1510 Performance Marketing Jobs - Page 34

Business Head- EdTech - Bangalore Role: Role is to lead the growth function, performance marketing and sales funnel with a core B2C focus. - Build and mentor a high-performing Revenue team, fostering a culture of excellence, ownership, and continuous learning. - Lead the Sales team to exceed revenue targets by building robust pipelines and closing high-quality leads. - Develop and execute a comprehensive revenue strategy that integrates sales, marketing, and branding efforts to achieve growth targets. - Define KPIs and benchmarks to measure success across campaigns, channels, and sales performance. - Collaborate with cross-functional teams to align revenue goals with overall business objectives, approaching challenges with an entrepreneurial spirit. - Shape and evolve the brand to position it as a global leader. - Drive consistent messaging and a compelling narrative across all channels and touchpoints, being actively involved in crafting and delivering messages. Desired Profile: - MBA or equivalent degree in Marketing, Sales, or Business Administration. - 10+ years of progressive experience in sales and marketing leadership roles, with a proven track record in revenue generation. - Experience in performance marketing - Experience in B2C companies, having handled growth and revenue targets, with an expertise in leading marketing and sales teams. - Prefer candidates from Edtech / Online Education / E-learning / Consumer Business. - Startup experience preferred. - Deep understanding of performance marketing, SEO, branding, and digital marketing analytics. - Exceptional sales acumen with expertise in managing pipelines, forecasting, and closing deals.

Requirements: Proven expertise with platforms like Google Ads, Facebook Ads Manager, Amazon, Flipkart. Delivering paid marketing campaigns with solid ROAS.Ability to prioritize under tight deadlines.

Role & responsibilities Business Process - Plan, implement, and optimize paid media campaigns across multiple platforms. - Conduct in-depth keyword research, competitive analysis, and audience segmentation. - Execute A/B and multivariate testing across creatives, landing pages, and targeting strategies. - Setup and maintain accurate conversion tracking and attribution models. - Partner with internal and external creative teams to develop engaging ads. - Create, manage, and refine audience personas and targeting strategies. - Continuously monitor, optimize, and troubleshoot campaign performance. - Manage programmatic campaigns across DSPs using advanced targeting. - Collaborate to ensure delivery of high-quality creative briefs and performance insights. Customers - Deliver data-driven campaign reports with actionable insights for stakeholders. - Leverage behavioral and psychographic data to improve customer targeting. - Focus on customer conversion efficiency and engagement rates across platforms. Financials - Manage advertising budgets efficiently to maximize ROI. - Provide monthly cost analysis and budget vs actuals for campaign spends. - Track and reduce CAC while increasing conversion rates. Growth - Stay abreast of industry trends and digital advertising innovations. - Recommend platform improvements and automation opportunities. - Contribute to continuous enhancement of marketing performance KPIs

We're open for remote working. * Develop & execute performance marketing strategies * Manage campaigns, analyze results, create reports * Collaborate cross-functionally, strong comm skills * Optimize SEO, coordinate digital efforts Health insurance Provident fund

Urgent Opening for SEM/PPC Campaign Manager Posted On 03rd Aug 2015 09:16 AM Location Churchgate-Mumbai Role / Position SEM/PPC Campaign Manager Experience (required) 2 Years Description Our client is one of the leading digital agencies based out of Churchgate-Mumbai DesignationSEM/PPC Campaign Manager ExpMin 2 yrs LocationChurchgate Job Profile Launching Google Search Track, report & undertake PPC initiatives and campaigns. Manage and optimize all SEM initiatives to maximize marketing KPIs Display Ads,Facebook Ads and Media Buying Reporting and heading a team are part of the position. Candidate Profile Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing. Deep understanding and experience with website analytics tools (Google Analytics) Experience with bid management tools Solid understanding of performance marketing, conversion, and online customer acquisition Knowledge of latest trends and best practices in SEO and SEM Send Resumes to girish.expertiz@gmail.com -->Upload Resume

