1510 Performance Marketing Jobs - Page 33

We are looking for a skilled Ecommerce Manager with 4 to 8 years of experience in the field. The ideal candidate will have a strong background in e-commerce and excellent analytical skills. Roles and Responsibility Own and manage all e-commerce platforms, including own website and marketplaces like Amazon, Flipkart, BigBasket, etc. Develop and execute a comprehensive e-commerce growth strategy to increase online sales and market share. Collaborate with marketing, supply chain, and product teams to ensure a seamless digital customer experience. Plan and optimize digital campaigns, including performance marketing, SEO/SEM, affiliate, and influencer campaigns. Monitor key metrics such as traffic, conversion rate, cart abandonment, AOV (Average Order Value), ROAS, etc. Analyze customer behavior, trends, and feedback to enhance online sales strategies. Job Minimum 4 years of experience in e-commerce or a related field. Strong knowledge of e-commerce platforms, including Amazon, Flipkart, BigBasket, etc. Excellent analytical and problem-solving skills. Ability to work closely with cross-functional teams, including marketing, supply chain, and product. Strong understanding of digital marketing channels, including performance marketing, SEO/SEM, affiliate, and influencer marketing. Experience with inventory planning and coordination for e-commerce platforms. Educational qualificationsAny Graduate or Postgraduate degree. The company offers a dynamic and supportive work environment, with opportunities for professional growth and development.

Role & responsibilities We are Hiring: Marketing & Growth Specialist for a leading fertility center to drive high-quality leads, increase clinic footfall, and convert digital interest into real consultations. * Design and execute a multi-channel lead generation strategy (digital + on-ground) to drive clinic footfall and bookings. Manage and optimize performance marketing campaigns (Google, Meta, LinkedIn, etc.) to deliver quality leads at target CPL and CAC. Collaborate with the CRM and care teams to nurture digital leads into physical consults using email, WhatsApp, and call flows. Build and manage offline lead-gen activities such as health camps, awareness events, clinic partnerships, and referral programs. Identify and segment high-intent patient profiles; tailor messaging to maximize conversion. Develop and implement conversion-focused landing pages, blogs, and social media content. Optimize lead capture and tracking systems across the website, ads, and third-party platforms. Closely track and report performance metrics - CPL, conversion rates, ROAS, CAC, LTV, with actionable insights. Align closely with the clinical, sales, and operations teams to ensure marketing efforts directly impact walk-ins and revenue. Oversee SEO and content efforts to drive organic inbound interest. Manage agency partners, vendors, or interns to support lead-gen campaigns Preferred candidate profile * 4 - 6 years of experience in growth marketing, lead generation, or performance marketing, ideally in healthcare, wellness, or consumer services. * Proven success in converting digital leads into offline sales or appointments. * Hands-on expertise in PPC, SEO, social ads, funnel optimization, and marketing automation tools. * Strong analytical skills ability to interpret data and pivot strategy to meet lead and revenue goals. * Experience in GTM execution for new clinic or service launches is a strong plus. * Exceptional communication, leadership, and project management skills. * Passion for making a positive impact in the women's health space is a plus Female candidates preferred. Interested candidates can send their CV to manisha.renge@peoplesense.in or can call on 8850777389

This is a 3 months contractual role. Pls do not apply if not ok with this Responsibilities: Develop and execute comprehensive marketing strategies across digital platforms Use LLM tools to generate and optimize content for blogs, ads, and email campaigns Write clear and engaging content for social media posts, blogs, emailers, ad copies, and website pages Plan, launch, and optimize paid ad campaigns on Google Ads, Meta (Facebook/Instagram), and LinkedIn Monitor performance metrics and optimize campaigns Conduct A/B testing for creatives, ad copies, and landing pages Analyze marketing data to provide actionable insights and monthly reports Stay updated with digital trends, platform algorithm changes, and industry best practices Technical Skills: Hands-on experience with Meta Ads, Google Ads, LinkedIn Ads, and Google Analytics Strong understanding of SEO, SEM, and performance marketing Excellent written and verbal communication skills Creative thinking and attention to detail

