Senior Digital Marketing Specialist

Position Title: Senior Manager Digital Marketing

Role Overview

Key Responsibilities

• Digital Strategy & Planning:

  Lead the Development and execution of digital marketing strategies aligned with institutional goals.

• Performance Marketing:

  Design and optimize data-driven paid campaigns (Google Ads, Meta ads, Bing ads, LinkedIn, Email, display, video, programmatic, remarketing, affiliate) to increase brand visibility, generate high-quality admission leads and maximize ROI.

• Digital PR & social media:

  Manage online reputation through digital PR initiatives, influencer collaborations, and thought-leadership campaigns.

• SEO Management:

  Lead all aspects of technical and content SEO, AEO, and GEO strategies to improve search visibility and rankings.
• Guide the creation and optimization of blogs, videos, webinars, and storytelling content to reinforce brand identity.

• Content Marketing:

  Lead the creation and optimization of engaging content (blogs, videos, webinars) to enhance Brand position & persona among prospective students.

• Brand and Communication:

  Collaborate with brand and communications teams to align digital initiatives with institutional narratives.

• Partnership and collaborations:

  Liaise with internal stakeholders and external agencies to synchronize campaign goals and timelines.
• Evaluate and onboard digital partners and vendors to enhance execution capabilities.

• Analytics & Reporting:

  Define and track KPIs across all digital platforms.
• Utilize analytics tools to evaluate performance, generate insights, and recommend data-driven optimizations.

• Compliance & Brand Integrity:

  Ensure all digital marketing efforts align with Institute policies, legal standards, and consistent brand messaging.

Required Skills:

• Strong expertise in

  SEO, SEM, PPC

  , and campaign management tools (Google Ads, Meta Ads Manager, LinkedIn Ads, Bing).
• Proficient with

  CRM systems (Meritto/HubSpot)

  and data visualization tools (Looker Studio, Power BI).
• Advanced skills in

  conversion optimization, attribution modeling, and A/B testing.

• Up-to-date Knowledge of

  digital trends, marketing automation, and influencer engagement strategy.

Education:

• MBA/PGDM in

  Marketing, Digital Marketing, or Communication

  from a reputed institute.

Preferred Industry Background:

• Experience in Higher Education, EdTech, or Digital Agency experience managing education - sector clients.