Role & resp Plan, create, manage, and optimize ad campaigns on: Amazon (AMS/Sponsored Ads) Meta (Facebook & Instagram) Google (Search, Display, YouTube) Monitor and improve ROAS, CTR, CPC, ACoS and other key performance indicators. Keyword research, audience segmentation, A/B testing, and funnel optimization. Manage ad budgets daily/weekly/monthly and ensure efficient ad spend. Analyze campaign performance and generate insightful reports with action plans. Coordinate with creative team for ad visuals, copies, and landing pages. Keep up with platform algorithm updates and industry trends to implement best practices. Collaborate with sales and product teams to align ad strategies with inventory and goals. onsibilities Preferred candidate profile Proven 3+ years of experience in managing paid campaigns on Amazon, Meta, and Google. Deep knowledge of Amazon Advertising Console (AMS), Business Manager, and Google Ads dashboard. Hands-on experience with tools like Google Analytics, Facebook Pixel, and Attribution tracking. Strong analytical mindset with Excel/Sheets reporting skills. Ability to work independently with ownership and accountability. Good understanding of D2C/eCommerce funnel dynamics. Certification in Meta, Google Ads, or Amazon Advertising (preferred). Excellent communication and team coordination skills.

The ideal candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. The role enables to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, candidate must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates, and supervisors. Senior Process Manager Roles and responsibilities: Understand the business model on why things are the way they are, ask relevant questions and get them clarified. Breakdown complex problems in small solvable components, to be able to identify problem areas in each component. Conduct cost/benefit analysis and feasibility studies for proposed projects to aid in decision-making. Facilitate the implementation of new or improved business processes and systems. Coordinate with business stakeholders to identify gaps in data, processes and suggest process improvements. Understand and follow the project roadmap, plan data availability and coordinate with the execution team to ensure a successful execution of projects. Prescribe suitable solutions with an understanding in limitations of toolsets and available data. Manage procurement of data from various sources and perform data audits. Fetch and analyze data from disparate sources and drive meaningful insights. Provide recommendations on the business rules for effective campaign targeting. Interpret analytical results and provide insights; present key findings and recommended next steps to clients. Develop tangible analytical projects; communicate project details to clients and internal delivery team via written documents and presentations, in forms of specifications, diagrams, and data/process models. Audit deliverables ensuring accuracy by critically examining the data and reports against requirements. Collaborate on regional/global analytic initiatives and localize inputs for country campaign practices. Actively work on audience targeting insights, optimize campaigns and improve comm governance. Technical and Functional Skills: Must Have BS/BA degree or equivalent professional experience required Degree. Minimum 8-10 years of professional experience in advanced analytics for a Fortune 500-scale company or a prominent consulting organization. Experience inData Extraction tools, Advanced Excel, CRM Analytics, Campaign Marketing, and Analytics knowledge - Campaign Analytics. Strong in numerical and analytical skills. Strong in Advanced Excel (prior experience with Google sheets is an added plus) Strong analytical and storytelling skills; ability to derive relevant insights from large reports and piles of disparate data. Comfortable working autonomously with broad guidelines. Passion for data andanalytics for marketing and eagerness to learn. Excellent communications skills, both written and spoken; ability to explain complex technical concepts in plain English. Ability to manage multiple priorities and projects, aligning teams to project timelines and ensuring quality of deliverables. Work with business teams to identify business use cases and develop solutions to meet these needs using analytical approaches. Manage regular reporting and ad-hoc data extract from other departments. Knowledge on analyzing digital campaigns and the tools/technologies of performance marketing. Experience with Google sheet/Excel. Good To Have Hands-on experience in digital marketing and/or 1:1 marketing in any channel; expert level knowledge in database marketing and CRM. Working knowledge in data visualization tools (Tableau, QlikView, etc.). Working knowledge of analytical/statistical techniques. Experience in Hadoop environment Hive, Presto is a plus. Experience in Python/R. Previous consulting experience is a definite plus.