Job Role: Client Relationship Manager - Social Media Experience: 2 to 4 Years Location: Malad West, Mumbai We're looking for a Client Relationship Manager to handle end-to-end communication and coordination with clients for their social media and digital marketing campaigns. You will act as the key point of contact, ensuring timely delivery, smooth execution, and strong client satisfaction. Key Responsibilities: Build and maintain strong client relationships Coordinate with internal teams (design, content, ads) for project execution Manage timelines, feedback, and campaign performance Share reports and insights regularly with clients Support client growth and retention through proactive engagement Requirements: 2-4 years of experience in client servicing or relationship management (preferably in a social media/digital agency) Strong communication, coordination, and follow-up skills Good understanding of social media and digital campaigns Perks: Competitive salary + performance incentives Growth opportunities in client success and strategy Work with dynamic brands and a creative team

Develop, implement, and manage digital marketing campaigns across channels Plan and create high-quality, engaging content Develop and execute social media strategies to increase brand awareness and engagement on social media Use tools like Google Analytics, SEMrush, and HubSpot to monitor, measure, and report campaign performance. Optimize campaigns to maximize ROI and achieve business goals, content for SEO to improve organic rankings and visibility.

Roles and Responsibilities Lead and execute growth strategies to drive user acquisition, activation, engagement, and retention at Wayvida Plan and manage end-to-end digital marketing campaigns across performance channels (search, social, email, referrals, etc ) For EdTech verticals, focus on acquiring and nurturing learners, educators, or institutions via webinars, demos, and conversion funnels For SaaS verticals, implement product-led growth strategies by optimizing onboarding, user journeys, and feature adoption Drive continuous experimentation through A/B testing, funnel optimization, and user feedback analysis Collaborate with product, design, marketing, and sales teams to align growth initiatives with business objectives Monitor and report key performance metrics, providing insights and recommendations for performance improvements Identify and execute lifecycle marketing and re-engagement strategies to reduce churn and increase customer LTV Explore and test new growth opportunities across emerging channels, partnerships, and distribution models Own growth KPIs and provide regular updates to leadership with data-backed strategies and execution plans Qualifications Bachelors degree in Marketing, Business, Engineering, Computer Science, or a related field; MBA or equivalent is a plus 57 years of proven experience in a growth, product, or performance marketing role, preferably in EdTech or SaaS

Digital Marketing Executive For Interior Company in Sector 48 Gurgaon Responsibilities Plan and execute digital marketing campaigns with a focus on significant increase in sales conversion and brand awareness creation paid marketing campaigns on Google and Facebook, social media management, and SEO. worked in agencies handling performance marketing on Google and Facebook for diverse set of clients. Qualifications 2+ year of digital marketing experience esp. managing performance marketing and social media campaigns Excellent communication and organizational skills Experience 2 - 6 Years Industry Marketing Advertising PR Media Planning Qualification Other Bachelor Degree Key Skills Digital Marketing Executive Social Media Marketing SMO Facebook Instagram Digital Marketing Google Ads Paid Advertising Campaigns Linkedin Digital Marketing MANAGER SEO Campaigns Digital Branding

We are looking for an experience Senior Digital Marketer to lead our digital marketing strategy and execution. The ideal candidate should have a proven track record in performance marketing, social media management, SEO/SEM, and campaign analytics.

Business Operations : - Implement efficient processes and standards for the business - Design and monitor metrics that align with overall strategy - Manage contracts and relations with customers and other stakeholders Growth & Business Development - Manage Digital Marketing - Keep the existing customers and community-engaged and retained through various incentives, promotions and offers - Co-ordinate with Schools, Colleges & Coaching Institutions. - Conduct online & offline demos - Conduct Exams - Be comfortable being thrown into largely ambiguous environments, love figuring things out and be energized by new challenges - Be curious, analytical and scientific - evaluate challenges through data. - Have a need for speed. - Have excellent communication and people management skills - Need to consistently generate a buy-in on your initiatives and ensure coordination across teams - Manage the telemarketing Team Qualifications & Must Have Skills: - Post Graduate - any stream- who are passionate to solve fundamental issues facing the education system. Technology background would be an added advantage - Friendly and has an ability to build trust quickly over the phone and through email; - Strong written and verbal communication skills; - Ability to learn quickly on the job and have a problem-solving approach; - Ability to organize and manage multiple tasks efficiently; - Strong work ethic and attention to detail. - good knowledge of MS Office; Excel, Google Doc/sheets etc - Experience in EdTech is preferred - Team Management - Digital Native with a keen interest in content trends & updated on new content formats - Thorough knowledge of emerging technologies across the digital space and passion to keep up with the latest trends in digital and performance marketing. Above all, the applicant should be passionate & should ideally share our vision for the organization.

