1510 Performance Marketing Jobs - Page 35

Position: Digital Marketing Manager/Strategist Experience: 4-6 years in SEO, ads, content, and branding Industry: Healthcare, Education, and Advertising Lead impactful campaigns and build brand presence Apply now: contact@luxerra.in

About the Role: We are looking for an experienced and strategic Digital Marketing Manager to lead digital initiatives, manage client relationships, and drive team performance during the afternoon shift. This role demands strong leadership in SEO, reporting, social media marketing, and outreach, alongside a proven ability to manage client expectations and mentor a high-performing team. Key Responsibilities: Client & Project Management Act as the primary liaison for international clients during your shift window. Understand client goals and deliver digital strategies tailored to their objectives. Lead regular update calls, manage client expectations, and ensure client satisfaction. Digital Strategy & Execution Own and lead SEO strategy (technical, on-page, and off-page), keyword planning, content guidance, and optimization efforts. Plan and oversee social media marketing campaigns across platforms (Meta, LinkedIn, X, YouTube, etc.). Coordinate outreach and link-building campaigns to improve search visibility and domain authority. Create and implement result-driven digital campaigns across channels. Reporting & Analytics Build detailed and insightful campaign performance reports using tools like Google Analytics (GA4), Google Search Console, SEMrush, Ahrefs, Meta Ads Manager, etc. Track and report key KPIs, conversions, and user behavior. Translate analytics into actionable recommendations and continuous campaign improvement. Team Management Supervise and support a cross-functional team (SEO specialists, content writers, outreach executives, social media managers). Review team outputs and provide mentorship, quality control, and skill development. Ensure timely project execution and task alignment across departments. Required Skills & Qualifications: 7+ years of hands-on experience in digital marketing with a strong focus on: SEO (Technical & Content-driven) Social Media Strategy & Execution Campaign Analytics & Reporting Outreach and Link Building Excellent client communication and presentation skills. Proven ability to manage and lead digital teams in a fast-paced environment. Proficient in tools like GA4, SEMrush, Ahrefs, Google Looker Studio, Meta Ads Manager, LinkedIn Campaign Manager, etc. Preferred: Experience working with international clients (US/UK/Europe). Strong understanding of WordPress or similar CMS for SEO implementation. Familiarity with email marketing tools (Mailchimp, HubSpot, etc.) is a plus. Certifications in Google Ads, Meta Blueprint, SEO or Analytics tools.

Responsibilities: Manage social media presence & campaigns Optimize landing pages & conversion rates Collaborate with real estate team on strategy Report on performance metrics & insights

Job Summary: We are looking for a dynamic and visionary Head of Digital Marketing to lead our digital growth and brand transformation. This role demands strategic thinking, innovation and deep expertise in performance marketing, brand positioning and full-funnel digital integration. The ideal candidate will directly contribute to the company's vision and mission by shaping and executing a holistic digital roadmap that drives business expansion, customer engagement, and long-term brand equity. Key Responsibilities: Develop and lead the company's overall digital marketing strategy aligned with business goals Own full-funnel performance marketing including PPC, SEO, display, video, remarketing & programmatic media Build and guide a high-performing team across content, SEO, media buying, automation & analytics Spearhead growth hacking strategies, customer acquisition and retention through innovative digital channels Drive end-to-end campaign planning, execution and optimization across platforms Leverage tools like Google Analytics, GTM, Google Optimize & CRM systems for actionable insights Oversee brand storytelling and digital brand positioning for maximum impact and consistency Align digital initiatives with the companys vision, culture and mission-driven communication Define and monitor KPIs, ROAS, CAC, CLV and ensure data-driven decision-making Evaluate new digital trends, technologies and competitive landscape to future-proof strategies Collaborate with leadership, sales and product teams for cross-functional execution and messaging Develop automation and personalization workflows for a scalable, performance-led marketing engine