The candidate must possess knowledge relevant to the functional area, and act as a subject matter expert in providing advice in the area of expertise, and also focus on continuous improvement for maximum efficiency. It is vital to focus on the high standard of delivery excellence, provide top-notch service quality and develop successful long-term business partnerships with internal/external customers by identifying and fulfilling customer needs. He/she should be able to break down complex problems into logical and manageable parts in a systematic way, and generate and compare multiple options, and set priorities to resolve problems. The ideal candidate must be proactive, and go beyond expectations to achieve job results and create new opportunities. He/she must positively influence the team, motivate high performance, promote a friendly climate, give constructive feedback, provide development opportunities, and manage career aspirations of direct reports. Communication skills are key here, to explain organizational objectives, assignments, and the big picture to the team, and to articulate team vision and clear objectives. Senior Process Manager Roles and responsibilities: Understand the business model on why things are the way they are, ask relevant questions and get them clarified. Breakdown complex problems in small solvable components, to be able to identify problem areas in each component. Conduct cost/benefit analysis and feasibility studies for proposed projects to aid in decision-making. Facilitate the implementation of new or improved business processes and systems. Coordinate with business stakeholders to identify gaps in data, processes and suggest process improvements. Understand and follow the project roadmap, plan data availability and coordinate with the execution team to ensure a successful execution of projects. Prescribe suitable solutions with an understanding in limitations of toolsets and available data. Manage procurement of data from various sources and perform data audits. Fetch and analyze data from disparate sources and drive meaningful insights. Provide recommendations on the business rules for effective campaign targeting. Interpret analytical results and provide insights; present key findings and recommended next steps to clients. Develop tangible analytical projects; communicate project details to clients and internal delivery team via written documents and presentations, in forms of specifications, diagrams, and data/process models. Audit deliverables ensuring accuracy by critically examining the data and reports against requirements. Collaborate on regional/global analytic initiatives and localize inputs for country campaign practices. Actively work on audience targeting insights, optimize campaigns and improve comm governance. Technical and Functional Skills: Must Have BS/BA degree or equivalent professional experience required Degree. Minimum 7+ years of professional experience in advanced analytics for a Fortune 500-scale company or a prominent consulting organization. Experience inData Extraction tools, Advanced Excel, CRM Analytics, Campaign Marketing, and Analytics knowledge Campaign Analytics. Strong in numerical and analytical skills. Strong in Advanced Excel (prior experience with Google sheets is an added plus) Strong analytical and storytelling skills; ability to derive relevant insights from large reports and piles of disparate data. Comfortable working autonomously with broad guidelines. Passion for data andanalytics for marketing and eagerness to learn. Excellent communications skills, both written and spoken; ability to explain complex technical concepts in plain English. Ability to manage multiple priorities and projects, aligning teams to project timelines and ensuring quality of deliverables. Work with business teams to identify business use cases and develop solutions to meet these needs using analytical approaches. Manage regular reporting and ad-hoc data extract from other departments. Knowledge on analyzing digital campaigns and the tools/technologies of performance marketing. Experience with Google sheet/Excel. Good To Have Hands-on experience in digital marketing and/or 1:1 marketing in any channel; expert level knowledge in database marketing and CRM. Working knowledge in data visualization tools (Tableau, QlikView, etc.). Working knowledge of analytical/statistical techniques. Experience in Hadoop environment Hive, Presto is a plus. Experience in Python/R. Previous consulting experience is a definite plus.

The ideal candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. The role enables to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, candidate must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates, and supervisors. Senior Process Manager Roles and responsibilities: Understand the business model on why things are the way they are, ask relevant questions and get them clarified. Breakdown complex problems in small solvable components, to be able to identify problem areas in each component. Conduct cost/benefit analysis and feasibility studies for proposed projects to aid in decision-making. Facilitate the implementation of new or improved business processes and systems. Coordinate with business stakeholders to identify gaps in data, processes and suggest process improvements. Understand and follow the project roadmap, plan data availability and coordinate with the execution team to ensure a successful execution of projects. Prescribe suitable solutions with an understanding in limitations of toolsets and available data. Manage procurement of data from various sources and perform data audits. Fetch and analyze data from disparate sources and drive meaningful insights. Provide recommendations on the business rules for effective campaign targeting. Interpret analytical results and provide insights; present key findings and recommended next steps to clients. Develop tangible analytical projects; communicate project details to clients and internal delivery team via written documents and presentations, in forms of specifications, diagrams, and data/process models. Audit deliverables ensuring accuracy by critically examining the data and reports against requirements. Collaborate on regional/global analytic initiatives and localize inputs for country campaign practices. Actively work on audience targeting insights, optimize campaigns and improve comm governance. Technical and Functional Skills: Must Have BS/BA degree or equivalent professional experience required Degree. Minimum 8-10 years of professional experience in advanced analytics for a Fortune 500-scale company or a prominent consulting organization . Experience in Data Extraction tools, A dvanced Excel, CRM Analytics, Campaign Marketing, and Analytics knowledge - Campaign Analytics . Strong in numerical and analytical skills. Strong in Advanced Excel (prior experience with Google sheets is an added plus) Strong analytical and storytelling skills; ability to derive relevant insights from large reports and piles of disparate data. Comfortable working autonomously with broad guidelines. Passion for data andanalytics for marketing and eagerness to learn. Excellent communications skills, both written and spoken; ability to explain complex technical concepts in plain English. Ability to manage multiple priorities and projects, aligning teams to project timelines and ensuring quality of deliverables. Work with business teams to identify business use cases and develop solutions to meet these needs using analytical approaches. Manage regular reporting and ad-hoc data extract from other departments. Knowledge on analyzing digital campaigns and the tools/technologies of performance marketing. Experience with Google sheet/Excel. Good To Have Hands-on experience in digital marketing and/or 1:1 marketing in any channel; expert level knowledge in database marketing and CRM. Working knowledge in data visualization tools (Tableau, QlikView, etc.). Working knowledge of analytical/statistical techniques. Experience in Hadoop environment Hive, Presto is a plus. Experience in Python/R. Previous consulting experience is a definite plus.

The candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. He/she must be able to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, he/she must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates, and supervisors. Process Manager Role and responsibilities: Understand the business model on why things are the way they are, ask relevant questions and get them clarified Breakdown complex problems in small solvable components, to be able to identify problem areas in each component Conduct cost/benefit analysis and feasibility studies for proposed projects to aid in decision-making Facilitate the implementation of new or improved business processes and systems Coordinate with business stakeholders to identify gaps in data, processes and suggest process improvements Understand and follow the project roadmap, plan data availability and coordinate with the execution team to ensure a successful execution of projects Prescribe suitable solutions with an understanding in limitations of toolsets and available data Fetch and analyze data from disparate sources and drive meaningful insights Provide recommendations on the business rules for effective campaign targeting Interpret analytical results and provide insights; present key findings and recommended next steps to clients Develop tangible analytical projects; communicate project details to clients and internal delivery team via written documents and presentations, in forms of specifications, diagrams, and data/process models Audit deliverables ensuring accuracy by critically examining the data and reports against requirements Collaborate on regional/global analytic initiatives and localize inputs for country campaign practices Actively work on audience targeting insights, optimize campaigns and improve comm governance Technical and Functional Skills: B Tech / BE / BSc / MBA degree or equivalent professionalDegreewith 10+ years of experience in marketing analytics or performance marketing professional experience in advanced analytics for a Fortune 500-scale company or a prominent consulting organization Reporting - Data Extraction tools, Advanced Excel, CRM Analytics, Campaign Performance Marketing, Analytics knowledge Campaign Analytics Strong in numerical and analytical skills. Strong in Advanced Excel (prior experience with Google sheets is an added plus) 10 years of relevant experience in analytical and storytelling skills; ability to derive relevant insights from large reports and piles of disparate data Very Strong in SQL execution Advanced knowledge in using Power Bi reporting tool Experience in marketing analytics or performance marketing, concepts around campaign operations shall be clear like how does a paid media marketing works, campaigns acquisition, reactivations, cross-selling, brand awareness, measure and optimize the campaigns etc., Comfortable working autonomously with broad guidelines Passion for data andanalytics for marketing and eagerness to learn Excellent communications skills, both written and spoken; ability to explain complex technical concepts in plain English Ability to manage multiple priorities and projects, aligning teams to project timelines and ensuring quality of deliverables Work with business teams to identify business use cases and develop solutions to meet these needs using analytical approaches Manage regular reporting and ad-hoc data extract from other departments. Knowledge on analyzing digital campaigns and the tools/technologies of performance marketing Experience with Google sheet/Excel Hands-on experience in digital marketing and/or 1:1 marketing in any channel; expert level knowledge in campaign performance marketing and CRM MMM, A/B testing, attribution modeling is a plus Working knowledge of analytical/statistical techniques Experience in Hadoop environment Hive, Presto is a plus Experience in Python/R

Job Description As a Performance Marketing Manager, you will create, execute, and manage paid acquisition campaigns. You will be responsible for analysing data to pull insights and inform decisions across all acquisition channels to boost growth. Roles and Responsibilities Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI. Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis. Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics. Effectively communicate complicated analyses by developing easy-to-use reporting or visualisation dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiencies, campaign impact, awareness, events, and strategic KPIs). Understand new and relevant KPI metrics requirements for performance management and optimization purposes. Work with creative and marketing teams to test strategies and innovation. Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels. Qualifications Previous work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels preferably from Nutraceutical, FMCG, Nutrition. In-platform execution experience - setting up campaigns in Facebook ads, Google & Meta Ads, and Google AdWords. Deep understanding of data or data modelling and able to objectively identify insights for sharing with stakeholders. Exceptional analytical skills to identify opportunities within complex data and where these can be operationalised. Proven track record of building and scaling acquisition campaigns with a strong focus on ROI. Outstanding presentation skills. Excellent written and verbal communication skills. Strong project management skills. Critical thinker and creative. Master degree in Marketing with a minimum of 5 years of experience.

