1510 Performance Marketing Jobs - Page 36

About The Role & Team The Marketing/Growth function is responsible for delivering the annual operating plan by identifying the drivers of growth for each individual business within UC. The key drivers of growth are: more users, more usage, more value We work with multiple internal and external stakeholders to deliver the business mandate through unlocking consumer intelligence, deploying zero-dollar hacks, building the right offering and pricing strategy, deploying small and large media campaigns and multiple other levers. The GTM team at UC owns and delivers the growth and business outcomes of a large business unit(s) (categories) at UC. They engage with categories to identify gaps in outcomes, plan media to bridge the gap and are also required to be abreast with the latest shifts in media consumption habits and trends. They lead a mix of Marketing projects enabling them to show the breadth and depth of the GTM strategy. They need to derive insights by constant experimentation, identify incrementality of paid media (brand/ performance), which would unlock the next level of business growth. We are looking for colleagues who aren't afraid to take smart risks and innovate. What You'll Do Drive Capabilities & Innovation for the function : Brand : Media selection & deployment to widen TOFU and effectively build Reach & Frequency on UCs TG Drive efficiency on BAU platforms and explore new channels to experiment high engagement media to drive higher effectiveness Performance : Avenues to consistently drive scale & efficiency Levers for better bottom-funnel conversion Measurement: How to measure Incremental outcome from GTM inputs How to get better at media planning - duration, frequency, channel-mix Understanding Business, Category, Consumer: Understand TG, product service and its relevance from the category owners. Be a part of consumer immersions and U&A studies to formulate an opinion. Understand current and desired penetration objectives - Awareness to Consideration/ Trial Funnel - how these move overtime (with and without marketing) Putting Together a Deployment Strategy : Use historical data to build an 80%+ accurate Reach model, performance marketing plan, predict incremental output & input expected from Media Strategy, in terms of traffic & deliveries to topline. Put down success KPIs & measurement milestones. Own & deliver Post-campaign analysis, compile learnings & insights, build into media-led growth strategy for the business / vertical. Complete ownership of deployment planning, execution, with an 8-step process, working with agency & support functions, right from media brief to scoreboarding on outcome. What We Need Graduation from a Tier 1/2 Institute 1-3 years of relevant experience with high scale startups / FMCGs / Direct to Consumer eCommerce brands/ media agencies Hands on experience working on paid media (Performance marketing, social media marketing, FB Ads, SEM, UAC, Reach & Frequency campaigns on YouTube, OTT, CTV) Hands-on practitioner with strong analytical skills: Likes to get their hands dirty with data & numbers, spend time exploring data, building models. We eat, sleep & breathe Excel & Google Sheets. Comfort with Excel / G sheets is an absolute must. SQL skills are preferable. Strong interpersonal skills to manage stakeholders (business teams, brand manager counterparts) and liaise with agencies (brand marketing, performance marketing, creative production). High on Business Outcomes and Ambition: Looking to make a trajectory-changing impact at UC Outcome-first and Customer-first rather than Solution-first: At UC, we pride ourselves in being outcome focused i.e. "the customer doesn't care what algorithm powers the backend, as long as his job gets done"

About AdGlobal360: We started our journey in year 2009 with a team of 100+ AGLites. AGL transformed from a small agency to a performance marketing agency and finally into a premier Mar-tech organization. After 11 years of a transformational journey, we had our quantum leap in 2020 when AGL and 500+ AGLites became part of the Hakuhodo family. Driven by a team of 1200+ committed professionals, who consult and strategize for our clients in various verticals across the business spectrum. Together with Hakuhodo, our partnerships drive value and directly impact the clients business growth. Our team of 400+ technical & data science experts, work with our client to stitch technology with marketing objectives to help them integrate platforms and data across all phases of the customer journey. About Hakuhodo Group: Hakuhodo 125-year-old company which is brand-new. Founded in 1895, Hakuhodo is today a global top ten integrated marketing and innovation company. Through a vast network linking over 150 offices in 20 countries and a team of 10,000+ specialists, Hakuhodo works in partnership with more than 3,000 clients. Role Description:- Manage and strategize search campaigns across various eCommerce and quick commerce platforms such as Amazon, Flipkart, Blinkit, Zepto, and Swiggy. Allocate budgets and optimize ROI to meet campaign objectives. Oversee the complete deployment and execution of digital media campaigns on eCommerce self-serve platforms, ensuring accountability for performance. Continuously monitor and refine campaign spending, keyword bids, negative keywords, targeting, and other critical metrics to drive optimal results. Collaborate directly with clients, understanding their business needs and campaign objectives to tailor strategies that align with their goals. Exhibit strong analytical skills to assess campaign data, identify trends, and make data-driven optimizations for improved performance. Demonstrate excellent written and verbal communication skills, with the ability to present insights and recommendations effectively to cross-functional teams and stakeholders. Prepare and analyze detailed performance reports on a weekly/monthly basis, sharing key findings with relevant teams or vendors. Proven experience in leading and managing a team, with the ability to mentor and guide media experts towards achieving collective goals. Possession of Amazon Marketing Service or Flipkart Ads certification is advantageous.

