The company you will be working for, Select Brands, is focused on the umbrella of the brands model and is dedicated to building consumer brands across various categories with a digital-first approach. The niche markets being targeted include Home & Decor, Personal Care, Grocery Gourmet, DIY, and STEM toys. Through thorough and tech-driven research, the company is concentrating on less crowded and mid-sized markets for new brand planning. Your responsibilities will include analyzing category data and both direct and indirect competitors to identify gaps and opportunities for new launches. You will be gathering insights on new product categories, ingredients, formats, and other requisites through primary and secondary research and utilizing them to create product briefs. Additionally, you will be tasked with competition mapping on product portfolio and benchmarking where relevant, evaluating product samples, managing sample testing and feedback, finalizing product claims and features for the final launch, evaluating packaging options, relaying briefs to the packaging team, and finalizing packaging for new product launches. You will also be responsible for managing network timelines of all new developments and coordinating with relevant teams to launch products on targeted timelines, as well as leading and managing sourcing and design teams for improved product design and costing. Furthermore, you will analyze market research data for enhanced product insights and planning go-to-market strategies. The ideal candidate for this position should possess 5+ years of experience in New Product Development, preferably in a Direct-to-Consumer brand. You should be comfortable in an unstructured startup environment and be able to implement processes where necessary. Experience in product sourcing, design, and development is required, along with strong team collaboration and communication skills. An inclination to understand brand philosophy and develop product ideas to fill category gaps is also desired. This position is based in Indore, Madhya Pradesh, and requires working from the office.,
You will be joining a budding home decor startup that has rapidly become a leading player in the D2C space. Two years ago, a small team from Indore introduced game-changing self-watering planters to the market with the belief that home decor should be both aesthetically pleasing and hassle-free. The self-watering planters quickly gained popularity among customers who appreciated the convenience of watering their plants just once a week, making plant care effortless. With the continuous support from customers, the company has established a reputation for delivering high-quality products that seamlessly blend style and functionality. The company's mission is to revolutionize the home decor industry by offering innovative solutions that promise quick delivery of live plants, exquisite design, premium quality, and easy plant maintenance. By joining this dynamic team, you will be part of shaping a new era in home decor. Key Responsibilities: - Demonstrated expertise in handling all import shipping documents. - In-depth knowledge of the import process in India. - Liaising with foreign suppliers to arrange shipments. - Coordinating with freight forwarders, shipping lines, CHA, and transporters. - Monitoring shipping documents and communicating with relevant service providers. - Generating Ewaybill. - Tracking shortages, damages, and processing insurance claims. - Organizing and maintaining import documents for each shipment. - Ensuring compliance with shipment allocation based on global negotiations. - Providing operational support, preparing reports, and meeting deadlines. - Identifying risks of non-compliance with Customs regulations. - Proficiency in effective documentation and presentation skills. Qualifications: - Minimum of 5-6 years of experience in import operations and sourcing items from international markets. - Ability to independently manage end-to-end import operations efficiently. - Strong teamwork skills and the ability to collaborate effectively with colleagues.,
As a member of the fastest growing and leading D2C brand based in Indore, you will play a crucial role in managing multiple assignments to meet project deadlines effectively. Utilizing various research methods and tools, including market intelligence and data analytics platforms, you will define the product vision, objectives, value propositions, and roadmap based on customer needs and industry insights. Your responsibilities will include analyzing user behavior, engagement metrics, and data to inform strategic product decisions, as well as coordinating with manufacturing and supply chain teams to ensure timely production and delivery of products. Collaboration with marketing, sales, and sourcing teams will be essential for the timely delivery of product features. You will be expected to define problem space and determine product requirements and value propositions, manage SKUs for accurate product listings and inventory management, and analyze product performance metrics to evaluate success and identify areas for improvement. Key performance indicators for this role will include Product Performance Analysis, Manufacturing and Delivery Timeliness, Project Deadline Adherence, User Engagement Metrics, Competitive Analysis, and ROI. Desired skill sets for this position include Innovative Thinking, Attention to Detail, Communication Skills, Agile Experience, and a Hands-on Approach. A Bachelor's degree in business, marketing, or a related field, along with 2-3 years of experience in product management or a related role, preferably in the D2C industry, are required. Strong project management skills, excellent communication and interpersonal skills, analytical mindset, and detail-oriented focus on delivering high-quality products will be essential for success in this role.,