We are seeking a highly skilled Meta Ads Specialist to join our team and drive high-performing advertising campaigns across Facebook and Instagram. The ideal candidate will have deep expertise in Meta Ads strategy, landing page creation, email & SMS marketing, and CRM management to optimize conversions and maximize ROI. Key Responsibilities: 1. Meta Ads Management Develop, launch, and optimize Facebook & Instagram ad campaigns for lead generation, sales, and brand awareness. Conduct A/B testing on creatives, audiences, and bidding strategies to improve performance. Manage campaign budgets, track key performance metrics, and adjust strategies accordingly. Implement and optimize Advantage+ Shopping Campaigns, Retargeting, and Lookalike Audiences. Leverage Meta Pixel & Conversions API (CAPI) to improve attribution and tracking accuracy. 2. Landing Page Creation & Optimization Design and optimize high-converting landing pages using platforms like ClickFunnels, Unbounce, or WordPress. Implement A/B split testing on landing pages to improve conversion rates. Ensure landing pages are mobile-friendly and SEO-optimized. 3. Email & SMS Marketing Develop automated email and SMS campaigns to nurture leads and convert customers. Create engaging email sequences, newsletters, and promotional campaigns using platforms like Klaviyo, ActiveCampaign, or HubSpot. Segment audiences based on behavior and engagement for targeted marketing. Track and optimize email open rates, click-through rates, and conversion performance. 4. CRM Management & Lead Nurturing Set up and manage CRM systems (HubSpot, Salesforce, or GoHighLevel) to organize and track leads. Automate lead flows, tagging, and follow-ups to improve efficiency. Analyze customer data to refine marketing strategies and improve retention. Requirements: Proven experience running high-ROI Meta ad campaigns (E-commerce, Lead Generation, or Local Business Ads). Strong understanding of Meta Business Suite, Ads Manager, Pixel, and CAPI tracking. Experience with landing page builders (ClickFunnels, Leadpages, Unbounce, WordPress). Hands-on experience with email and SMS marketing platforms (Klaviyo, Mailchimp, Twilio, ActiveCampaign). Expertise in CRM management (HubSpot, Salesforce, GoHighLevel) for tracking and automating lead nurturing. Analytical mindset with proficiency in Google Analytics, Facebook Ads Reporting, and data-driven decision-making. Strong copywriting skills for ads, landing pages, and email campaigns.

Position : Intern Performance Marketing Location : Mumbai (Andheri Marol) Stipend : 25,000 30,000 per month | Duration : 3 months + Full time Opportunity depends on the performance About the Role: We are looking for a highly motivated Performance Marketing Intern to join our marketing team. This role offers hands-on experience in planning, executing, and analyzing digital ad campaigns across platforms like Google, Meta, and others. Key Responsibilities: Assist in managing and optimizing paid marketing campaigns (Google Ads, Meta Ads, etc.) Track campaign performance and prepare performance reports Conduct keyword research and audience segmentation Coordinate with the creative team for ad copies and visual assets Monitor budgets, bids, and daily spends across campaigns Requirements: Basic understanding of performance marketing concepts and digital ad platforms Strong analytical skills and proficiency in Excel/Google Sheets Enthusiastic to learn and grow in a fast-paced environment Prior internship or coursework in digital marketing is a plus

Proficient in branding Digital & social media marketing SEO, Project/stakeholder mgmt Strong English & Content skills MS Office Multi-client handling Strategic & research-oriented Team Management Strategic thinker & flair for research and analysis Perks and benefits salary no bar for right candidate

Responsibilities: * Manage affiliate network, optimize campaigns, maximize ROI. * Collaborate with influencers, drive user acquisition through growth marketing. * Monitor performance metrics, provide regular reports. Health insurance Annual bonus

About the Role We re looking for a hands-on Marketing Manager to drive user acquisition, campaign performance, and content alignment for Seekho. You ll work across performance marketing, creatives, and channel strategy to execute high-impact marketing initiatives. Key Responsibilities Plan and optimize paid campaigns across Google, Meta, and other platforms Analyze performance data to reduce CAC and improve conversions Collaborate with content and product teams to align supply with demand Drive creative strategy and manage execution of high-performing ad assets Support growth experiments and track performance across funnels Must-Have 2+ years in marketing or growth roles at a high-growth startup Strong analytical and problem-solving skills (Excel/Sheets; SQL is a plus) Experience running and optimizing performance marketing campaigns Creative mindset with high ownership and execution ability Good-to-Have Background in content/media or consumer-tech businesses Familiarity with attribution tools, GA, Meta Ads Manager, etc.