Maintain day-to-day client contact for Search Engine Marketing (PPC) - Responsible for understanding client goals and agency deliverables and campaign execution - Day-to-day liaison with internal team members on Campaign developments - Responsible for contributing ideas to grow the clients business - Proactively providing the clients marketing plans with the greatest amount of value- added communication - Format and prepare weekly search reports for clients. Reports would be in the form of tables, graphs, summaries, and slides, illustrating data graphically and translating complex findings into written text. - Track, analyse and summarize program results and progress - Help to prepare and research needed materials for client presentations and engagements - Conduct research and fact-finding for reports, presentations and articles - Perform keyword research and basic analysis, monitor progress of campaigns using various reporting tools - Be able to clearly convey and explain search engine best practices to company associates and to clients. - Training subordinates with the goal to make each member self- efficient and execute independently. - Detail-oriented with effective verbal, written, and visual communication skills for a variety of audiences, logical and analytical approach while interpreting the numbers.

Roles and Responsibilities: Drive high ROI for AppsForBharat Pooja category by efficiently executing and scaling up Performance marketing campaigns on Facebook, Google, and other digital media platforms. Carefully track the performance of campaigns and continually optimize them by taking various data cuts and doing in-depth solutions. Prepare weekly and monthly reports on Campaign performance and share it with the leadership team. Keep experimenting with various constructs, campaign types, ad platforms etc. and generate actionable insights Own end-to-end channel management while liaising across functions - Creative, Business and Analytics. Drive continuous problem discovery to identify opportunity areas through research, outside-in and data analysis and recommend 10X user growth opportunities for Pooja vertical. Experiment & Scale new and emerging marketing opportunities, channels, and user cohorts What we are looking for: 4+ years of experience in Growth, Performance marketing experience with a high-growth startup. Structured problem-solving with good communication skills. Data-driven with good excel skills. Enthusiastic about learning new skills and solving challenging problems Expertise in most of the key aspects of digital marketing - Performance marketing, digital brand building Experience in managing marketing budgets and delivering ROI An ability to thrive in a fast-paced environment An entrepreneurial spirit and willing to roll up his/her sleeves to deliver to the goals when needed. Meticulous and deep attention to detail is a must. * Experience in a B2C firm or any established startup is a brownie point

Leads data-driven digital marketing strategies to optimize ROI across paid channels (like search, social, and display), manages budgets, drives user acquisition, and ensures measurable growth through performance analytics.

Responsibilities: Develop and execute a comprehensive performance marketing strategy aligned with overall business goals and marketing objectives. Plan, manage, and optimize paid advertising campaigns across multiple channels, including but not limited to Search Engine Marketing (SEM), Social Media Advertising (Facebook, Instagram, LinkedIn, Twitter, etc.), Display Advertising, Programmatic Advertising, and potentially Define key performance indicators (KPIs) and set ambitious yet achievable targets for all performance marketing activities. Manage and oversee the performance marketing budget effectively, ensuring optimal allocation across channels and campaigns to maximize ROI. Lead and mentor a team of Performance Marketing Executives or Specialists (if applicable), providing guidance, support, and performance feedback. Conduct in-depth analysis of campaign performance data, market trends, and competitor activities to identify opportunities for optimization and growth. Implement and manage robust tracking, reporting, and attribution models to accurately measure the effectiveness of all performance marketing initiatives. Oversee and guide the implementation of A/B testing and experimentation strategies to continuously improve campaign performance, ad creatives, landing pages, and user flows. Stay ahead of the curve on the latest trends, technologies, and best practices in the performance marketing landscape. Collaborate strategically with cross-functional teams, including Marketing (Content, SEO, CRM), Product, Sales, and Data Analytics, to ensure integrated and effective marketing strategies.

Plan, execute, and manage paid marketing campaigns across various platforms, including but not limited to Google Ads (Search, Display, YouTube), social media advertising (Facebook, Instagram, LinkedIn, Twitter, etc.), and other relevant performance channels. Develop and implement performance marketing strategies aligned with overall marketing and business goals. Conduct keyword research, audience segmentation, and ad creative testing to optimize campaign performance. Monitor and analyze campaign performance data daily, identifying trends, insights, and areas for optimization. Manage and allocate performance marketing budgets effectively to maximize ROI and achieve target KPIs (e.g., CPA, ROAS, CTR, Conversion Rate). Set up and manage tracking mechanisms, including conversion tracking, pixels, and event tracking. Conduct A/B testing on ad copy, creatives, landing pages, and targeting to improve campaign effectiveness. Prepare and present regular reports on campaign performance, providing actionable insights and recommendations to stakeholders. Stay up-to-date with the latest trends, best practices, and algorithm changes in the performance marketing landscape. Collaborate with internal teams, such as content, design, and product, to ensure cohesive and effective marketing campaigns.

EduBuddy, a leading EdTech platform, empowers 250+ schools with ERP, LMS & AI tools. Required an experienced Institutional sales person to lead marketing & sales, plan campaigns, manage outreach, close deals, grow revenue & boost brand across India. Required Candidate profile Candidate should be a hard core Sales Manager with experience of Recruiting, & Leading Sales Team. Good in communications and hands on knowledge of IT. Prior experience in software preferred.

-Plan, create, and manage paid ad campaigns on Google Ads, Meta Ads. -Conduct keyword research, audience segmentation, and competitor analysis. -Analyze campaign performance metrics like CTR, CPA, ROAS, CPC, and LTV. -Optimize ad performance. Perks and benefits Comfortable Work Culture Performance Incentives

Key Responsibilities 1. Campaign Management: Execute end-to-end digital marketing campaigns across platforms like Google Ads, Facebook, Instagram, LinkedIn Conduct A/B testing on creatives, landing pages, and audiences Monitor campaign metrics and optimize for better ROI 2. Budget Management: Plan and manage digital marketing budget Track spend and ensure financial alignment with marketing goals 3. Analytics & Reporting: Analyze performance data to drive insights Generate and present reports on key metrics: CTR, CPC, CPA, ROI, conversions 4. Collaboration & Communication: Coordinate with creative, sales, and product teams to align campaign strategies Effectively communicate performance results and insights to stakeholders 5. Market Research & Trends: Track digital marketing trends and competitor strategies Identify growth opportunities through market research Qualifications: Bachelor's degree in Marketing, Business Administration, or related field (Master's preferred) Experience: 47 years in performance marketing or digital advertising Experience with large-scale digital campaign management

Sales and Marketing Executive: Local resident candidates preferred. Field job. Knowledge of meeting doctors preferred. Pharma company representatives preferred. Roles and Responsibilities: As a Sales and Marketing Executive, you will be at the forefront of driving our company's growth and market presence. You will develop and execute strategic marketing plans to attract new clients including doctors, dieticians etc while nurturing existing relationships. Your role will involve analyzing market trends, identifying opportunities for business expansion, and implementing campaigns that resonate with our target audience. Success in this role requires a blend of creativity, analytical thinking, and a deep understanding of market dynamics. Key Responsibilities: Develop and implement comprehensive marketing strategies to drive brand awareness and sales growth. Conduct market research to identify trends, customer needs, and competitive landscape. Build and maintain strong relationships with clients, ensuring a high level of customer satisfaction. Work closely with the sales team to develop sales tools, presentations, and promotional materials. Track and analyze the performance of marketing initiatives, providing regular reports and insights. Collaborate with cross-functional teams to align marketing efforts with business objectives.

