New Product Development (NPD) Head
Company
: GoDesi Mandi (FMCG - Indian Sweets & Snacks)
Location:
Bengaluru
1. New Product Development & In ation Strategy
- Develop & Execute NPD Roadmap: Create and manage a robust product roadmap aligned with business strategy, ket trends, and growth targets. Balance short-term launches (seasonal, tactical) with long-term in ation (platform development, category expansion).
- Identify ket Opportunities: Conduct ket research, consumer trend analysis, and competitive intelligence to identify unmet consumer needs and growth opportunities in traditional sweets, healthy snacks, functional foods, and adjacent categories.
- Concept Development: Lead ideation workshops, evaluate new product concepts, and prioritize NPD projects based on strategic fit, commercial potential, technical feasibility, and risk assessment.
2. Product Formulation & Technical Development
- Formulation & Recipe Development: Lead or oversee development of product formulations, recipes, and process specifications that meet consumer taste/texture expectations, cost targets, and regulatory requirements. Work with food technologists and R&D specialists.
- Process Optimization: Identify optimal manufacturing processes, ingredient combinations, and processing parameters that ensure product consistency, quality, shelf stability, and manufacturability at scale.
- Cost Management: Develop products within target cost parameters; identify cost-reduction opportunities through ingredient sourcing, process efficiency, and packaging optimization; achieve 15-20% cost reduction targets where applicable.
- Quality & Compliance: Ensure all products meet FSSAI/food safety standards, HACCP protocols, GMP requirements, and internal quality standards. Obtain required certifications (FSSC 2 , organic, etc.).
3.Testing, Validation & Consumer Insight
- Sensory & Consumer Testing: Lead consumer tests, focus groups, taste panels, and quantitative surveys to vali product concepts and inform product improvements. Ensure product resonates with target consumers.
- Shelf-Life & Stability Testing: Oversee accelerated shelf-life studies, microbial testing, and quality checks to ensure products maintain quality throughout the intended shelf life.
- Nutritional Validation: For functional/health-positioned products, ensure nutritional claims are substantiated, vali by third parties, and compliant with regulations (FSSAI, NIN guidelines).
-
- 4.Packaging & Go-to- ket Development
- Packaging Strategy: Define packaging requirements (material, size, design, messaging) that support product positioning, protect product quality, and align with consumer expectations and regulatory requirements.
- Launch Readiness: Develop comprehensive go-to- ket plans including launch timeline, channel strategy, trade support, consumer keting, and sales enablement. Coordinate with internal teams on launch execution.
- Product Documentation: Maintain comprehensive product documentation (formulations, process specs, SOP, allergen larations, nutritional facts) for regulatory, quality, and training purposes.
-
- 5. Team Leadership & Capability Building
- Lead NPD Team: Manage and mentor a team of food technologists, product developers, and support staff. Set clear objectives, provide coaching, and foster a culture of in ation and continuous improvement.
- Capability Development: Identify knowledge gaps; drive training and skill development in food science, process technology, consumer research, and product in ation.
Requirments:
- Mandatory: Bachelors degree in Food Science, Food Technology, Chemical Engineering, or related discipline
- Preferred: Masters degree in Food Technology, Dairy Technology, or Food Business Management
- Minimum 8-10 years of experience in NPD/R&D/Product Development in FMCG food industry
- Minimum 5+ years in a leadership/management role overseeing NPD teams and projects
- Successfully launched 8+ consumer food products from concept to ket
- Managed P&L for NPD products; achieved gin and growth targets
- Experience with product scaling from pilot to full manufacturing scale
- Experience navigating food safety, regulatory compliance, and FSSAI approvals