Summary: The Google Ads SME (Subject Matter Expert) is a highly knowledgeable and strategic individual who champions Google Ads best practices within the company. They act as a trusted resource for various teams, ensuring everyone leverages Google Ads effectively to achieve customers marketing goals. As a SME, you'll be a thought leader within our team. You'll leverage your in-depth product knowledge to guide high-spending clients in maximizing the return on their Google Ads investments. You'll also play a key role in shaping the future of Google Ads by providing strategic insights and collaborating on Google ads performance. Educational Qualification: Should have done Graduation from any stream Must be Google Adwords certified Qualification/Experience: 2+ years of experience in digital marketing with a strong focus on Google Ads. Proven track record of success in managing complex Google Ads campaigns for large or enterprise-level clients. In-depth knowledge of Google Ads features (Billing & Policy), functionalities, and best practices across all campaign types (search, display, video, shopping). Experience in customer facing support roles in Phone, Chat and Email channel A passion for staying up-to-date on the latest Google Ads developments and industry trends. Responsibilities: Serve as a trusted advisor to clients, providing expert guidance on Billing methods, Policy disapprovals, Campaign strategy, optimization, and best practices. Support Real Time internal teams, handle escalated cust issues and close with the clients, 24/7 support to the agents to enable them to provide timely and accurate resolution. Deep dive into client campaign data to identify performance opportunities and areas for improvement. Play client facing role in case of escalated issues by the team for complete closure Stay up-to-date on the latest Google Ads features and product updates, translating them into actionable strategies for clients. Identify and document best practices from consults data specifically relevant to the Platinum client Knowledge Management: Share deep-dives on top issue types consulted with L2 & pSMEs and stay up-to-date on the latest Google Ads features, updates, and best practices, and share this knowledge internally. Product Expertise: Stay informed about current trends and best practices in the digital advertising landscape. Skills - In-depth knowledge of the Google products and services in scope of Troubleshooting Passion for the product and the customer Excellent analytical skills with the ability to interpret complex campaign data and identify trends. Strong communication skills, with the ability to explain technical concepts in a clear and concise manner. Experience collaborating with clients at a strategic level and building strong relationships. Understanding of advertisers needs and behavior Ability to identify and prioritize process improvement opportunities Active listening and understanding customer needs

This is full-time on-site role for digital marketing at Highbizz in Bengaluru. The Digital Marketing Executive will be responsible for day-to-day tasks such as marketing strategy development, communication, social media marketing, and web analytics. Required Candidate profile performace marketing social media marketing seo

Plan, create, and manage lead-generation campaigns using Google AdWords Develop and implement effective PPC strategies , focusing on audience targeting and keyword selection. Monitor and refine campaigns based on bids and quality scores for better ROI

Job description: We are looking for a young, passionate, driven individual who can assist in all Digital and Performance marketing activities. The candidate will be required to develop a keen understanding of the brand and its values in order to accelerate our growth in the e-commerce space. Ideal candidates should have great communication & Interpersonal skills. He/she should have a proven record in the making, as room for growth in this role is immense. Key Responsibilities: Plan, execute, and optimize performance marketing campaigns across key marketplaces (Amazon, Flipkart, etc.) to drive growth and maximize sales. Continuously monitor key performance indicators (KPIs), analyze performance data, and implement strategies to improve ROI, Grow Sales and ensure overall cost efficiency. Strategize and implement digital marketing plans aligned with business goals. Effectively manage marketing budgets, allocate resources strategically, and ensure optimal campaign spend for maximum impact. Conduct regular competitor analysis to stay ahead of industry trends, identify new opportunities, and refine marketing strategies. Provide in Depth reports upon campaign Structure-TOS, CPC, ROI,ROAS,GVS; generate actionable insights. Qualifications & Skills: Minimum of 3 years of experience in performance marketing, with specific expertise in Amazon PPC, Flipkart Ads, and other e-commerce platforms Strong understanding of digital marketing channels, Tools (Amazon pi, Helium 10, SEMRUSH), and best practices for performance marketing across marketplaces. Proven track record of managing and optimizing performance marketing campaigns, scaling revenue, and improving key metrics. Analytical mindset with proficiency in using analytics. Excellent communication skills, with the ability to collaborate effectively with cross-functional teams. Ability to multitask, prioritize, and thrive in a fast-paced environment. Knowledge on quick commerce marketing is an added advantage.

