Content Manager

creating engaging content

• Define and execute the

  content strategy

  across all brands in alignment with marketing goals and campaigns.
• Create

  clear, concise, and engaging

  content for websites, landing pages, blogs, and marketing campaigns.
• Collaborate with SEO, design, and marketing teams to ensure all content is optimized for performance and aligned with brand identity.
  
• Write and edit long-form and short-form content including articles, guides, ad copies, social captions, scripts, and emailers.
  
• Maintain consistency in

  tone, messaging, and storytelling

  across multiple platforms and audiences.
• Research and simplify complex financial concepts for mass audiences - ensuring

  accuracy and compliance

  .
• Work closely with product and marketing heads to support campaigns, launch materials, and brand storytelling.
  
• Manage and mentor

  junior content writers

  to deliver on timelines, tone, and quality.
• Develop content calendars and ensure alignment between

  brand, product, and SEO

  priorities.
• Identify opportunities for

  thought leadership content

  , founder posts, and educational finance content.

Required Skills & Experience

• 4+ years of professional experience in content writing, preferably in

  fintech, BFSI, or SaaS

  domains.
• Strong expertise in

  copywriting, SEO writing, and long-form storytelling.

• Proven ability to write for multiple brand tones and audience personas.
  
• Deep understanding of

  financial and lending products

  (personal loans, credit, refinancing, etc.).
• Experience with

  content planning tools

  (Notion, Trello, or ClickUp) and

  SEO tools

  (Surfer, Ahrefs, SEMrush).
• Excellent command over English, grammar, and editing.
  
• Ability to collaborate with design, marketing, and product teams effectively.
  
• Basic understanding of analytics to assess content performance.

Success Metrics

• Growth in organic traffic through content (SEO alignment).
  
• Improved

  engagement rates

  on blog and campaign content.
• Consistent publishing of

  high-quality and on-brand content

  across all touchpoints.
• On-time delivery of content calendars and campaign support.
  
• Positive collaboration feedback from marketing and SEO teams.
  
• Enhanced

  brand recall

  through consistent tone and storytelling.

New-Age Content Approach (What We Expect)

• Content that builds

  trust, education, and relatability

  in finance.
• Integration of

  AI-assisted tools

  for research and ideation, while maintaining originality.
• Use of

  storytelling frameworks

  to humanize fintech topics.
• SEO-driven yet

  reader-first

  approach.
• Support for

  thought-leadership

  content on LinkedIn and brand blogs.

Nice to Have

• Prior experience in fintech or BFSI content teams.
• Exposure to

  email, video scriptwriting, and storytelling for reels

  .
• Understanding of

  AI writing tools

  (ChatGPT, Perplexity, etc.) with discernment for originality.
• Experience working and managing

  multi-brands.

Location:

Compensation:

Mail your CV: