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Performance Marketing

Performance Marketing

2coms

3 - 8 years

2 - 3 Lacs

kolkata

Posted:8 hours ago| Platform:

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Skills Required

performance marketing digital marketing ppc adwords google adwords retargeting linkedin dashboards targeting online marketing campaigns search engine marketing attribution social media marketing segmentation google analytics sem pay per click seo landing page

Work Mode

Work from Office

Job Type

Full Time

Job Description

SUMMARY

Run and optimize paid campaigns on Google, Facebook, LinkedIn, etc. Manage ad budgets to ensure maximum ROI. Conduct audience segmentation and targeting (custom, lookalike, retargeting). Coordinate with creative teams for ad content and visuals. Track and analyze campaign performance using key metrics (CPC, CTR, ROAS, etc.). Conduct A/B testing for creatives, landing pages, and targeting. Manage programmatic ads across display, video, and native platforms. Prepare campaign performance reports and dashboards. Implement and monitor conversion tracking and attribution. Stay updated with latest digital marketing trends and platform changes.

Requirements

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2coms

Recruitment & Consulting

Bangalore

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Performance Marketing