Marketing Execution & Coordination: •Drive implementation of integrated marketing plans by coordinating with digital agencies, event firms, and internal teams. •Oversee execution of multi-channel campaigns across website, social media, email, and virtual/in-person events. •Work closely with event partners for planning and smooth execution of both digital and offline marketing events. Digital Marketing Expertise: •Ensure adherence to best practices in SEO, SMO, Google Ads, and Meta/LinkedIn Ads through regular engagement with vendors. •Assist in briefing, reviewing, and optimizing ad creatives, campaign messaging, and landing pages. Content & Communication: •Draft high-quality marketing content including blog posts, social media copy, email campaigns, newsletters, and case studies. •Gather and synthesize inputs from product, sales, and subject matter experts to ensure message accuracy and alignment. Reporting, Analytics & Planning: •Maintain monthly marketing calendars, performance dashboards, and reports to monitor campaign effectiveness. •Analyse campaign KPIs and provide actionable insights to improve outcomes and ROI. AI & Marketing Technology: •Leverage AI tools for content automation, customer targeting, and performance reporting. •Stay updated with the latest in marketing technology and AI trends to enhance Ascents marketing efforts.

Experience: 0-6 months. We're on the hunt for a creative weapon someone who can design ads that stop the scroll, tell a brand story in 5 seconds, and convert like crazy.. If you've built ad creatives for DTC brands, launched Meta campaigns, and know how to make performance marketing look beautiful, this one's for you.. What You'll Be Doing- Designing high-performing creatives for Facebook & Instagram Ads, landing pages, emails, and in-store visuals. Maintaining and evolving a clean, modern brand aesthetic that feels premium, punchy, and consistent across all touchpoints. Running & optimizing Meta ad campaigns (or working closely with someone who does). Bringing a DTC eye to branding, creative hooks, layout, and UX. Staying ahead of trends (UGC, ad formats, swipe styles) and constantly improving ad performance. What We're Looking For. Strong design skills using Canva, Photoshop, or Figma. Confident in Meta Ads Manager you know how to build campaigns, test creatives, and optimize for ROAS. A portfolio that shows scroll-stopping ad design, branded visuals, and performance creative. Solid understanding of DTC buyer psychology and conversion-focused design. Bonus Points If You. Have worked in CPG, beauty, quick commerce, or lifestyle brands. Understand basic copywriting (hooks, CTAs, headlines). Can do motion graphics, UGC-style edits, or video ads. Know tools like Klaviyo, Motion, Triple Whale, or Notion.

We are currently looking for a Performance Marketer at DailyObjects to drive customer acquisition, optimize paid campaigns, and grow our digital presence. The individual will be responsible for strategizing, executing, and scaling performance-driven marketing efforts across digital channels and will be part of a fast-paced team focused on data-driven decision-making and measurable outcomes.. Responsibilities: Plan and execute performance marketing campaigns across platforms, including Google Ads, Meta (Facebook and Instagram), and affiliate networks.. Monitor campaign performance and implement optimizations to improve ROAS (Return on Ad Spend), CTR (Click-Through Rate), CPC (Cost per Click), and conversion rates.. Collaborate with design, content, and product teams to create compelling ad creatives and landing pages.. Analyze trends, generate performance reports, and present actionable insights.. Stay updated with the latest performance marketing trends and platform updates.. Manage budgets efficiently while ensuring the achievement of performance goals.. Experiment with A/B testing strategies across creatives, audiences, and copy.. Requirements: Proven work experience of 2-5 years in performance or digital marketing roles.. Hands-on experience with Google Ads, Facebook Business Manager, and analytics tools like Google Analytics.. Strong understanding of performance metrics and the ability to work with large data sets.. Proficiency in campaign setup, bid strategies, and budget pacing.. Knowledge of SEO, email marketing, and affiliate marketing will be a plus.. Ability to collaborate with cross-functional teams and meet deadlines.. Excellent communication, analytical, and multitasking skills.. Data-first mindset with a creative approach to problem-solving..