This role is ideal for early-career marketers who want to gain deep exposure to running digital ads at scale. You'll assist in managing paid campaigns, optimizing performance metrics, and generating leads through platforms like Google Search, Display, YouTube, and Facebook/Instagram Ads. Educational Qualifications: -B.Tech/B.E Job Responsibilities: Support campaign setup and execution on Google Ads and Meta Ads Daily monitoring of campaign KPIs CTR, CPC, CPL, ROAS Assist in writing ad copies, keyword research, and creative testing Coordinate with analytics team for tracking using GA4, GTM Prepare weekly/daily performance dashboards Skills Required: Google Ads , Meta Ads , Google Search Candidate Attributes: Must Have Skills: 1-3 years of hands-on experience in Google Ads or Meta Ads Basic knowledge of digital KPIs and UTM tracking Strong Excel/Google Sheets and data handling Passion for digital marketing and willingness to learn Good to Have Skills: Google/META certifications Past internship or role in B2B or performance-driven teams

Job Overview: We are seeking a strategic and performance-focused Digital Marketing Manager to lead and scale our digital marketing initiatives across B2C and B2B segments. As a key member of the marketing leadership team, you will be responsible for driving customer acquisition, retention, and revenue growth through integrated marketing campaigns and digital transformation strategies. This role requires both hands-on execution and high-level planning, with a strong focus on ROI and marketing effectiveness. Roles and Responsibilities: Strategic Planning & Execution Develop and own the end-to-end digital marketing roadmap aligned with business goals. Drive integrated campaigns across SEO, paid media, content, social, email, and automation. Partner with cross-functional teams (Sales, Product, Content) to align marketing activities with revenue goals and GTM strategy. Performance Marketing & Analytics Lead paid advertising strategy across Google, Meta, LinkedIn, and programmatic platforms. Continuously optimize campaigns for CAC, ROAS, and lead quality, using A/B testing and data analytics. Build marketing dashboards and monitor KPIs to report on funnel performance and pipeline contribution. SEO & Organic Growth Oversee SEO strategy across on-page, off-page, and technical aspects. Manage internal teams/agencies to drive organic visibility and traffic. Identify content gaps and search intent opportunities to scale inbound leads. Team Leadership & Collaboration Manage and mentor a team of specialists across SEO, PPC, content, and social media. Define goals, review performance, and foster a high-performance team culture. Build scalable workflows and SOPs to improve efficiency and collaboration. Brand & Content Oversight Guide content marketing efforts blogs, landing pages, case studies, videos for both awareness and lead generation. Ensure consistent brand messaging and UX across all digital touchpoints. Lead website improvement initiatives with a focus on CRO (Conversion Rate Optimization.

Responsibilities: * Develop & execute digital strategies using Google Ads, Facebook Ads, SEO tools & SMM * Optimize landing pages for conversions with AB testing & PPC campaigns

What Were Looking For: A hands-on digital marketing executive who can drive performance campaigns, optimize Meta & Google Ads, and also take charge of email, WhatsApp, and social content. You’ll work from our Bangalore showroom and collaborate with our in-house video editor/photographer to constantly generate fresh, high-converting creatives. This role is perfect for someone who wants to own marketing end-to-end, experiment constantly, and build measurable impact for a real, growing brand. Key Responsibilities: Performance Ads & Analytics • Manage Meta (Facebook/Instagram) and Google Ads daily • Optimize campaigns for conversions, ROAS, and lead generation • Test new creatives weekly and reduce ad fatigue • Segment and retarget based on product categories or user behavior • Analyze campaign results and share weekly reports Creative Coordination & Execution • Plan creatives with the in-house photographer/video editor • Write engaging ad copy, headlines, and CTA ideas • Create storyboards and hooks for reels or video ads • Coordinate monthly content calendar for campaigns Email & WhatsApp Marketing • Build and maintain emailer flows: new launches, offers, abandoned cart • Create and send weekly WhatsApp broadcasts • Use automation tools to follow up with leads and recent buyers Organic & Social Media • Plan and post Instagram/Facebook content: reels, posts, stories • Respond to DMs, comments, and engage with community • Monitor trending formats and apply them to lighting Shopify, Website & Lead Management • Check daily form fills and leads — follow up or tag for sales team • Coordinate smooth flow from lead visit sale • Ensure catalogs and collections are updated on Meta/Shopify Requirements: • 1–3 years of hands-on digital marketing experience • Strong understanding of Meta Ads & Google Ads dashboards • Basic knowledge of Shopify and analytics tools (GA, Looker, etc.) • Familiarity with WhatsApp marketing tools and email platforms • Strong English copywriting and creative thinking skills • Comfortable working full-time from our Bangalore showroom Nice to Have (Bonus): • Experience in lighting, interior dcor, or eCommerce brands • Hands-on with Canva or basic video editing • Knowledge of SEO or marketplace listings What You’ll Get: • Work with a stable, respected, design-focused brand • Full freedom to execute and experiment • Immediate visibility of your impact on sales and leads • Direct collaboration with founder and creative team • Growth opportunity as we scale our online business Role & responsibilities