HIRING (WFO) || Performance Marketing Manager/Sr. Manager with excellent communication for a Luxury Retail brand based out of Gurgaon. Interested applicants who are residing currently in NCR can only apply and ready to appear for F2F Interview DM your resume to acutevision07@gmail.com WORK FROM OFFICE Openings : 2 Positions : 1. Meta Ads Manager 2. Search & Performance Media Manager Job Location : Gurgaon (Nearby GuruDhronacharya Metro station) Working days - 6 Days (2nd & 4th Saturdays off with flexible work timings) Experience Min.4 Years MODE OF INTERVIEW : F2F (NO FOR VIRTUAL ROUND) 1. Meta Ads Manager Focus : Execute full-funnel paid campaigns across Facebook and Instagram leveraging: Meta Pixel and Conversions API for event tracking and server-side attribution. Advantage+ campaigns , Dynamic Product Ads , custom audiences, and lookalikes for scaled targeting and personalization. Strong grasp of campaign learning phases , auction mechanics, and budget pacing optimization. Technical Requirement : Must have advanced proficiency in Meta Ads Manager dashboards , understanding: Attribution settings (1-day click, 7-day view, etc.) Event diagnostics, pixel health, and aggregated event measurement (AEM) Custom metrics creation and breakdowns by audience, placement, device Integration with external reporting tools (Looker Studio, Supermetrics, GA4) KPI : Return on Ad Spend (ROAS) Cost per Lead (CPL) Retargeting CTR Purchase Conversion Value Attribution path efficiency (assisted vs. direct) 2. Search & Performance Media Manager Focus : Drive acquisition via: Google Ads: Search , Shopping , Performance Max , YouTube TrueView , and Display campaigns Leverage RSA (Responsive Search Ads) , DSA (Dynamic Search Ads) , audience layering, and smart bidding strategies (tCPA, tROAS) Keyword funnel design from TOFU to BOFU, with an emphasis on intent-matching and SQR optimization Technical Requirement : Must have deep expertise in: Google Ads Dashboard , including segment analysis, Auction Insights, Quality Score diagnostics, and budget pacing Setup and monitoring of conversion tracking , event tagging (via GTM) , and audience signals Google Analytics 4 (GA4) integration with Ads platform, cross-channel attribution, and conversion path analysis Dashboards via Looker Studio , BigQuery , or spreadsheet-based tools for multi-source consolidation and reporting KPI : High-intent Lead Acquisition Cost per Acquisition (CPA) / CAC Efficiency Search Impression Share (top vs. absolute) Click-through Rate (CTR) by match type Quality Score Trends & Conversion Lag Time LukeWarm regards, HR Manager acutevision07@gmail.com

Responsibilities: Collaborate with cross-functional teams on campaign strategy & execution Manage PPC campaigns across Google Ads platforms Optimize ad spend for maximum ROI Monitor performance metrics & report results Sports for women Assistive technologies

We are seeking a skilled Google Ads Manager to create, manage, and optimize Google Ads campaigns across Search, Display, YouTube, and Shopping. The ideal candidate will have strong experience in PPC, keyword research, and bid management. Required Candidate profile 2-3 Years of Google ads Experience Managed at least 10 Google ads account Excellent Communication Experience with Client Meetings Experience with Google Ads Agency Google Ads certified Nearby In Noida

