Senior Digital Marketing Specialist

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Position Summary:

We are seeking a Digital Marketing Specialist who will be responsible for the development and execution of comprehensive, integrated digital marketing strategies for the client. The Senior Digital Marketing Specialist is responsible for understanding the target market and their needs. You will work with cross-functional partners to execute strategies and tactics to reach the respective audience. The Senior Digital Marketing Specialist will lead the development and execution of SEO, SEM, social media and email and affiliate marketing programs.

Key Responsibilities:

• Design and oversee all aspects of client digital marketing strategy including, SEO, Google Ads, Bing Ads, meta ads, organic Social media, email, and affiliate campaigns.
• Develop data driven roadmap and monitor google, bing and social media campaign budgets.
• Hands On expertise in digital marketing tools, Including Google ads, Bing ads, meta ads, and other SEO tools, search console, GA-4, Google tag manager, Custom event tracking, enhanced conversion tracking Etc.
• Demonstrated proficiency in Conversion Rate Optimization (CRO), including A/B testing, user research, and data-driven decision making
• Conduct a thorough SEO audit of our website.
• Identify and implement on-page and off-page SEO strategies.
• Optimize website content, including meta tags, keywords, and images.
• Improve website loading speed and mobile responsiveness.
• Build high-quality backlinks to increase domain authority.
• Monitor and report on SEO performance using tools like Google Analytics and Search Console.
• Provide recommendations for ongoing SEO improvements.
• Prepare accurate reports on our marketing campaign’s overall performance.
• Driving traffic and engagement that translates to sales and brand promotion.
• define data driven strategy to improve marketing results.
• Identify the latest trends and technologies affecting our industry.
• Evaluate important metrics that affect our website traffic, service quotas, and target audience.
• Work with an internal team to brainstorm new and innovative growth strategies.
• Design and manage paid media campaigns on Facebook, Instagram, Google, bing, LinkedIn, etc.
• Experiment with new platforms and channels
• Ensure ads are creative and displayed appropriately
• Monitor costs and return on investment (ROI)
• Report to clients and build long-term relationships
• Administrative set up from ad account buildouts, social media page management, pixel integration, etc. - working with the client to ensure we collect all necessary assets at time of onboarding
• Create all kinds of content (including video, photos, and graphics), plan the calendar against our forward-thinking channel plan
• Develop, implement, and monitor the social media strategy,
• Ensure our branding and storytelling is accurate and cohesive across all platforms and use digital monitoring tools to report on the performance of our digital campaigns.
• Produce weekly, monthly, and quarterly reports for SEO organic traffic, Google Bing paid ROI, social results on platforms such as Facebook, Instagram, LinkedIn, YouTube, and other platforms
• Collaborate with the content writer to define content strategy
• Support the team as a subject matter expert and in project delivery relating to web and content delivery across the business

Skills and Qualifications

• Bachelor's/Master degree in computer science, Marketing, or related field.
• Exceptional written and verbal communication skills Must Required
• Proven experience as a Digital Marketing Specialist in an Ecommerce industry or similar environment.
• Exceptional GA-4 Analytics, Technical SEO, UI/UX, and CRO skills with a keen eye for detail.
• Portfolio showcasing a range of services as well as ecommerce industries.
• Excellent communication and interpersonal skills.
• A passion for digital marketing, and data driven approach

Personal attributes:

The successful candidate must have excellent communication and interpersonal skills. Excels in a fast-paced, results-oriented environment with the ability to adapt to change quickly. A teamwork attitude, willing to take on extra tasks and see them through. Acute attention to detail and problem-solving Technical skills are also necessary attributes for the role.