Manage and optimize Google Ads campaigns (Search, Display, YouTube, Performance Max) with a total monthly budget exceeding 1 Cr Proven success in managing monthly budgets of 1 Cr+ with performance marketing KPIs

About the job: We are looking for a Meta Ads assistant to join our remote performance marketing team. You'll manage ad campaigns for Indian coaches/trainers running high-ticket webinars. Key responsibilities: 1. Launch, manage & optimize Meta (Facebook/Instagram) campaigns 2. Confidently handle daily ad spends of 10,000- 20,000 3. Achieve CPL targets through audience testing and creative feedback 4. Track daily ad performance using Google Sheets 5. Collaborate with creative, funnel, and automation teams 6. Respond to daily team updates and maintain accuracy in tasks Expectations: 1. Must be active on WhatsApp during work hours (respond within 15 mins) 2. Must be available for Zoom meetings anytime as needed 3. Must have worked on high-ticket webinar/course funnels Important: You will be required to show live proof of your past ad spend ( 10k/day or more) via screen sharing the Meta Ads Manager dashboard during the interview. No screenshots allowed. Who can apply: Only those candidates can apply who: have minimum 1 years of experience Salary: ₹ 2,00,000 - 3,00,000 /year Experience: 1 year(s) Deadline: 2025-07-25 23:59:59 Skills required: Digital Marketing, Facebook Marketing, Automation, Facebook Ads, Marketing Campaigns , Performance Marketing, Marketing Automation, Budget Management, Performance Monitoring, Zoom and Google Sheets Other Requirements: Must have experience handling ₹10k/day+ campaigns Should know how to evaluate CTR, CPL, ROAS Experience with coaching funnels is a plus Fast learner and detail-oriented About Company: We help online coaches 10X their revenue through high-converting webinar funnels and Facebook Ads. From reducing ad costs to boosting webinar attendance and automating follow-ups, we handle it all so you can focus on coaching. Join us and be part of a team that scales coaching businesses to 1Cr+!

Role & responsibilities We are looking for a results-driven Google Ads Specialist with a minimum of 2 years of hands-on experience managing and optimizing paid campaigns for both eCommerce brands and service-based businesses . Key Responsibilities: Strategize, execute, and optimize Google Ads campaigns across Search, Display, Shopping, and YouTube. Conduct keyword research, competitor analysis, and audience segmentation to drive performance. Manage budgets effectively to maximize ROI and achieve campaign KPIs (ROAS, CPA, CTR, etc.). Write compelling ad copies and coordinate with creative teams for banners and video assets. Analyze campaign performance using Google Ads, Google Analytics, and other tools to generate actionable insights. Run A/B tests to improve conversion rates and ad performance. Stay updated on the latest trends and platform updates to ensure campaign effectiveness. Requirements: Minimum 2 years of experience managing Google Ads for both eCommerce and service-based projects . Strong understanding of Google Ads, Google Merchant Center, and conversion tracking. Proficiency with tools like Google Analytics, Google Tag Manager, and Data Studio. Proven track record of delivering measurable results and scaling campaigns. Good communication skills and the ability to work in a fast-paced environment. Nice to Have: Familiarity with other paid platforms (Meta, Bing, etc.) is a plus. If you're passionate about performance marketing and thrive on driving growth through paid media, we'd love to hear from you!

One of the leading start-ups in the hospitality sector Opportunity to be a part of meritocratic opportunity Job Description - To lead all digital marketing functions including performance marketing, SEO, retention and product marketing. - To strategize and ensure seamless execution with a team of 5+ - To partner with Business, Product and operations aligning with the overall organisation goal. The Successful Applicant - A successful candidate should have at least 6 years of experience in performance marketing and should have overseen other digital marketing functions. - Candidates should have at least one year of Hospitality/ Travel experience. What's on Offer - Culture first organisation with industry par compensation. - An opportunity to lead the entire digital marketing function.

