Digital Marketing Specialist

About the Role

Digital Marketing Specialist

• Plan and execute

  multi-channel digital campaigns

  across Google Ads, Facebook/Instagram, LinkedIn, and emerging platforms.
• Manage

  performance marketing budgets

  , track spends, and optimize campaigns for ROI and cost per lead (CPL).
• Develop and execute

  email marketing and marketing automation campaigns

  (HubSpot, Mailchimp, or equivalent).
• Coordinate with the design team to create compelling

  ad creatives, landing pages, and A/B testing variants

  .
• Develop

  meme-based content and trend-driven campaigns

  to engage audiences, increase shareability, and build a stronger digital presence in line with ongoing social trends.
• Track, analyze, and report campaign performance using

  Google Analytics 4, Data Studio, and ad platform dashboards

  .
• Support in growing and engaging brand presence across

  LinkedIn, Instagram, and YouTube

  through paid + organic strategies.
• Collaborate with the SEO Manager to align paid campaigns with

  organic growth strategies

  .

• Research competitor campaigns

  , audience insights, and fintech industry trends to identify opportunities.
• Ensure all campaigns comply with

  data privacy regulations and financial advertising guidelines

  .

Required Skills & Experience

• 35 years of hands-on experience in

  digital/performance marketing

  (fintech, BFSI, or SaaS preferred).
• Proven success in running and optimizing

  Google Ads (Search, Display, YouTube), Meta Ads, and LinkedIn Ads

  .
• Strong understanding of

  CPL, CTR, ROAS, conversion tracking, and funnel metrics

  .
• Experience with

  marketing automation tools

  (HubSpot, Zoho, Mailchimp, or similar).
• Solid knowledge of

  Google Analytics 4, Google Tag Manager, UTM tracking, and Data Studio dashboards

  .
• Ability to collaborate with content and design teams for impactful campaigns.
  
• Excellent analytical, problem-solving, and communication skills.
  
• Up-to-date with the latest

  digital marketing trends, AI tools, and ad platform updates

  .

Success Metrics

• Reduction in

  cost per lead (CPL)

  across campaigns.
• Improved

  lead quality and conversion rate

  from digital campaigns.
• Growth in

  brand visibility and engagement

  on social platforms.
• Higher

  domain authority (DA/DR)

  and backlink quality.
• Increased ROI and

  ad spend efficiency

  across multiple channels.
• Reduction in

  bounce rate

  and higher

  average session duration

  .
• Timely reporting and actionable insights for stakeholders.
  

New-Age Digital Marketing (What We Expect)

• Full-funnel marketing campaigns targeting

  awareness

  ,

  consideration

  , and

  conversion

  .
• Use of

  AI-driven ad optimization

  while maintaining creativity and brand voice.
• Continuous

  A/B testing and experimentation

  to maximize impact.
• Integration of

  organic + paid strategies

  for holistic growth.
• Focus on

  personalization and customer segmentation

  in campaigns.
• Ability to leverage

  memes, trendjacking, and cultural moments

  to make campaigns more relatable and viral.

Nice to Have

• Experience with

  fintech or financial services campaigns

  .
• Certification in

  Google Ads, Meta Blueprint, or LinkedIn Ads

  .
• Basic understanding of SEO and content strategy.
• Exposure to influencer marketing and partnership-led campaigns.

Location:

Compensation:

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