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Performance Marketing Manager - Paid Media (Meta / Google / LinkedIn)

Performance Marketing Manager - Paid Media (Meta / Google / LinkedIn)

Aalzatech Software Solution

2 - 6 years

|

3 - 8 Lacs

mumbai thane dombivli

Posted:12 hours ago| Platform:

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Skills Required

lead gen roas google ads meta ads performance marketing cro ppc linkedin ads landing page optimization tag manager ga4 conversion api cpl

Work Mode

Work from Office

Job Type

Full Time

Job Description

We need a performance marketer whos hands-on with ad platforms and obsessed with lead quality. Youll run paid media, set up reliable tracking, optimise for high-quality leads and work closely with Sales to improve MQL to SQL conversion.

Role & responsibilities

Plan, set up and manage paid acquisition across Meta (FB/IG), Google (Search, Display), LinkedIn and programmatic channels.
Own campaign P&L: budgeting, bid strategies, creative briefs, audience testing, and scaling.
Track & attribute leads properly: GA4, Conversion API / Server-side, GTM, UTM strategy. Ensure accurate lead forwarding to Sales.
Optimize campaigns for HQLs (not just volume): build & measure lead scoring / quality signals, run experiments to improve MQLSQL conversion.
Create dashboarding & weekly performance reports (CPL, CAC, ROAS, LTV estimates).
Coordinate with creative & landing page teams for A/B tests and CRO.
Maintain ad account hygiene, document SOPs and implement automation where possible.
Work with Sales to implement feedback loops and Nurture flows to increase lead-to-deal conversion.

Must-have (non-negotiable)

2+ years hands-on experience running PPC lead-gen for B2B or service businesses.
Verifiable campaign case study (attach 1-page) with CPL / ROAS / volume numbers.
Hands-on with GA4, Google Tag Manager and Conversions API (or experience implementing server-side tracking).
Comfortable managing monthly ad budgets (example: 1L+ per month).
Based in Mumbai or able to join office within 15 days.

Good to have

Experience with landing page builders, CRO tools and basic HTML.
Familiarity with marketing automation (HubSpot/ActiveCampaign) and integrating ad leads into CRM.
Experience with data visualization (Looker Studio / Data Studio).

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