About Us: I Cap Financial Services is a SEBI-registered firm providing investment advisory and financial planning services. In addition to our core financial services, we operate two premium brands under our umbrella. We are seeking a dynamic Marketing Manager to lead marketing across all verticals digital, brand, product, and performance — and drive exponential growth across all channels. Key Responsibilities:1. Digital & Performance Marketing Plan, execute, and optimize Google Ads and Meta Ads (Facebook & Instagram) campaigns. Monitor ROI-driven performance marketing strategies for both finance and lifestyle brands. Track and analyze KPIs and user engagement metrics. 2. Social Media Management Design and implement social media strategies to increase brand awareness and engagement. Oversee daily content creation (reels, posts, stories), scheduling, and audience interaction. Coordinate with design/content teams for visually appealing, brand-aligned campaigns. 3. Website & Shopify Management Oversee Shopify operations including product uploads, collections, conversion optimization, and customer experience. Collaborate with developers for regular website updates, SEO, and performance monitoring. Optimize the company websites for user experience and lead generation. 4. App Management & Product Integration Manage and coordinate updates and UI/UX for the company’s mobile applications . Collaborate with product and tech teams to implement features aligned with marketing campaigns. 5. Revenue & Growth Strategy Plan and execute campaigns to generate leads, increase conversions, and drive revenue across financial services and e-commerce verticals. Analyze customer data, trends, and market competition to suggest growth strategies. Identify and scale channels that deliver profitable growth (organic, paid, partnerships, email, etc.). 6. Team Coordination & Reporting Collaborate with sales, design, tech, and senior management to align marketing goals with business objectives. Regularly report performance metrics, campaign results, and marketing ROI to leadership. Requirements: Proven 4+ years of experience in full-stack digital marketing. In-depth knowledge of Google Ads, Meta Ads, SEO, SEM, email marketing, affiliate marketing , and performance analytics . Proficiency in Shopify, website platforms (WordPress or custom CMS), and app management tools . Strong understanding of UI/UX principles and user journeys for both finance and fashion domains. Excellent grasp of social media trends and platform algorithms. Strong analytical skills and ROI orientation. Leadership and team collaboration experience. Degree in Marketing, Business, Digital Media, or a related field preferred.

Manager Marketing0 We are seeking a data-driven and strategic Marketing Manager Demand Generation to lead pipeline growth, lead generation, and ABM initiatives for our B2B IT services. This role will focus on developing, executing, and optimizing multi-channel campaigns to drive high-quality leads and revenue for our sales teams. Key Responsibilities Demand Generation Strategy: Develop and execute demand generation programs, including ABM, paid media, email marketing, SEO, content marketing, and webinars to generate MQLs and SQLs. Campaign Execution & Optimization: Create and manage integrated multi-touch campaigns targeting key industries and personas, optimizing for conversion and engagement. Lead Nurturing: Design and implement lead nurturing programs using marketing automation tools (e.g., Marketo, HubSpot, Pardot) to accelerate the buyers journey. Sales Alignment: Collaborate closely with sales, SDR teams, and account managers to ensure marketing efforts drive sales pipeline and revenue growth. Performance Tracking & Reporting: Use analytics and marketing dashboards to track KPIs , measure ROI, and optimize campaign performance. Content & Messaging: Work with content, SMEs, and service line teams to develop compelling thought leadership, case studies, landing pages, and email sequences that resonate with IT decision-makers. Event & Webinar Marketing: Plan and promote virtual and in-person events to engage prospects and customers. Partnership & Vendor Management: Manage relationships with agencies, media partners, and technology vendors to enhance campaign performance. Qualifications & Experience 7+ years of experience in B2B demand generation, digital marketing, or growth marketing in the IT services, SaaS, or technology space. Proven track record in ABM, paid media (LinkedIn, Google Ads), and marketing automation tools (HubSpot). Strong understanding of buyer journeys, intent-based marketing, and conversion rate optimization (CRO). Experience working closely with sales teams to drive pipeline and revenue impact. Data-driven mindset with expertise in Google Analytics, CRM (Salesforce), and performance marketing metrics. Excellent communication and project management skills (Used Asana or Jira) Why Join Jade Global Fast-growing IT services company with a dynamic and collaborative culture. Opportunity to work on cutting-edge cloud, digital, and AI-driven initiatives. Competitive compensation, benefits, and career growth opportunities.

Job Campaign ManagementPlan, execute, and optimize performance marketing campaigns across platforms such as Google Ads, Facebook Ads, Instagram, LinkedIn, and other relevant channels. Performance Analysis & Insight GenerationMonitor and analyse campaign performance, providing regular reports on key metrics (e.g., CPC, CPA, ROAS) to identify trends and insights. A/B TestingConduct A/B tests to evaluate and improve campaign elements, including ad copy, creatives, landing pages, and targeting strategies. Budget ManagementAssist in managing campaign budgets, ensuring efficient allocation of spend to maximize ROI. Keyword ResearchPerform keyword research to identify opportunities for new campaigns and optimize existing ones. CollaborationWork closely with the content, design, and development teams to ensure cohesive and effective marketing strategies. Competitor AnalysisConduct competitive analysis to stay informed about industry trends and benchmark our performance against competitors. Campaign OptimizationImplement strategies to continuously improve campaign performance, focusing on conversion rate optimization and cost-efficiency. Tool UtilizationUtilize various marketing tools and platforms such as Google Analytics 4, Google Tag Manager, SEMrush, or similar for campaign tracking and analysis. Work Experience Experience2-3 years of experience in performance marketing or a similar role. Needs to have hands on experience in performance marketing ( i.e. executed campaigns by self) EducationBachelor's Skills: \u00B7 Ability to manage multiple projects and deliver results in a high performance environment \u00B7 Proficiency in adapting to any platform including but not limited toGoogle Ads, Facebook Ads Manager, and other major advertising platforms. \u00B7 Strong analytical skills with the ability to interpret data and make data-driven decisions. \u00B7 Familiarity with SEO principles and tools like Google Analytics 4 and SEMrush