Overview: As a Marketing Manager, you will play a pivotal role in developing and executing comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth. You will lead a dynamic marketing team, collaborate cross-functionally, and leverage your expertise to create impactful campaigns. The ideal candidate will have a deep understanding of our product, be able to effectively communicate its value proposition, and drive core product marketing initiatives. Responsibilities: Strategic Planning: Develop and implement comprehensive marketing strategies aligned with overall business objectives. Conduct market research to identify trends, customer needs, and the competitive landscape. Analyze data and metrics to evaluate the effectiveness of marketing campaigns. Understand the product thoroughly to craft targeted marketing strategies that highlight key features and benefits. Product Marketing & Campaign Management: Lead and execute integrated marketing campaigns specifically focused on our product offerings. Develop compelling and creative content to effectively communicate product value to target audiences. Design and execute go-to-market (GTM) strategies for new product launches. Team Leadership: Manage and mentor a team of marketing professionals. Set clear goals and objectives, and provide guidance to achieve them. Foster a collaborative and innovative team culture. Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources. Monitor expenses and ROI to optimize budget allocation. Cross-Functional Collaboration: Collaborate with sales, product development, and other departments to align marketing strategies with overall business goals. Work closely with product managers to ensure marketing initiatives support product development roadmaps. Ensure seamless communication and cooperation across teams. Digital & Performance Marketing: Oversee digital marketing initiatives, including SEO, SEM, email marketing, and social media. Stay updated on digital marketing trends and implement best practices. Track and analyze key performance indicators (KPIs) to measure the success of product marketing campaigns. Provide regular reports to leadership, highlighting insights and areas for improvement. Brand & Product Positioning: Uphold and strengthen the brand identity across all marketing channels. Implement and enforce brand guidelines while ensuring consistent messaging across all platforms. Position the product effectively in the market to differentiate it from competitors. Requirements: Bachelors degree in Marketing, Business, or related field (Masters degree is a plus). Proven experience in product marketing, campaign execution, and brand management. Strong understanding of digital marketing tools and analytics platforms. Excellent communication, strategic thinking, and leadership skills. Ability to work cross-functionally and drive alignment between marketing and product teams. Experience in managing marketing budgets and tracking ROI. Knowledge of the industry and market trends to inform product marketing strategies.

Manage and strategize search campaigns across various eCommerce and quick commerce platforms such as Amazon, Flipkart, Blinkit, Zepto, and Swiggy. Allocate budgets and optimize ROI to meet campaign objectives. Required Candidate profile Collaborate directly with clients, understanding their business needs and campaign objectives to tailor strategies that align with their goals.

Looking for candidates with good exp in Performance Marketing, Apps Campaign, MMP(Mobile Management Platform) Location- Noida Role Overview The Assistant Manager Digital Marketing will support the execution of day-to-day digital campaigns . You will be the operational backbone of the digital team coordinating workflows across teams, managing campaigns operations and their MIS, tracking live campaigns and ensuring timely execution across internal tools and other engagement platforms. This is a role for someone who thrives on structure, process rigor, and marketing operations and not just ideas but delivering them flawlessly across touchpoints. Key Responsibilities Manage daily execution of campaigns across Meta, Google, WhatsApp and internal tools Coordinate with growth, business, product and tech teams to build campaign cases and targeting inputs for campaigns. Brief and coordinate with creative teams for timely delivery creatives. Update and maintain campaign MIS dashboards and performance trackers Ensure timely scheduling and publishing of campaigns across channels. Work closely with internal stakeholders and vendors to troubleshoot delays and drive seamless operations Support in uploading creative assets, video content, and banners on platforms including Play Store, YouTube, Instagram and internal campaign tools. Maintain archive and folder hygiene for campaign assets, creatives and copy decks Be the digital campaign coordinator across self-serve and assisted journeys (Adhikari, merchant, consumer segments) Skill Sets Required 2-3 years of hands-on experience in d igital marketing operations, execution and App campaign management Proficiency in Excel, Google Sheets, Google Drive and campaign tracking tools/MMPs Familiarity with CMS platforms, content calendars and digital campaign workflows Strong project management and multi-stakeholder coordination skills Eye for detail, deadline-orientation, and process discipline Experience with Meta Ads Manager, Google Ads or CRM platforms like MoEngage, Netcore,

