Senior Digital Marketing Specialist

Senior Digital Marketer

Experience: 4+ Years
Location: Kochi, Kerala
Employment Type: Full-time
Company: Datameris IT Solutions Pvt Ltd

About Datameris

Datameris is an innovative IT solutions company delivering technology-driven products and services for businesses across various industries. As we continue to scale our operations and digital presence, we are seeking a Senior Digital Marketer with deep expertise in performance marketing and SEO, capable of independently managing high-impact projects and driving measurable growth.

This role requires strategic thinking, strong execution ability, and the confidence to own end-to-end digital initiatives.

Role Objective

• Drive advanced digital marketing strategies that enhance brand visibility, generate qualified leads, and deliver predictable performance outcomes.
• Manage and execute comprehensive marketing campaigns across paid platforms, organic channels, and analytics ecosystems.
• Take ownership of major long-term projects and ensure smooth coordination across internal functions.

Key ResponsibilitiesPerformance Marketing (Primary Focus)

• Strategise, plan, and execute high-budget performance marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, etc.
• Develop audience strategies, conversion funnels, bidding plans, and optimisation frameworks for maximum ROI.
• Conduct deep analysis on campaign metrics, including CAC, ROAS, LTV, CTR, conversion rate, and attribution paths.
• Implement experiments around creatives, landing pages, ad sets, and targeting models.

Advanced SEO Management

• Build and execute SEO strategies covering on-page, off-page, and technical SEO.
• Perform advanced keyword research for website structures, blog planning, and landing pages.
• Conduct full-scale technical audits (crawlability, indexation, performance, schema, Core Web Vitals).
• Develop long-term organic growth plans for major projects, ensuring consistent ranking improvements.

Project Ownership & Strategy Execution

• Take full responsibility for managing a large-scale digital initiative from planning to execution.
• Translate project goals into actionable marketing roadmaps, performance KPIs, and timelines.
• Coordinate with design, development, content, and analytics teams to drive integrated outcomes.
• Identify gaps, propose solutions, and optimise processes for better efficiency.

Analytics, Tracking & Reporting

• Build and maintain a robust tracking ecosystem using GA4, Search Console, GTM, and other tools.
• Set up conversion tracking, event tracking, and funnel visualisations across campaigns.
• Prepare detailed, insight-driven performance reports for internal review.
• Use data to identify patterns, forecast trends, and guide strategic decisions.

Cross-functional Collaboration

• Work closely with senior management to shape digital strategy and growth initiatives.
• Guide junior marketing members through direction, quality control, and feedback.
• Ensure alignment across teams to maintain consistency in brand communication and campaign execution.

Required Skills & Qualifications

• 4+ years of proven experience in digital marketing, including strong hands-on work in performance marketing and SEO.
• Expertise in Google Ads, Meta Ads Manager, LinkedIn Ads, and remarketing systems.
• Deep understanding of SEO tools: SEMrush, Ahrefs, Screaming Frog, Search Console, etc.
• Strong proficiency in analytics tools: GA4, Google Analytics, GTM, Data Studio (Looker Studio).
• Ability to manage large campaigns, optimise budgets, and deliver outcome-based results.
• Strong analytical mindset with the ability to turn data into strategy.
• Excellent communication skills, planning ability, and project ownership mindset.
• Certifications in Google Ads, Meta Ads, Analytics, or SEO are an added advantage.

What We Offer

• Competitive salary aligned with senior-level expertise.
• Opportunity to lead major digital initiatives in a fast-growing IT environment.
• Access to advanced tools, analytics systems, and growth-focused resources.
• A collaborative and innovation-driven workplace culture.
• Performance-based incentives and long-term career growth opportunities.

How to Apply

Share your resume, portfolio/case studies, and relevant campaign results at:
hr@datameris.com

Job Type: Full-time

Pay: ₹30,000.00 - ₹50,000.00 per month

Work Location: In person