Senior Digital Marketing Specialist

• Develop and execute comprehensive digital marketing strategies across multiple channels, including SEO, SEM, content marketing, social media, email marketing, and paid media.
• Lead the creation and execution of paid search (PPC), display advertising, and social media ad campaigns (Facebook, LinkedIn, Instagram, etc.).
• Optimize the website for SEO, driving organic traffic and improving search rankings.
• Conduct in-depth analytics and reporting on digital marketing campaigns, providing actionable insights to stakeholders.
• Analyze web traffic and digital marketing campaign performance using tools like Google Analytics, SEMrush, and others.
• Collaborate with the creative team to develop engaging content that aligns with the company’s brand and goals.
• Develop and manage the content calendar for blog posts, social media updates, email campaigns, and other digital marketing assets.
• Implement email marketing campaigns, including lead nurturing, automation, segmentation, and A/B testing.
• Drive customer acquisition and retention through targeted and effective digital marketing campaigns.
• Conduct market research to stay ahead of industry trends and competitor strategies.
• Manage relationships with external agencies and vendors as needed.
• Monitor and optimize digital campaigns to maximize ROI and achieve key performance indicators (KPIs).
• Lead and mentor junior members of the marketing team, providing guidance and support.

Job Type: Full-time

Pay: ₹300,000.00 - ₹350,000.00 per year

Benefits:

• Cell phone reimbursement
• Leave encashment
• Paid time off

Work Location: In person

Expected Start Date: 21/03/2025