Role & responsibilities Works with senior management within Aftersales Marketing and key Aftersales Parts Business stake holders in identifying and prioritizing actionable, impactful insights across Aftersales campaigns, driving informed decision-making. • Works with business stakeholders and functional domain experts to map reporting requirements into dashboards and BI tools. • Visualizes data and analytical insights for easy consumption for Aftersales Marketing using reports, dashboards, and scorecards. Uses storytelling to explain business insights and recommendations to stakeholders. • Adheres to enterprise visualization standards and best practices. Optimizes performance of the queries involving on the fly calculations • Build wireframes and mock-ups of dashboards and reports as needed to deliver effective data visualizations. • Defines the integration points with other systems and communication of the effects of possible system changes in cooperation with other teams. • Explores large datasets to determine their characteristics and select appropriate visualizations. • Works with cloud technologies to develop and deploy efficient data ingestion pipelines integrating multiple data sources. • Acts as a change agent to drive data driven decision making within the Aftersales Marketing organization. • Possess extensive knowledge and technical know-how on data visualization and data engineering technologies / processes to build robust and reliable data visualizations and analytics solutions. • Stays up to date on leading data science and visualization practices, trends, design, learning and development cycles. Preferred candidate profile • A deep understanding of marketing principles and a familiarity with digital marketing key performance indicators and metrics. • Effective communication skills in presenting campaign insights and recommendations to all levels of the organization. • 8+ years of previous experience as a Campaign Analyst, including experience of digital analytics across social media, email marketing, UTM tracking Google Analytics and Tag Manager, along with A/B & multi-variate testing. • 4+ years of Experience with Data Visualization Tools (Tableau, QlikView, Power BI)

About the job: Key responsibilities: 1. Develop and execute compelling advertising campaigns across various platforms to promote products or services 2. Manage advertising budgets efficiently, ensuring maximum return on investment (ROI) for each campaign 3. Identify target audiences and tailor ad content to effectively reach and engage them 4. Create and optimize ad creatives to improve performance and achieve campaign objectives 5. Monitor ad performance metrics and analyze data to identify trends, optimize campaigns, and drive continuous improvement 6. Collaborate with internal teams and external partners to align advertising strategies with overall marketing objectives Who can apply: Only those candidates can apply who: have minimum 1 years of experience Salary: ₹ 2,00,000 - 3,00,000 /year Experience: 1 year(s) Deadline: 2025-07-28 23:59:59 Other perks: 5 days a week Skills required: Digital Marketing, Google AdWords and Performance Marketing Other Requirements: 1. Proven experience as media buyer or similar role; experience in digital media (Facebook Ad's, Google Ad's with 1 years of experience is preferred) 2. Familiarity with media-buying, planning, and research (A/B testing in FB campaigns) 3. Interest in following advertising and media trends 4. Working knowledge of media analytics software (e.g. comScore, google Analytics 5. Google Ads Editor, Keyword Analysis, Audience research) 6. Excellent communication and negotiation skills 7. Organizational and multitasking abilities 8. Critical thinking skills and problem-solving skills in Google and Facebook Ads 9. BSc/BA in marketing, advertising or related field About Company: We are one of India's leading digital agencies and we handle multiple clients. We pioneered the explainer video industry in India. We became the most preferred animation agency in India for startups to explain their product based on a concept. We have worked with the biggest startups in India like Freshdesk and Flipkart on their product positioning with videos. We founded Visual Marketer to research growing startups fast by combining visual content with online marketing. We have worked with clients from our explainer video business to figure out a model that will work every single time. We were able to find out the exact issues startups face when trying to grow fast with marketing and why they weren't able to make profits with visual content.

You can also apply here - https://app.fabrichq.ai/jobs/1d875f50-02e2-42b4-aed4-d1a932278d40 Performance Marketing Manager responsible for end-to-end ownership of paid media campaigns across digital platforms. The role focuses on campaign management, media buying, and performance optimization to drive business growth. The ideal candidate is hands-on, analytical, and experienced in running high-efficiency campaigns for mobile-first products. Key Responsibilities Plan, launch, and manage paid marketing campaigns across Meta, Google Ads, YouTube, OEMs, affiliate networks etc. Own audience targeting, budget allocation, bid strategies, and platform selection based on goals Ensure timely execution and smooth delivery across all active campaigns Monitor key campaign metrics, identify trends, and implement optimizations to improve efficiency and performance Run A/B tests on creatives, copy, and audience segments Use analytics and attribution tools to assess performance and inform decisions Work closely with the design team to develop high-performing ad creatives Provide data-backed feedback and briefs for new assets and campaign variations Collaborate with product, CRM, and data teams to align campaign goals with broader business objectives Partner with agencies, publishers, or channel representatives where applicable