Job Experience: Minimum 3 Years : We are looking for a talented and experienced Content Manager to oversee and manage all content-related activities for our website, email marketing, and WhatsApp campaigns. Additionally, this role includes coordinating product shoots and working closely with agencies to ensure the shoots are executed as per the brand standards. The ideal candidate will have a strong background in content generation, copywriting, website UI/UX, and a keen eye for photography and visual presentation. Key Responsibilities Create and manage engaging and high-quality content for our website, ensuring it aligns with our brand voice and enhances the customer experience. This will include making creatives for social media and email marketing, planning and executing product shoots, creating informative and engaging product related content for the website, making lookbooks etc. Email & WhatsApp MarketingDevelop and execute content strategy for direct marketing campaigns. Create compelling content for different customer segments ensuring messages are personalized and engaging. CopywritingCraft persuasive and engaging copy for product descriptions, blog posts, landing pages, lookbooks and other marketing materials. Digital adsCreate compelling ads for social media and other digital platforms. These will be a mix of performance marketing and branding content Content StrategyDevelop and implement a comprehensive content strategy for website, digital platforms and direct marketing, that aligns with our brand goals and marketing objectives. Analytics and ReportingMonitor and analyse the performance of content across all channels, providing insights and recommendations for improvement. Brand ConsistencyEnsure all content maintains a consistent tone and style that reflects the brand\u2019s identity and values. Product Shoots Coordination: Plan and coordinate product shoots, ensuring high-quality visual representation. Work with external agencies, photographers, and stylists to execute shoots. Ensure that all visual content aligns with brand standards and marketing objectives. Oversee the post-production process, including photo editing and retouching Qualifications & Skills Minimum of 3 years of experience in content creation, copywriting, and digital marketing Experience working with a lifestyle brand, creative agency, or publication house is required. Experience in coordinating product shoots and working with external agencies Good understanding of website UI/UX principles and best practices Creative mindset with the ability to generate unique content ideas Experience in the jewellery or luxury goods industry Work Experience Content Strategy & Planning, Copywriting, Creative Direction, Visual Storytelling, Editorial Mindset, Collaboration with Agencies, Product Photoshoots, Storytelling

Job Scope of the role: The person would be responsible to build the Titan\u2019s fragrance brand. Digital is one of the key and the lead medium for the brand. The person should have a flair for fashion & lifestyle space. The person needs to have an eye for aesthetics and understand nuance of fashion marketing. The person also needs to have a strong understanding of digital media both for performance as well as brand marketing. Roles and Responsibilities: This business-critical role will drive strategic thinking and execution excellence through brand marketing across traditional and digital channels, measurement, reporting & consumer research. Act as brand custodian and drive impact for brand growth. Define the marketing and communications strategy across channels and customer cohorts to deliver the business goals. Leverage customer insights to understand the overall brand health and build relevant brand properties and campaigns to drive brand metrics. Drive creative and communication development to ensure consistent and concise messaging to the customers. Digital \u2013 Building digital influence for the brand is one of the key aspect of this role. Build the social media presence of the brand by rolling out relevant content, own the content calendar & build the brand buzz through influencers/collabs. Performance marketing \u2013 Drive performance marketing initiatives across own platforms and market places. Grow the market places ecom for the brand through always on visibility. Build strong bottom of the funnel conversion through a mix of search, crm & display campaigns. Collaborate with external agencies like Creative, Digital, Media, PR to drive brand priorities and its execution. Influence without authority a wide bench of senior stakeholders to shape and deliver the customer and business priorities. Work Experience Desirable Experience MBA from Tier 1 / premium institute. 5 -10 years of brand management Experience. The person should have a strong digital experience spanning across social & performance marketing Experience of working with various agencies like research, creative, digital, performance marketing, media and PR. Should have experience in handling digital platforms Keen eye for consumer insights and creative development with sharp messaging. Preferred marketing experience in FMCG/Ecommerce/lifestyle/fashion industries.

