Copy & Creative Lead

Role Overview: As a Content Strategist at Univest located in Gurguram, you will be instrumental in shaping the brand narrative through compelling storytelling and effective content marketing initiatives across different platforms. Your role will involve developing a cohesive brand story, creating engaging content for social media, blogs, videos, and campaigns, as well as strategizing video content for platforms such as YouTube, Reels, and Shorts. Additionally, you will be responsible for optimizing content for performance marketing, enhancing audience engagement, collaborating with cross-functional teams, and analyzing content performance for continual refinement. Key Responsibilities: - Develop and maintain a unified brand story across all content channels. - Create and manage content for social media, blogs, videos, and marketing campaigns. - Plan and implement video content strategies for platforms like YouTube, Reels, and Shorts. - Optimize content for performance marketing and enhance audience engagement. - Collaborate effectively with designers, videographers, and marketing teams. - Track and analyze content performance to refine strategies for continuous improvement. Qualifications Required: - Minimum of 5 years of experience in content strategy, storytelling, or digital marketing. - Strong writing and content creation skills. - Proficiency in social media platforms and video content strategy. - Basic knowledge of SEO and performance marketing. - Ability to maintain a consistent brand voice across all platforms. - Prior experience in working with a stock market brand would be advantageous. Note: No additional details about the company were provided in the job description.,