Head New Product Development

The company you will be working for, Select Brands, is focused on the umbrella of the brands model and is dedicated to building consumer brands across various categories with a digital-first approach. The niche markets being targeted include Home & Decor, Personal Care, Grocery Gourmet, DIY, and STEM toys. Through thorough and tech-driven research, the company is concentrating on less crowded and mid-sized markets for new brand planning. Your responsibilities will include analyzing category data and both direct and indirect competitors to identify gaps and opportunities for new launches. You will be gathering insights on new product categories, ingredients, formats, and other requisites through primary and secondary research and utilizing them to create product briefs. Additionally, you will be tasked with competition mapping on product portfolio and benchmarking where relevant, evaluating product samples, managing sample testing and feedback, finalizing product claims and features for the final launch, evaluating packaging options, relaying briefs to the packaging team, and finalizing packaging for new product launches. You will also be responsible for managing network timelines of all new developments and coordinating with relevant teams to launch products on targeted timelines, as well as leading and managing sourcing and design teams for improved product design and costing. Furthermore, you will analyze market research data for enhanced product insights and planning go-to-market strategies. The ideal candidate for this position should possess 5+ years of experience in New Product Development, preferably in a Direct-to-Consumer brand. You should be comfortable in an unstructured startup environment and be able to implement processes where necessary. Experience in product sourcing, design, and development is required, along with strong team collaboration and communication skills. An inclination to understand brand philosophy and develop product ideas to fill category gaps is also desired. This position is based in Indore, Madhya Pradesh, and requires working from the office.,