Responsibilities: * Conduct keyword research & on-page optimization. * Monitor search engine rankings & suggest improvements. * Analyze website performance using Google Analytics. * Develop SEO strategies & implement with tools. Annual bonus

We are hiring for the Marketing position. The trajectory of growth within the organization includes advancement into roles focused on Business Development and Business Management, offering ample opportunities for professional development and career progression. Assist in the planning, execution, and optimization of performance marketing campaigns across channels such as Google Ads, Facebook Ads, Instagram, and other digital platforms. Perform ongoing keyword discovery, expansion, and optimization for paid search campaigns. Use tools like Google Analytics, Facebook Analytics, and other reporting tools to track and report on campaign performance. Prepare regular reports on campaign performance, insights, and recommendations for improvement. JOB TIMING - 9:00 am to 5:00 pm WORKING DAYS - Monday to Saturday Kindly give a call to our HR- 9324483283 for further clarifications. Location-Thane,Navi Mumbai,Mumbai,Dombivli,Panvel,mumbai all areas, MUMBAI SUBURBS, kalyan,

Role & responsibilities Digital Marketer Key Responsibilities: Performance Marketing * Set up, monitor, and optimize paid campaigns on Meta Ads and Google Ads * Assist with A/B testing, targeting, budgeting, and performance reports * Track key metrics like ROAS, CTR, and conversions Influencer Marketing * Shortlist creators and influencers * Coordinate communication, content planning, and campaign execution * Track performance and report key learnings Content & Social Media * Support monthly social media calendars and storytelling * Write post copies, brainstorm campaign ideas, and suggest formats * Stay on top of Reel trends, memes, audios, and creative hooks Creative & Brand Support * Assist in building community-led content, brand campaigns, and wellness themes * Ensure brand tone and voice is consistent across platforms Cross-Channel Alignment * Help align campaigns across Instagram, YouTube, LinkedIn, WhatsApp, and Email * Ensure unified messaging and visuals SEO & Organic Growth * Work on on-page and off-page SEO tasks * Support content team with keyword planning and SEO briefs * Contribute to growing visibility on platforms like Quora and niche forums WhatsApp & Email Marketing * Plan, execute, and monitor WhatsApp and email campaigns to drive customer engagement, retention, and conversions Preferred candidate profile Requirements: * 3 years of experience in digital marketing (minimum) * Hands-on experience with Meta & Google Ads, SEO tools, and content platforms * Exposure to D2C brands is highly preferred * Strong written and communication skills * Basic understanding of AI tools, automation, and trends * Creative thinker with an eye for detail and a love for analytics

Execute and optimize paid campaigns (search, social, display, affiliate), manage budgets, analyze metrics (CTR, CPC, ROAS), run A/B tests, use tools like GA & Ads Manager, and report insights to boost performance and ROI.

Educational Qualifications: B.Tech/B.E ,and MBA/PGDM Job Responsibilities: Job Responsibilities 1. Conduct thorough market research to understand customer needs, competitive landscape, and emerging industry trends. 2. Continuously iterate on existing product offerings by gathering feedback from clients and internal teams. 3. Work closely with the sales team to ensure they are equipped with the necessary product knowledge, training, and collateral to effectively sell enterprise solutions. 4. Assist the sales team in creating sales collateral, technical documentation, and competitive analysis. Train and support sales representatives on product features, benefits, and differentiators to enhance sales effectiveness. 5. Collaborate with customer success and support teams to ensure customers are successfully onboarded and receive ongoing support. 6. Work with the marketing team to develop go-to-market strategies for new product launches and product updates. Ensure that the products value proposition, messaging, and positioning are clearly defined for target audiences. 7. Conduct competitive analysis to identify industry trends and emerging technologies. Keep an eye on competitors product offerings to ensure IndiaMART stays ahead in terms of features, pricing, and positioning. Skills Required: Data Analysis , Algorithm Analysis , Process Excellence , Stakeholder Management Candidate Attributes: Key Skills 1. Strong analytical skills with the ability to interpret data, draw insights, and make data- driven decisions. 2. Deep understanding of enterprise technologies, B2B e-commerce, SaaS platforms, and digital transformation trends. Familiarity with IndiaMARTs product offerings is an advantage. 3. Deep understanding of customer success and retention strategies. 4. Strong collaboration skills, with experience working with sales, marketing, engineering, and customer success. Qualification & Experience B. Tech & MBA with 5+ years of experience in digital product management

