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4.0 - 6.0 years
0 Lacs
Bengaluru / Bangalore, Karnataka, India
On-site
About Us Exotel is reimagining the future of customer engagement with the power of AI. With 20B+ annual conversations and 7000+ global clients - including industry leaders like HDFC Bank, Flipkart, Delhivery, Vedantu, Practo, etc - we're transforming how businesses connect with their customers across BFSI, E-commerce, Logistics, Consumer Services, Healthcare and many more industries. In a world where expectations are sky-high, we help companies boost revenue, cut costs, and deliver unforgettable customer experiences. How With AI-powered co-pilots that supercharge agents, automate the boring stuff, and offer smart self-serve options across all communication channels. We don't just build tech - we build partnerships. At Exotel, we collaborate closely with our clients to unlock the full potential of AI-led conversations. Join us in shaping the future of communication. Let's empower every conversation - #likeafriend. To know more about us, About the Role Exotel is seeking a performance-driven Digital Marketing Specialist to accelerate our B2B SaaS growth engine. You'll own demand generation initiatives across the funnel, from top-of-funnel awareness to pipeline acceleration and customer expansion. This role requires deep expertise in modern search optimisation, including AEO/GEO, sophisticated email marketing automation, and enterprise ABM strategies. Experience: 4-5 years B2B SaaS Marketing What You'll Do Demand Generation & Pipeline Acceleration: Drive qualified pipeline through integrated digital campaigns targeting mid-market and enterprise accounts. Own MQL/SQL conversion optimisation and work closely with SDR teams to maximise opportunity creation rates. Advanced Search & Content Strategy Execute comprehensive SEO/SEM strategies while pioneering Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) initiatives. Optimise for AI-powered search experiences and voice queries to capture intent at every buyer journey stage. Traffic Acquisition & Content Distribution Take ownership of the traffic funnel and develop and execute strategies to drive traffic in the right direction via backlinks, guest blogging, and other content distribution channels. Performance Analytics & Growth Optimisation Own marketing attribution modelling, funnel analysis, and ROI measurement. Implement advanced tracking, conduct multivariate testing, and optimise campaign performance across all digital touchpoints. Technical SEO: The ideal candidate must have strong hands-on experience with technical SEO, including schema markup implementation, structured data, crawlability, site speed optimisation (Core Web Vitals), and technical audits. They should be proficient in tools like Google Search Console, SEMrush, Screaming Frog, and have a deep understanding of mobile SEO, site architecture, and optimisation for AI-driven and voice search experiences. Requirements B2B SaaS Marketing Experience 4-5 years in high-velocity B2B SaaS environments with a proven track record of driving ARR growth through digital channels. Experience with PLG or sales-assisted models preferred. Technical Marketing Stack Proficiency: Advanced knowledge of marketing Techstack (WordPress, Salesforce, Pardot, SEMRush, etc). Hands-on experience with SEO tools, email deliverability management, and conversion rate optimisation. Modern Search Optimisation Expertise Deep understanding of technical SEO, schema markup implementation, and emerging AEO/GEO strategies. Experience optimising for generative AI search engines and conversational queries. Data-Driven Growth Mindset Strong analytical capabilities with experience in cohort analysis, LTV/CAC optimisation, and multi-touch attribution. Proficiency in Google Analytics, Tag Manager, and marketing mix modelling. Enterprise Sales Alignment: Understanding complex B2B sales cycles, buying committees, and enterprise procurement processes. Experience supporting field sales teams and channel partner programs. Nice to Have Experience in CCaas, CPaaS, UCaaS, or communications technology verticals Programmatic advertising and LinkedIn Sales Navigator expertise Marketing operations and RevOps collaboration experience Previous scaling experience in 50-500 employee SaaS companies Success Metrics Pipeline generation and velocity improvement Cost per acquisition (CPA) and customer acquisition cost (CAC) optimisation Marketing-sourced revenue and pipeline attribution Traffic-to-MQL-to-opportunity conversion rates Organic traffic growth and search visibility expansion
Posted 2 days ago
2.0 - 6.0 years
3 - 8 Lacs
Hyderabad
Remote
