Job
Description
In this role at PhonePe, you will be a part of the Performance Marketing Team responsible for acquiring new customers while meeting Business KPIs for PhonePe - Indus App Store. Your main responsibilities will include: - Owning the entire acquisition strategy and marketing activities, which involves driving performance marketing activities through various channels like Google Adwords, Facebook Manager, Preburn Partnerships, and Networks. - Collaborating closely with the business, product functions to understand the business problem and translate them into the right problem statement. - Working with analytics, marketing product, design, compliance & finance functions to ensure end-to-end planning, reporting, management & execution. - Generating new insights with the analytical team and working on holistic research to identify new problems, suggesting realistic solutions with ROI and impact analysis. - Having strong communication and negotiation skills for vendor selection, management & pricing decisions. - Applying the right analytical approach for problem-solving and driving data-driven decision making. - Being an integral part of the pod strategy and going beyond being a marketing counterpart. Qualifications required for this role are: - Engineering or MBA graduate from Tier 1 college. - 2 to 3 years of experience in performance marketing or any analytical roles. - Strong problem-solving & analytical skills. - Penchant for business & curiosity to understand how the product works. - Understanding of attribution mechanism, event tracking, product integrations & optimization frameworks. - Basic understanding of data structure, storage and flow across engineering systems. - Understanding of performance marketing principles, A-B frameworks & time series analysis. - Experience in running Google Ads, Facebook Ads Manager, IOS search Ads is preferred. - Experience in using third party attribution tools such as Appsflyer/Singular/Adjust is preferred. - Experience in Affiliate Marketing & ad fraud prevention is a plus. PhonePe provides a range of benefits for Full-Time Employees including: - Insurance Benefits: Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance. - Wellness Program: Employee Assistance Program, Onsite Medical Center, Emergency Support System. - Parental Support: Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program. - Mobility Benefits: Relocation benefits, Transfer Support Policy, Travel Policy. - Retirement Benefits: Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment. - Other Benefits: Higher Education Assistance, Car Lease, Salary Advance Policy. Working at PhonePe offers a rewarding experience with great people, a creative work environment, and the opportunity to take on roles beyond a defined job description.,