Minimum qualifications: Bachelor's degree or equivalent practical experience 8 years of industry experience in digital advertising, consultative sales, business development, or digital marketing, or 6 years of experience with an advanced degree Preferred qualifications: Experience building relationships with executives and cross-functional collaborators Experience in performance marketing, including in Google solutions Knowledge of digital media, advertising measurement, attribution, and incrementality solutions and frameworks/brand marketing experience Understanding of the Financial services businesses (Banking, Insurance or Investing) Excellent business acumen and problem-solving skills About The Job Businesses of all shapes and sizes rely on Googles unparalleled advertising solutions to help them grow in today's dynamic marketing environment You bring a passion for sales, knowledge of online media, and commitment to maximize customer success You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies We continuously challenge how customers think about their business and how Google can support growth We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google Responsibilities Lead a portfolio of Finance clients while developing strong relationships with key stakeholders to drive digital business growth and scaling best practices Build and maintain relationships with c-level clients across both advertisers and relevant agencies Develop an understanding of the business needs of Financial Service advertisers and provide insights into relevant consumer behavior Develop understanding of the industries and solve for our clients business impact leveraging internal cross-functional teams Share shifts from other channels, while driving client business outcomes Collaborate with external as well as internal partner teams to build a community of sharing best practices in this space and export high impact work from India Google is proud to be an equal opportunity workplace and is an affirmative action employer We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status We also consider qualified applicants regardless of criminal histories, consistent with legal requirements See also Google's EEO Policy and EEO is the Law If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form

Responsibilities: 1. Advising the company on META ads campaigns. 2. This is a freelance opportunity in which you will be paid per hour of your time

I Assistant Manager / Manager - Performance Marketing Preferred Candidate from Beauty & Personal Care Only Love turning data into growth? Thrive on ROAS, CPA, and funnel wins? FixdermaIndias fast-growing clinical skincare brandis looking for a Performance Marketing Specialist who can scale paid channels and power our next phase of expansion. Location: Vipul Plaza, Suncity, Golf Course Road, Gurgaon (2-min walk from Rapid Metro) Mode: Work from Office | Full-Time What You'll Do Own end-to-end paid media across Google, Meta & more prospecting, retargeting, automation. Manage budgets to deliver stellar ROI and efficient CAC. Run A/B tests, landing-page tweaks, and conversion-rate optimization. Analyze & report performance via easy-to-digest dashboards; surface insights that move the needle. Collaborate with leadership on funnel improvements and growth roadmaps. Stay ahead of performance-marketing trends and technologies. What Makes You a Great Fit 25 years hands-on performance-marketing experience. Proven track record scaling profitable digital campaigns. Expert with Google Ads, Meta Ads Manager, remarketing, and analytics tools. Strong analytical chops; comfortable drawing insights from complex data sets. Clear communicator, creative problem-solver, and proactive team player. Bonus: experience in consumerbrand, skincare/beauty, or D2C environments. Why Fix derma ? Were a science-led skincare brand backed by 15,000+ Dermatologists, innovative formulations, and a passionate consumer community. Join a culture that prizes experimentation, agility, and measurable impactwhere your campaigns directly shape how we “Fix Your Skin.” Interested candidate can share CV at hr2@fixderma.com

