 

  US market

• Exposure to 

  Programmatic platforms

   such as 

  DV360, The Trade Desk

  , or equivalent