Role & responsibilities Performance Marketer Preferred candidate profile Job Title: Performance Marketer Location: Vikhroli West, Mumbai (On-site) Company: Hype Marketer Experience Required: 2+ years Salary: Based on experience + performance-based incentives About Us Hype Marketer is a dynamic web development and digital marketing company based in Mumbai. We help businesses grow online through intelligent strategy, creative design, and high-performing digital campaigns. Job Summary We are looking for a Performance Marketer who is passionate about data-driven marketing and ROI optimization. The ideal candidate will be responsible for planning, executing, analyzing, and optimizing paid campaigns across multiple platforms, including Facebook, Instagram, Google, and LinkedIn. Your goal is simple: drive results and maximize ROI for our clients. Key Responsibilities Plan, launch, and manage paid ad campaigns on Facebook (Meta), Google Ads, LinkedIn, and other relevant platforms. Continuously test creatives, targeting, placements, and bidding strategies. Analyze performance data to identify what works and what doesnt — and take action fast. Track conversions, monitor KPIs, and report performance with insights and recommendations. Work closely with design and development teams to ensure landing pages and creatives support campaign goals. Explore new advertising opportunities and trends to improve client results. Manage ad budgets effectively to ensure maximum ROI. Requirements 2+ years of experience in running paid campaigns across major ad platforms. Strong knowledge of Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager. Proven ability to improve ad performance through experimentation and optimization. Data-driven mindset with a clear understanding of performance metrics like CTR, ROAS, CPC, CPL, etc. Ability to think strategically and act tactically. Strong communication skills and attention to detail. Why Join Hype Marketer? Work with a growing team passionate about results and creativity. Opportunity to manage real budgets and make a real impact for clients. Performance-driven incentives and recognition. Flexible culture with room to innovate and grow. --- Let me know if you'd like this tailored further for a job portal, LinkedIn, or your careers page.

Digital Marketing Consultant We are looking for a senior expert to lead high-budget digital acquisition for IndiaMART through advanced performance campaigns on Google, YouTube, and Meta Ads. The candidate will be expected to strategize, execute, and scale acquisition efforts across top-performing categories. Experience Range: 5 - 10 years Educational Qualifications: -B.Tech/B.E Job Responsibilities: Own and drive high-value paid campaigns across Google Search, YouTube, Meta Ads Strategic ownership of traffic, leads, and ROI across product categories Use tools like GA4, GTM, Looker Studio, and Hotjar for performance improvement Mentor junior team members and contribute to knowledge processes Develop A/B testing strategy across creatives, bids, and landing page Collaborate with product and analytics for landing page and conversion rate optimization Skills Required: Google Ads,Meta Ads,Google Search,Paid Marketing Campaign Candidate Attributes: Required Skills: 5+ years of digital performance marketing experience 50L+ monthly budget management across paid media platforms Expertise in keyword planning, video marketing (YouTube), remarketing & audience segmentation Strong data interpretation and reporting skills Proven track record in reducing CPL and improving lead quality Preferred: Experience in B2B/SaaS/Marketplace Stakeholder management and team leadership experience Exposure to performance automation or scripts in Google Ads