Business Operations: - Implement efficient processes and standards for the business - Design and monitor metrics that align with overall strategy - Manage contracts and relations with customers and other stakeholders Growth & Business Development - Manage Digital Marketing - Keep the existing customers and community-engaged and retained through various incentives, promotions and offers - Co-ordinate with Schools, Colleges & Coaching Institutions. - Conduct online & offline demos - Be comfortable being thrown into largely ambiguous environments, love figuring things out and be energized by new challenges - Be curious, analytical and scientific - evaluate challenges through data. - Have a need for speed. - Have excellent communication and people management skills - Need to consistently generate a buy-in on your initiatives and ensure coordination across teams - Manage the telemarketing Team Qualifications & Must Have Skills: - Post Graduate - any stream- who are passionate to solve fundamental issues facing the education system. Technology background would be an added advantage - Friendly and has an ability to build trust quickly over the phone and through email; - Strong written and verbal communication skills; - Ability to learn quickly on the job and have a problem-solving approach; - Ability to organize and manage multiple tasks efficiently; - Strong work ethic and attention to detail. - good knowledge of MS Office; Excel, Google Doc sheets etc - Experience in EdTech is preferred - Team Management - Digital Native with a keen interest in content trends & updated on new content formats - Thorough knowledge of emerging technologies across the digital space and passion to keep up with the latest trends in digital and performance marketing. - Above all, the applicant should be passionate & should ideally share our vision for the organization.

Key Responsibilities: Plan, execute, and optimize paid campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other relevant platforms. Monitor performance metrics daily and adjust campaigns to improve ROI, CPA, ROAS, and other KPIs. Conduct A/B testing on creatives, landing pages, and bidding strategies. Collaborate with content, design, and product teams to ensure ad creatives and landing pages are aligned. Analyze traffic and conversion data using tools like Google Analytics, Google Tag Manager, and CRM platforms. Develop comprehensive reports and dashboards to track campaign performance and make data-driven recommendations. Stay updated with the latest trends and changes in paid media platforms, digital marketing tools, and industry best practices. Manage budgets and forecasts effectively, ensuring optimal allocation across channels.

About the Role: The Project Coordinator will act as a central point between sales teams, marketing, and client onboarding. This role requires managing day-to-day project activities, ensuring smooth coordination between stakeholders, supporting field sales efforts, and overseeing timely delivery of project milestones. Key Responsibilities: Coordinate and support marketing campaigns and client onboarding projects. Collaborate with sales executives and vendors for project execution. Maintain up-to-date documentation and project trackers. Schedule, follow up, and report on field visits with doctors, chemists, and distributors. Track project KPIs and ensure alignment with business goals. Collect feedback from field teams and help implement improvements. Ensure timely delivery and reporting of assigned tasks and sales targets. Qualifications: Experience: 02 years in project coordination, sales operations, or field marketing Education: Bachelors degree in Marketing, Business, IT, or a related field Excellent communication skills in English and Marathi/Hindi Strong organizational and follow-up skills Comfortable with field coordination and vendor interactions Gender: Male candidates only (as per client requirement)

Plan, execute, and optimize digital marketing campaigns across various platforms. Create and manage content for social media, website blogs, and promotional creatives in alignment with the brand tone and marketing strategy, analyse traffic, metrics.

Leads full-funnel digital strategy across Google Ads, email, affiliate, and paid media channels. Expert in bid optimization, analytics, AI tools, CRO, budget planning, campaign execution, cross-functional team coordination, and performance reporting.

Key Responsibilities: Plan, optimize, and analyze paid campaigns; run A/B tests; manage budgets; collaborate with teams; implement remarketing; report results; stay updated on trends. Provident fund

Role & responsibilities Assist in the formulation of strategies to build a lasting digital connection with consumers in online digital campaigns Plan and monitor the ongoing company presence on google AdWords, display & other social media campaigns Launch optimized online adverts through Google AdWords, display impact & sustenance, social media campaigns etc. to increase company and brand awareness Be actively involved in SEO efforts (keyword, image optimization, content etc.) Plan, execute & monitor emails campaigns and organize their distribution through various internal channels using tools similar to adobe campaign manager. Provide creative ideas for content marketing and creatives used for digital media campaigns Collaborate with designers to improve creatives and user experience on website for campaigns Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Adobe etc.) Acquire insight in online marketing trends and keep strategies up-to-date Maintain partnerships with media agencies and vendors & google Understanding of copy and creative efficiency in marketing campaigns Preferred candidate profile A Bachelors or Master Degree in Marketing, Mass Media or relevant field 3-5 years of Experience in Paid Media Working knowledge of ad serving tools Proficient with web analytics tools (e.g., Google Analytics, adobe etc.) Good with Designing creatives for campaigns