Role & responsibilities We are looking for a growth-obsessed performance marketing specialist to spearhead digital acquisition for our flagship Credit Analyst Program . You'll drive full-funnel digital growth, from ad click to course enrollment. Core Responsibilities: 1. Paid Acquisition & Funnel Ownership Manage and scale paid campaigns across Meta, Google, YouTube, and LinkedIn. Own the full conversion funnel from ad impression to enrolled student. 2. Brand Building through Organic & Paid Media Build our brand presence through consistent, compelling social media efforts. Collaborate with the branding and marketing teams to execute high-impact growth playbooks. 3. Lead Generation Meta & LinkedIn Focus Design and execute full-funnel lead generation strategies tailored for Meta (Facebook/Instagram) and LinkedIn. Run A/B tests on ad creatives, copy, formats (carousel, video, lead-gen forms) and audience segments to maximize lead quality and volume. Develop and manage retargeting strategies using Meta Pixel and LinkedIn Insight Tag to re-engage warm leads and reduce CPL. Build custom and lookalike audiences based on CRM data, website traffic, and in-platform engagement. Leverage lead-gen ad formats (native forms) on both platforms to drive seamless conversions with minimal drop-off. Optimize lead flow into CRM or marketing automation tools (e.g., HubSpot, Zoho, or similar) and ensure lead quality benchmarks are met. Track source-level lead attribution to understand platform ROI and lifecycle progression from MQL to SQL. Coordinate drip campaigns and retargeting ads based on user intent signals (video views, form fills, page visits). Campaign Execution - Meta Plan and execute multi-objective campaigns (traffic, engagement, lead generation, and conversion) across Meta Ads Manager. Monitor daily campaign health CTRs, CPMs, conversion rates and troubleshoot underperforming ad sets. Use breakdowns (age, placement, creative) and dynamic creative testing to inform optimization. Incorporate Instagram Stories/Reels and Facebook Video Ads to drive awareness + top-of-funnel leads. Campaign ExecutionLinkedIn Build profession-specific targeting matrices (by industry, job title, skills, company size, etc.) to reach high-intent professional audiences. Run Sponsored Content , Message Ads , and Lead Gen Forms for B2B-style acquisition funnels. Position the program as an upskilling investment for working professionals via thought leadership and credibility-building content. Analyze lead quality metrics: job seniority, company type, engagement depth to fine-tune LinkedIn campaign ROI. Campaign Execution—YouTube Launch YouTube Ads (skippable, non-skippable, bumper, and discovery) to capture top-of-funnel traffic and convert engaged viewers. Use custom intent and affinity audiences to target finance learners and professionals exploring upskilling options. Leverage YouTube remarketing to re-engage viewers who watched course-related content but did not convert. Embed lead capture CTAs in YouTube videos and use YouTube Form Ads (via Google Ads) for direct lead generation. Analyze view-through rates , watch time, and drop-off patterns to enhance ad scripting and visual storytelling. Conversion & Analytics Build integrated dashboards to monitor campaign KPIs (CPL, ROAS, conversion rate) across all platforms. Implement real-time tracking and optimization cycles: Launch Measure Learn Iterate. Collaborate with sales/CRM teams to ensure lead quality , follow-up velocity , and conversion success . Preferred candidate profile Proficient in Meta Ads Manager Skilled in Google Analytics Hands-on with LinkedIn Campaign Manager Working knowledge of YouTube Studio Experience: Minimum 2+ years of experience in performance marketing roles. Demonstrated success in reducing CAC while maintaining or improving lead quality. A strong portfolio of high-converting ad creatives and campaign success stories.

If you are looking for a career in a fast-growing education domain, which is innovative, growing and with immense potential, you are at the right place. Check the opportunity, it might be interesting for you. Business Operations : - Implement efficient processes and standards for the business - Design and monitor metrics that align with overall strategy - Manage contracts and relations with customers and other stakeholders Growth & Business Development : - Manage Digital Marketing - Keep the existing customers and community-engaged and retained through various incentives, promotions and offers - Co-ordinate with Schools, Colleges & Coaching Institutions. - Conduct online & offline demos - Be comfortable being thrown into largely ambiguous environments, love figuring things out and be energized by new challenges - Be curious, analytical and scientific - evaluate challenges through data. - Have a need for speed. - Have excellent communication and people management skills - Need to consistently generate a buy-in on your initiatives and ensure coordination across teams - Manage the telemarketing Team Qualifications & Must Have Skills : - Post Graduate - any stream- who are passionate to solve fundamental issues facing the education system. Technology background would be an added advantage - Friendly and has an ability to build trust quickly over the phone and through email; - Strong written and verbal communication skills; - Ability to learn quickly on the job and have a problem-solving approach; - Ability to organize and manage multiple tasks efficiently; - Strong work ethic and attention to detail. - good knowledge of MS Office; Excel, Google Doc sheets etc - Experience in EdTech is preferred - Team Management - Digital Native with a keen interest in content trends & updated on new content formats - Thorough knowledge of emerging technologies across the digital space and passion to keep up with the latest trends in digital and performance marketing. Above all, the applicant should be passionate & should ideally share our vision for the organization.