Hiring: Performance Marketing Manager AOB India Location: Pan India Work Mode: Hybrid / On-site / Off-site (as per management decision) Recruitment: Open PAN India Salary: 30,000 70,000 per month Languages: Fluency in English & Hindi is mandatory About AOB India AOB India is a leading sales and marketing outsourcing company, delivering results through data-driven digital performance strategies. We're hiring a skilled Performance Marketing Manager who thrives on data, digital ads, and ROI-focused marketing. Key Responsibilities Plan, launch, and optimize paid marketing campaigns (Google, Facebook, LinkedIn, etc.) • Manage campaign budgets and drive maximum ROI • Track and analyze campaign performance using Google Analytics and other tools • Conduct A/B testing to improve conversions and user experience • Collaborate with sales, creative, and tech teams to align marketing goals • Stay updated on digital trends and competitor strategies Requirements Minimum 2 years of hands-on experience in performance marketing • Expertise in Google Ads , Meta Ads (Facebook/Instagram) , and LinkedIn Ads • Proficiency with Google Analytics , Tag Manager , and other tracking tools • Must be fluent in English and Hindi (spoken & written) • Strong analytical mindset with a focus on reporting and optimization • Bachelors degree in Marketing, Business, or a relevant field What We Offer Competitive Salary: 30,000 70,000 (based on experience) • Flexible hybrid/remote work options (as per role and management) • Collaborative Pan-India marketing environment • Clear growth paths in a performance-focused culture Apply Now Email: badri@qlead.ai WhatsApp: 9390519664 Contact: Badri – Recruitment Manager, AOB India Let me know if you'd like a short post caption for WhatsApp groups or job boards! Role & responsibilities Preferred candidate profile Preferred Candidate Profile: Minimum 2 years of hands-on experience in performance/digital marketing Proven track record of managing ROI-driven campaigns across Google, Facebook, and LinkedIn Ads Strong analytical skills with proficiency in Google Analytics , Tag Manager , and other reporting tools Comfortable with A/B testing, performance tracking, and campaign optimization Bachelor's degree in Marketing, Business, or a related field Excellent communication skills in English and Hindi (verbal and written) Ability to work in a fast-paced, result-oriented environment Open to hybrid/on-site work setups (flexible as per company requirement) Candidates from PAN India willing to relocate or travel occasionally to Hyderabad preferred
Posted 2 weeks ago
4 - 6 years
4 - 7 Lacs
Vijayawada, Mangalagiri
Work from Office
Job Title: SEO & SEM Specialist B2B Digital Marketing (US Market) Location: Mangalagiri Experience Required: 4-6 Years Job Type: Full-Time Industry: B2B / Digital Marketing / Industrial Products Functional Area: Digital Marketing / Paid Media / Performance Marketing Position Summary We are looking for a performance-driven SEO & SEM Specialist with at least 4 years of proven experience in a highly competitive digital marketing environment. This role is ideal for professionals with a strong foundation in both organic and paid search marketing specifically geared toward increasing visibility for B2B commercial products in the US market. Key Responsibilities Conduct strategic keyword research focused on high-intent B2B queries and product-driven search behavior in the US market. Plan and execute comprehensive SEO strategies including technical SEO audits, on-page optimization, schema implementation, and off-page link-building campaigns. Manage and optimize Google Ads and Bing Ads campaigns with a strong focus on ROI, CPL, and lead quality. Continuously improve and test landing pages to enhance relevance, reduce bounce rates, and improve conversion rates via structured A/B testing. Drive targeted traffic to product detail pages and lead generation funnels, optimizing for key business metrics. Analyze performance data using Google Analytics, Search Console, Tag Manager, and tools like SEMrush, Ahrefs, and Hotjar to inform decision-making. Collaborate with content, design, and product marketing teams to align messaging, funnel strategy, and performance goals. Ideal Candidate Profile 4+ years of hands-on experience in SEO and SEM within a B2B-focused digital marketing team, preferably with exposure to the US market. Expertise in scaling paid search campaigns and improving organic visibility for commercial/industrial products. Proficiency in platforms and tools such as Google Ads, Bing Ads, GA4, GTM, SEMrush, Ahrefs, and A/B testing tools like Google Optimize or VWO. Strong analytical skills and a performance-oriented mindset. Google Ads and Analytics certifications are an added advantage. What We Offer Opportunity to lead SEO & SEM initiatives for high-impact B2B campaigns targeting the US market. A collaborative and data-driven work culture. Competitive compensation and career growth aligned with performance. Exposure to international digital marketing strategies and enterprise buyer journeys. How to Apply: Please share your updated resume and a brief portfolio of SEO/SEM campaigns to himaja@j1c.in Company Website: www.ivisecurity.com
Posted 1 month ago
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