About the Role We are seeking a bright, motivated, and entrepreneurial marketing leader to head the marketing function for a leading renewable energy manufacturing company. The role will involve developing and executing integrated marketing strategies to position the company as a category leader across domestic and global markets. You will work closely with Sales, Strategy, Finance, Product, and Engineering teams to build the brand, drive demand generation, and grow market share in the solar manufacturing ecosystem. Key Responsibilities Strategic Marketing & Planning Develop and implement comprehensive marketing strategies aligned with business and sustainability goals Manage annual marketing budget with clear ROI metrics Conduct market segmentation and identify opportunities across utility, commercial, and residential solar segments Brand & Corporate Communication Drive brand visibility and positioning as a trusted solar technology provider Manage PR, media relations, internal communication, and stakeholder messaging Build a strong content marketing engine with white papers, case studies, and thought leadership Product & Technical Marketing Collaborate with product and engineering teams on GTM strategies Drive compelling product positioning and messaging Monitor competitor activity and analyze customer insights Digital Marketing & Lead Generation Lead digital strategy including SEO/SEM, CRM, automation, and performance marketing Build integrated campaigns to support the sales pipeline (B2B focus) Enhance website engagement, social media presence, and email marketing effectiveness Trade Shows, Events & Partnerships Represent the brand at key industry events and exhibitions (India and abroad) Build partnerships with EPCs, distributors, government agencies, and ecosystem players Leadership & Team Development Build, lead, and mentor a high-performing marketing team Promote cross-functional collaboration with Sales, Finance, R&D, and Operations Desired Profile Masters degree in Marketing or Business from a Tier 1 or Tier 2 institution 10-15 years of experience, with at least 3 years in a marketing leadership role Strong exposure to manufacturing, renewable energy, solar, or clean-tech sectors Demonstrated success in brand strategy, digital marketing, product positioning, and CRM Excellent communication, strategic thinking, and team leadership skills

About Digilantern: Digilantern is a global leader in digital solutions and technology services, committed to helping clients achieve the digitization of business processes, derive data-driven insights for better ROI, and create remarkable brand experiences in the digital space. Our team of more than 150 talented experts works with the latest technology stacks to deliver solutions for a wide range of clients. We bring together deep industry knowledge with creative and technical expertise to solve complex business challenges. We are driven by accountability and strive to optimize results at every stage of our processes. Job Summary: As a Performance Marketing Manager at Digilantern, you will be responsible for driving customer acquisition campaigns across various digital channels. Your role will involve building, executing, and optimizing paid campaigns while focusing on delivering measurable improvements in revenue, ROI, and overall business growth. You will work closely with cross-functional teams to identify opportunities for innovation and help develop data-driven marketing strategies. Roles and Responsibilities: Campaign Management : Build, execute, and manage acquisition campaigns across multiple channels such as social media, affiliate networks, OEMs, and DSPs to increase revenue and ROI. Data Analysis & Optimization : Analyze and optimize campaign performance using data-driven insights. Continuously improve strategies based on quantitative analysis to ensure cost-efficient, high-performing campaigns. Root Cause Analysis : Identify marketing performance issues and collaborate with the MMP (Mobile Measurement Partner) and data teams to conduct root cause analysis and improve campaign performance. Reporting & Dashboards : Create easy-to-understand reporting or visualization dashboards to communicate complex data insights. This includes metrics related to the demand funnel, marketing planning and budgeting, ROI, operational efficiency, campaign impact, brand awareness, and strategic KPIs. KPI Definition & Management : Develop new and relevant KPI metrics to optimize campaign performance and ensure alignment with business goals. Cross-functional Collaboration : Collaborate with creative and marketing teams to test new strategies, tactics, and innovative approaches for ongoing campaign optimization. Performance Improvement : Deliver quantifiable improvements in key metrics, such as ROI and Cost Per Acquisition (CPA), across all marketing channels. Qualifications: Experience : Proven experience of 8+ years in a quantitative marketing role, specifically in managing performance-based campaigns across social media, affiliates, and other digital channels. Analytical Expertise : Strong background in data analysis, with the ability to derive actionable insights from complex data sets and communicate them to stakeholders in a clear and concise manner. Campaign Building : Demonstrated success in building and scaling acquisition campaigns with a focus on driving ROI and performance improvements. Communication Skills : Excellent presentation, written, and verbal communication skills, with the ability to clearly explain data-driven results and strategies. Project Management : Strong project management abilities, ensuring the successful execution of multiple campaigns in parallel and meeting deadlines. Education : A Bachelors degree in Marketing, Business, or a relevant field. Key Skills: Performance Marketing Digital Marketing Data Analytics & Reporting Paid Social Advertising Paid Search (PPC) Affiliate Marketing Marketing Automation Campaign Strategy & Execution Competitive Analysis Budget Management ROI Optimization Reporting & Visualization Tools Thanks & Regards Pankhuri Agarwal Assistant Manager-HR pankhuri.agarwal@digilantern.co.in 9821486056 www.digilantern.com

