Performance Marketing Lead

Company Description

Celebrating its 150th year of business, A. O. Smith is a leading global water technology and manufacturing company employing over 12,000 people worldwide. Headquartered in Milwaukee, Wisconsin, the company provides water heating and water treatment solutions with operations in multiple countries, including the United States, Canada, Mexico, China, India, the United Kingdom, and the Netherlands. A. O. Smith focuses on innovation and energy-efficient products marketed globally, expanding through new product development, strategic acquisitions, and partnerships.

Position Summary Should have good exposure of product management, sales & communication development and should have demonstrated skills in managing successful brand campaigns.

Role & Responsibilities:

1. Develop and execute Pureit’s D2C strategy (website & WhatsApp) aligned with the overall business goals 2. Prepare the digital roadmap for the brand: Define & implement a comprehensive digital strategy aligned with brand & business goals

3. Plan annual/quarterly digital campaigns to support product launches, promotions .

4. Lead performance marketing campaigns across Google, Meta, affiliate networks .

5. Manage SEO, paid search, display ads and influencer-led campaigns to drive traffic, sales & consumer engagement: track & improve keyword rankings, organic traffic & engagement metrics.

6. Oversee the performance, design & optimization of brand’s D2C website: Co-ordinate with tech & content agencies to ensure seamless & engaging user experience for better engagement & conversion 7. Track & report KPIs such as CAC, CTR, ROAS, conversion rate, CPL, repeat purchase rate, Customer Lifetime Value, analyze data to inform decisions on promotions, pricing & UX 8. Improve customer journeys through personalization, loyalty programs .

Qualification & Experience • Graduation in any discipline with a Post-graduation in management from Tier1 institute

• Candidate should have 3-4 years of work experience