Social Media Manager

We are Hiring - Social Media Manager!

Location: Okhla Phase 1, New Delhi

Are you a creative powerhouse with a passion for fashion and digital storytelling

Andaaz Fashion

Key Responsibilities:

1. Social Media Team Leadership

• Lead and mentor the social media team, driving engagement and growth across Instagram, Facebook, Pinterest, Twitter, and LinkedIn.
• Develop and execute a comprehensive social media strategy aligned with brand goals.
• Create and manage a content calendar to ensure consistent, high-quality, fashion-forward posts.
• Track and analyze performance metrics to optimize campaigns.

2. Marketing Campaigns

• Oversee multi-channel campaigns (paid ads, Google Ads, email marketing, WhatsApp campaigns, push notifications).
• Implement performance marketing strategies for measurable results.
• Design segmented email campaigns for personalized communication.
• Ensure all marketing efforts reflect Andaaz Fashion's premium image.

3. Creative Website Planning

• Oversee website creatives, banners, and content aligned with seasonal fashion trends.
• Collaborate with the design team to enhance product displays and boost conversions.
• Analyze user behavior to improve conversion rates and enhance customer experience.

4. Data-Driven Strategy

• Analyze marketing data to optimize campaign performance.
• Stay updated with the latest digital marketing & fashion industry trends.
• Build and maintain a strong brand identity for direct-to-consumer audiences.
• Develop loyalty initiatives to increase repeat customer rates.

Skills & Qualifications:

• Bachelor's degree in Marketing, Communications, or related field.

• Must have experience in the fashion or jewellery industry.

• Minimum2

  + years of experience

  in social media & digital marketing, with proven team leadership.
• Strong knowledge of social media platforms and digital ads.
• Creative mindset with the ability to translate fashion trends into engaging campaigns.
• Excellent communication skills (written & verbal).
• Analytical, data-driven, and result-oriented

Interested candidates can send their updated resumes directly to:

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