Performance Marketing focuses on driving specific, measurable results like clicks, conversions, and sales. A Performance Marketing Specialist plans and optimizes campaigns across digital channels, using data to track key metrics like ROI and CPA. They continuously test and refine strategies to ensure campaigns meet objectives efficiently. Strong analytical skills and digital marketing expertise are essential for success. ROLES & RESPONSIBILITIES Perform daily account management on Google Ads or other search platforms Understand client goals, create and execute strategies to exceed defined goals Provide recommendations and execute strategies for Campaign Structuring, Targeting, Creatives, Betas and other facets of paid search in accordance with client goals for Google channels Manage a team Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives. Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals. Communication to team and management on project development, timelines, and results. Work with leadership to explain and modify strategic plans Understand and stay current on industry trends, competitive landscape, and internal product development efforts Be accountable for the Monthly/ Quarterly Business Review meetings and showcase business growth. Be responsible for Team Growth and planning personal development programs for subordinates. Are a tech graduate/MBA with experience in Search Engine Marketing (SEM) and Paid Search (PPC)Are passionate about Search and internet marketing Have an outstanding ability to think creatively, and identify and resolve problems Have excellent communication and interpersonal skills, with the ability to be personable yet persistent Have the ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals Have high levels of integrity, autonomy, and self-motivation Have excellent analytical, organizational, project management skills including demonstrated ability to think end-to-end JOB QUALIFICATION & SKILL SETS: Proven 2-6 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC) In-depth knowledge of Google Ads - Search, Display, Discovery, Performance Max, UACs, Youtube Ads and Google Analytics Analytical approach + Data-Driven Thought Process + Optimization mindset The ability to think creatively, own things and work independently in a fast-paced environment A start-up mentality with a bias to action and the ability to flex in a fast-paced environment

Job Title: Growth Manager or User Acquisition Lead. Location: HSR Layout, 6th Sector, Bangalore (WFO). Experience Required: Min 4 to 7+ Years. Working Days. Wednesday to Sunday: 11 AM 8 PM ‚ Monday: 11 AM 5 PM ‚ Tuesday: Weekly Off. About Us. HeyCoach is a fast-growing EdTech startup that helps professionals advance their careers through learning and development. We're passionate about growth both for our users and our team.. About The Role. We are looking for a Growth Manager to lead our performance marketing efforts and scale our user base. You'll manage and optimize paid ad campaigns, run email and WhatsApp marketing, and use automation tools to drive engagement and conversions. This role is ideal for someone who is data-driven, creative, and eager to experiment with new growth strategies.. Key Responsibilities. Plan and run paid ads on social media like Google, LinkedIn, Facebook, Instagram (Meta Ads), and other platforms. Create and manage email marketing and WhatsApp campaigns for user acquisition and retention. Analyze campaign performance using tools like Google Analytics, Excel, or dashboards. Optimize for ROI, CPC, CTR, PPC and conversion rate Work with product and content teams to align growth marketing with business goals. Run A/B tests, improve landing pages, and try new growth hacks. Requirements. Minimum 4 years of experience in digital marketing, growth, or performance marketing roles. Having experience should minimum 1 year Lead or manager. Proven success in managing paid acquisition campaigns. Hands-on experience with email, Social media, and CRM. Familiarity with marketing automation tools. Strong analytical and communication skills. Experience working in a startup or EdTech or tech environment is a plus. Skills:Performance Marketing, Digital Marketing, ROI, PPC, Paid ads, Team leadership, Lead Generation, Social Media Marketing (SMM), Search Engine Marketing (SEM), LinkedIn, Social Media Optimization (SMO), CTR, CPC, Meta ads and Online advertising. Show more Show less