Performance Marketing Lead

Role & responsibilities

• Performance marketing strategy & resource allocation:

  Define ad strategy, budget allocation, and RoAS targets by category, platform, and geography; refresh strategy based on campaign learnings.

• Campaign execution:

  Ensure campaign structures, bidding protocols, and optimization strategies maximize sales, market share, and profitability.

• Playbook ownership:

  Codify best practices, lead A/B testing, and ensure adherence in day-to-day operations.

• Insights, reporting & governance:

  Monitor KPIs, conduct stand-ups, perform root cause analysis, and present key learnings to senior management.

• Agency management:

  Supervise agency execution, ensure SLAs, manage relationships, and drive performance improvements.

• Cross-functional collaboration:

  Advise category teams, KAMs, and brand teams; coordinate with content and supply chain; share performance marketing insights internally.

Preferred candidate profile

• 3-5 years of hands-on experience in executing performance marketing campaigns on retailer platforms
• In-depth understanding of the consumer journey/ funnel on digital commerce platforms
• In-depth understanding of key success metrics and their drivers along the consumer funnel
• Data-backed decision making and communication
• Quantitative mindset, proficient in MS Excel and data analysis
• Experience of working in cross-functional environments with diverse stakeholders
• Relevant industry experience (CPG) is a plus