PPC Specialist

As a Performance Marketing Specialist at Verve Logic LLC in Jaipur, Rajasthan, you will play a crucial role in driving and optimizing performance across various online channels as part of the company's digital marketing efforts. - Develop and execute comprehensive performance marketing strategies aligned with overall business goals. - Create, manage, and optimize digital marketing campaigns on platforms like Google Ads, Facebook, Instagram, and other relevant channels. - Analyze campaign performance data to identify trends, insights, and areas for improvement. Utilize data-driven decision-making to optimize ROI. - Effectively manage marketing budgets, ensuring efficient allocation and maximizing return on investment. - Collaborate closely with cross-functional teams, including creative, content, and analytics, to ensure cohesive and effective campaigns. - Implement A/B testing strategies to refine ad creatives, targeting, and messaging for optimal performance. - Generate regular and ad-hoc reports to communicate campaign performance, key metrics, and actionable insights to stakeholders. Qualifications Required: - Proven track record in performance marketing with a minimum of 2 years of hands-on experience. - Proficiency in managing campaigns on platforms such as Google Ads, Facebook Ads Manager, and other relevant channels. - Experience in PPC Campaign Management, E-Commerce Marketing, SEO, SMM, SEM etc. - Strong analytical skills with the ability to interpret data, draw conclusions, and make recommendations for optimization. - Experience in managing marketing budgets effectively to achieve performance goals. - Ability to adapt to evolving digital marketing trends and technologies. - Excellent communication skills to collaborate with team members and present findings to stakeholders. - A passion for achieving measurable results and continuous improvement in campaign performance.,