Team Lead Copywriter

About SRV Media

SRV Media is a full-service digital marketing agency, shaping powerful brand stories through performance-driven campaigns. We thrive on creativity, strategy, and innovation. As our Lead Copywriter, you will play a pivotal role in defining the voice of our clients and elevating creative excellence across teams.

Key Responsibilities

• Creative Leadership:

  Own and drive the tone, style, and creative direction of copy across digital, print, and video platforms.

• Strategic Storytelling:

  Craft compelling narratives aligned with brand goals, campaigns, and audience insights.

• Campaign Development:

  Collaborate with designers, art directors, and strategists to conceptualize integrated campaigns for top brands.

• Content Oversight:

  Review, edit, and refine content pieces (ads, blogs, landing pages, social media, video scripts, pitch decks) ensuring high standards of clarity, creativity, and brand alignment.

• Mentorship:

  Lead and mentor a team of copywriters and content creators, fostering growth and innovation.

• Client Collaboration:

  Engage directly with clients to understand briefs, pitch creative concepts, and present copy-driven solutions.

• Trendspotting:

  Stay on top of cultural, digital, and industry trends to infuse fresh ideas into campaigns.

Desired Skills & Competencies

• Strong command over English with flair for persuasive and impactful storytelling.
• Proven track record of conceptualizing and delivering creative campaigns across multiple channels.
• Ability to adapt tone of voice across industries from tech and finance to lifestyle and FMCG.
• Understanding of SEO, performance marketing, and content strategy.
• Excellent collaboration skills with a creative-meets-strategic mindset.
• Leadership skills with experience managing and inspiring a content team.

Qualifications

• Bachelor's/Master's degree in English, Journalism, Mass Communication, Advertising, or related fields.
• 6+ years of experience in copywriting, with at least 2 years in a senior or lead role.
• Agency background preferred.