Role Overview: As a Photographer at Kyari, you will be responsible for capturing high-quality images of our home decor plants, stylish planters, pots, and garden utilities. Your role will involve working collaboratively with the creative team to ensure that the product images align with brand guidelines and marketing objectives. With a strong portfolio in product photography, attention to detail, and proficiency in editing and retouching, you will play a key role in creating engaging visual content for various marketing channels. Key Responsibilities: - Capture high-quality product images for e-commerce websites, social media, and advertising campaigns. - Maintain consistency in lighting, composition, and styling to uphold brand identity and visual standards. - Collaborate with the creative team to conceptualize and execute photo shoots in line with brand guidelines and marketing objectives. - Edit and retouch product images to enhance visual appeal, including color correction, cropping, and background removal. - Ensure edited images are optimized for different digital platforms and display resolutions while maintaining quality and consistency. - Assist in creating engaging visual content for marketing campaigns, social media posts, and promotional materials. - Brainstorm and develop creative concepts with the marketing team to resonate with the target audience and drive engagement. Qualifications Required: - 3-5 years of experience in product photography. - Proficiency in handling cameras. - Excellent knowledge of lighting techniques.,
As a Performance Marketing Manager at Kyari, you will contribute to revenue growth by creating and executing effective performance marketing strategies. Your role will involve managing campaigns across Meta and Google platforms, monitoring key performance indicators, and optimizing budgets. Additionally, you will lead a team, provide guidance, and communicate with stakeholders. Key Responsibilities: - Develop and implement performance marketing strategies and campaigns on Meta and Google platforms - Plan content creation aligned with revenue targets and budget allocations - Monitor and optimize key performance indicators (KPIs) such as sessions, CTR, conversion rate, CPC, ROAS, and budget management - Focus on revenue growth, optimize conversion rates, manage budgets, analyze campaign performance, and refine audience targeting - Provide leadership and guidance to the performance marketing team - Communicate effectively with stakeholders to align strategies and goals - Implement A/B testing strategies to improve ad creatives, landing pages, and campaign performance - Collaborate with creative teams to develop compelling ad copies, visuals, and landing page experiences - Manage budgets, bids, and campaign pacing for cost-efficiency and ROI maximization - Conduct keyword research, competitive analysis, and audience targeting for campaign optimization Required Qualifications: - 5 years of experience in performance marketing - Content planning skills - Analytical mindset - Basic understanding of marketing fundamentals - Understanding of branding principles - Minimum 3 years of D2C experience as a manager - Experience managing monthly spends of 70 lacs - 1 CR on META - Expertise in META and Google Ads - Strong leadership and team collaboration abilities - Proficiency in performance marketing platforms and analytics tools - Excellent analytical skills translating data into actionable insights - Creative mindset for developing innovative marketing campaigns Please note that the Key Performance Indicators for this role include ROAS, CPA, Conversion Rate, CTR, AOV, ROI by Channel, Website Traffic, and Revenue through Acquisition.,
You will be joining a fast-growing and leading Direct-to-Consumer (D2C) brand based in Indore, Kyari, specializing in home decor plants, planters, pots, and garden utilities. The company is passionate about green living and sustainable design, curating collections to inspire creativity, relaxation, and a connection with nature. **Key Responsibilities:** - Manage multiple assignments to meet project deadlines effectively. - Utilize various research methods and tools, including market intelligence and data analytics platforms. - Define the product vision, objectives, value propositions, and roadmap based on customer needs and industry insights. - Analyze user behavior, engagement metrics, and data to inform strategic product decisions. - Coordinate with manufacturing and supply chain teams to ensure timely production and delivery of products. - Collaborate with marketing, sales, and sourcing teams for timely delivery of product features. - Define problem space and determine product requirements and value propositions. - Manage SKUs, including creation, maintenance, and optimization, to ensure accurate product listings and inventory management. - Analyze product performance metrics, such as sales data, customer feedback, and market share, to evaluate product success and identify areas for improvement. **Key Performance Indicators (KPIs):** - Product Performance Analysis - Manufacturing and Delivery Timeliness - Project Deadline Adherence - User Engagement Metrics - Competitive Analysis - Return on Investment (ROI) **Desired Skill Sets:** - Innovative Thinking: Curiosity and creativity, balanced with data-driven product management. - Attention to Detail: Strong focus on quality in all aspects of product development. - Communication Skills: Excellent written and verbal communication for effective stakeholder engagement. - Agile Experience: Proven track record as a product owner in a fast-paced, agile software development environment. - Hands-on Approach: Willingness to be involved in all aspects, from sketching prototypes to testing for quality assurance. **Qualifications Required:** - Bachelor's degree in business, marketing, or a related field. - 2-3 years of experience in product management or a related role, preferably in the D2C industry. - Strong project management skills and the ability to manage multiple tasks and deadlines. - Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams. - Analytical mindset with the ability to analyze data and market trends to make informed decisions. - Detail-oriented with a focus on delivering high-quality products that meet customer needs.,