Job Work Experience We\u2019re seeking an exceptional brand leader to elevate and evolve the voice of our global luxury jewelry house. As the Marketing Communications Lead , you will own the brand narrative\u2014ensuring it resonates with discerning audiences, adapts across markets, and drives growth across diverse product categories. This role blends creative vision, cultural insight, and commercial strategy. You will guide brand storytelling across campaigns and content, partner on product prioritization, and inspire internal and external teams to execute with clarity and craft. Brand Strategy & Positioning Define and evolve our brand positioning, narrative, and identity. Ensure all brand expressions uphold the codes of luxury while reflecting modern cultural relevance. Steward brand consistency across all consumer touchpoints and markets. Strategic Category & Portfolio Leadership Collaborate with product and merchandising teams to support product prioritization through a brand lens. Develop differentiated strategies for key product categories (e.g. Solitaire, World Traveller, Expressor, Kundan Polki, Heritage Gold). Navigate brand architecture and tone across categories\u2014balancing exclusivity and accessibility, and innovation. Anticipate and address trade-offs across product tiers, aligning stakeholders on strategic storytelling priorities. Segmentation, Targeting & Consumer Insights Leverage existing insight and research capabilities to sharpen segmentation and audience understanding. Refine targeting strategy using cultural, behavioural, and attitudinal data\u2014especially UHNW and HNW individuals. Translate global consumer insights into actionable brand direction andcreative briefs. Campaign Strategy & Creative Development Lead the strategy, briefing, and creative oversight of global brand campaigns\u2014across seasonal, product-led, and cultural moments. Partner with leading agencies to develop emotionally resonant, breakthrough creative. Ensure creative excellence across all assetsfilm, print, digital, social, experiential, influencer, and beyond. Content Leadership & Asset Production Oversee content strategy and production across formats and platforms. Guide content development that builds brand desire while supporting performance marketing goals. Ensure elevated, consistent brand expression across markets and channels. Collaboration & Leadership Work cross-functionally with performance marketing, PR, eCommerce, and regional marketing leads. Lead agency relationships and creative governance. Champion the brand internally, building alignment and enthusiasm across teams. Work Experience Your Profile 10+ years in brand communications, ideally within luxury, fashion, jewelry, or lifestyle sectors. Proven track record of building iconic brands and launching emotionally resonant campaigns. Deep experience in category storytelling, insight-driven creative development, and global brand stewardship. Strong strategic thinker with refined creative judgment and an eye for detail. Confident navigating tension between brand equity and commercial growth. Experience managing agency ecosystems and leading global teams. Performance Measures: Walkin growth Drive brand consideration Buyer growths Category growths Adherence to luxury branding guidelines

Job Brand Manager: To facilitate the rapid growth of the Zoop (Kid\u2019s Watches) brand by optimizing brand communications, developing product strategies based on consumer needs, and activating channel levers. Key Job Expectations: Brand Content and Social Media Management- Collaborate with creative agencies to create collaterals, content, and product shoots that align with the brand vision and marketing plan. Coordinate with media agencies to place and communicate content on digital and social media channels. Build and engage social media communities. Ensure accurate product listings across all platforms and media channels. Online Performance Marketing- Work with agencies to provide input in developing the marketing calendar, budget, and plan for the year. Design reach, consideration, and conversion campaigns with digital media agencies, marketplace platforms, and quick-commerce platforms. Evaluate the performance of branding initiatives and campaigns compared to the plan, and make necessary adjustments. Product Management- Conduct marketing and customer research to understand brand positioning, trends, insights, gaps, and strengths. Assess and shortlist relevant products for the category and sales channels. Track the product calendar and coordinate with the supply chain and field team to ensure timely launches in the market. Regularly monitor brand inventory and develop strategies for stock liquidation. On-Ground Channel Strategy- Periodically assess brand positioning, penetration, and display hygiene in on-ground retail channels through channel and partner interactions. Identify opportunities to highlight the brand and products in stores, and propose visual merchandising corrections based on channel feedback. Develop a below-the-line (BTL) calendar to drive traffic, consumer engagement, and sales. Licensed/Collab Business Management- Identify new licensing opportunities based on consumption patterns and trends. Coordinate contract signing and execution. Effectively utilize advance royalty by planning for product penetration in the market. Identify collaboration opportunities with licensor media handles and marketplace platforms in line with brand objectives. Work Experience Education: MBA from a prestigious university with a specialization in marketing Experience: 3 to 5 years of in the marketing department within the retail or fashion industry. Knowledge: Lifestyle and Fashion Industry - Trends, Business, and Ways of Working. Experience in Marketing (Communication, Product, and Design). Proficient in data mining and analysis, with advanced skills in Excel. Behavioral Skills: Business Acumen Entrepreneurial Spirit Naturally Innovative Responsibility Inquisitive Proactive Problem-Solver Diligent and Detail-Oriented in Approach.