Develop and execute comprehensive digital marketing strategies: Create and implement digital marketing plans that align with business objectives, utilising channels such as SEO, SEM, social media, email marketing, and content marketing. Content Creation and Management: Oversee the creation of engaging and relevant content for various digital platforms, ensuring consistency in brand messaging and tone. SEO and SEM Management: Optimise website content for search engines, manage pay-per-click advertising campaigns, and stay abreast of industry trends to maximise organic and paid search performance. Social Media Management: Develop and execute social media strategies to increase brand awareness, engagement, and lead generation across platforms. Email Marketing: Plan and execute effective email marketing campaigns, ensuring proper segmentation, personalization, and analysis of performance metrics. Analytics and Reporting: Monitor and analyse key performance indicators (KPIs) to measure the success of digital marketing efforts. Provide regular reports and insights to the leadership team. Budget Management: Efficiently manage the digital marketing budget, ensuring maximum ROI and cost-effectiveness in all campaigns. About You You have at least 5 years of experience in a similar role in the e-Commerce industry. Bachelors degree in Marketing, Business, or a related field. Proven experience as a Digital Marketing Manager or similar role. Solid understanding of digital marketing techniques, SEO, SEM, and social media platforms. Strong analytical skills and the ability to use data to inform strategy and decision-making. Excellent written and verbal communication skills. Creative thinking and problem-solving abilities. Up-to-date with the latest trends and best practices in digital marketing.

Role & responsibilities : Business Growth Lead Leadership: Revenue planning/setting: P&L management of different channels (DTC, Marketplace, Qcom) Team management: Manage a lean team and agencies to drive business outcomes Working with other teams to have a view on inventory, new launches to drive growth Acquisition: Performance marketing: Hands-on experience with performance marketing (FB, Meta, Amazon, Blinkit) and managing agencies with RoAS and revenue targets on both website and marketplaces front Organic traffic: Using SEO and GEO as a tool to consistently build organic traffic Build affiliate channels and networks that drive traffic and revenues to the website. Analyze data to find scope of improvement on existing campaigns Conversion: CRO: Tracking Traffic, ATC, Checkout and conversion ratios and maintaining industry-leading standards on the same Running experiments on the website and other channels via A/B testing to improve conversion rates Analyzing customer flow and analytics to execute process/product improvements Retention: Drive incremental revenue by owning CRM and retention Maintain healthy cohorts ratio QoQIdeal candidate: Bengaluru-based or willing to relocate Willing to work 5 days out of office Candidates with 3-5 years of entrepreneurial/DTC start-up experience valued. Proven track record of driving growth and revenue through developing and implementing growth strategies. Experience in performance marketing and SEO Very strong analytical and data-driven mindset. Excel wizard. Experience with A/B testing and experimentation. Experience working with cross-functional teams. Proven experience in identifying and prioritizing growth opportunities in the product. Strong communication skills and ability to communicate progress, insights, and recommendations to stakeholders and leadership.

What Youll Own End-to-End GTM Strategy for both D2C and school-based B2B2C funnel Build full marketing funnel : acquisition engagement conversion retention Design separate strategies for Tier 1 digital learners vs. Tier 2/3 parent-student users Shape our brand positioning, messaging, and go-to-market storytelling Create and manage launch playbooks , performance metrics, and growth loops Coordinate across Product, Sales, Founders, and Design to align on GTM execution Your Key Responsibilities Architect and optimize D2C marketing: landing pages, performance campaigns, conversion flows Build the B2B2C GTM: pitch decks, sales kits, school funnels, CRM logic Run A/B testing, creative iterations, and messaging experiments Develop regionalized campaigns with a vernacular/parent-first lens Own funnel analytics: CAC, CPL, retention %, trialpay %, school conversion velocity Lead outreach channels: Meta, Google, YouTube, Influencers, Email/WhatsApp drip Help define the marketing toolstack (CRM, attribution, analytics) You’ll Thrive If You Have 10–15 years of experience in B2C/B2B2C marketing, growth, or GTM roles Prior experience in EdTech or Bharat-first markets (Tier 2/3) Proven D2C launch success (landing pages, ads, conversion optimization) Experience in school onboarding, parent education, or regional funnels Strong understanding of funnel math: CAC:LTV, lead scoring, churn You know how to work in a fast-moving, zero-hand-holding startup environment Please DO NOT Apply If You Are A pure branding or creative agency profile with no performance/growth experience Only experienced in MNC marketing teams with multi-layered approvals Focused only on Tier 1/urban English-speaking audiences Lacking hands-on work with tools like GTM, CRM, ad managers, email automation Expecting pre-written decks, pre-approved budgets, or large teams to direct Bonus Skills (Not Mandatory but Valuable) Understanding of vernacular performance marketing Built influencer/affiliate/teacher network-based acquisition engines Managed sales-marketing handoffs via CRM tools like HubSpot or Zoho