Job Job Details: The role requires to person to manage & grow the marketplaces business for WEFA categories (watches, eyewear, fragrances & accessories) across all the marketplaces & native E-commerce websites for WEFA. The candidate will work closely with the marketing team to ensure all communication is in adherence to brand norms.The key focus of the candidate will be to i) Drive sales via E-commerce Native sites & MPs for WEFA via the levers of performance marketing ii) Continually work toward lowering the cost of acquisition across all E-comm Native sites & MPs. The candidate will have to set up campaigns in some territories on their own and will have agency support for some territories. Responsibilities: EcommerceMarketplaces Marketing Development & execution of the monthly/ quarterly/ annual calendar for marketplace campaigns for all countries. Optimize allocation of budget & drive continuous improvements in key metrics. Proactively recommend creative ideas & drive the optimum strategy for each market. Regularly follow market trends & liaise with marketplace teams to implement the latest marketing tools & strategies on their platforms. Regularly measure, review & report all campaigns. Brand Website Performance Marketing Plan overall performance marketing strategy for all active WEFA countries. Plan digital channels mix for each website basis visitor traffic, conversion rates, ROAS etc. Proactively recommend creative ideas & drive the optimum strategy for each market. Optimize allocation of budget & drive continuous improvements in key metrics. Execute and manage all paid media campaigns directly and in alignment with internal and external stake holders Regularly measure, review & report all campaigns Manage & grow organic traffic through SEO Regularly follow market trends & implement the latest marketing tools & strategies Website & Performance Analytics Capturing & reporting of key metrics through Google & Adobe analytics, high degree of familiarity with the tools & impact of campaigns Insights from the analytics to be implemented into successive performance campaigns & larger website strategy Reviews & reporting with other teams & internal stakeholders

Job Senior Digital & Social Media Marketing Strategist highly experienced digital and social media marketing expert who can optimize our $5M+ annual digital marketing investment to enhance effectiveness and drive cost efficiencies. This role is pivotal in designing and executing high-impact digital media strategies that maximize brand visibility, engagement, and ROI while ensuring we extract the most value from every dollar spent. Key Responsibilities: Strategic Media Planning & Buying: Develop and optimize paid digital and social media campaigns across platforms (Google, Meta, TikTok, YouTube, Programmatic, etc.) to drive business outcomes. Cost Optimization & Efficiency: Identify opportunities to reduce acquisition costs , improve media buying efficiencies , and drive higher return on ad spend (ROAS) . Performance Analytics & Insights: Implement robust tracking and data-driven decision-making to continuously refine campaign performance. Creative & Content Strategy: Work closely with internal and external teams to design high-performing ad creatives tailored for each platform. Agency & Vendor Management: Oversee relationships with media partners, negotiate favorable rates , and ensure transparency in spend allocation. Industry Trends & Innovation: Stay ahead of digital marketing trends, AI-powered optimizations, and platform algorithm changes to keep Tanishq at the forefront of digital advertising. Work Experience Key Qualifications: 8+ years of experience in digital and social media marketing with a strong focus on media planning, buying, and optimization . Proven expertise in managing large-scale budgets ($5M+) with a track record of delivering cost efficiencies and revenue impact . Deep knowledge of Google Ads, Meta Ads, TikTok, Programmatic, and Performance Marketing . Strong analytical skills with experience using Google Analytics, Meta Business Suite, and other marketing analytics tools . Ability to work with creative teams to develop high-performing digital-first content . Experience managing agency/vendor relationships and negotiating media buys.

The Digital Marketing Specialist will be responsible for developing and executing digital marketing strategies, managing social media platforms and optimizing online marketing efforts. Daily tasks will include content creation, campaign performance, Work from home Cafeteria Sales incentives Performance bonus