Paid Media Analyst

Plintron

We are a technology company operating in the telecommunications industry for the last 17 years. Using our award-winning digital communication platform, we have launched over 175 MVNO customers across 31 countries spanning 6 continents. http://www.plintron.com/.

world’s largest end-to-end multi-country Mobile Virtual Network Enabler & Aggregator (MVNE/A).

Bei

Having seamlessly activated over 170 Million mobile subscribers around the globe, our state-of-the-art platform, Plintron has won multiple global industry awards including the Asian Telecom Awards for 2022, 23, 24, 25 years and the MVNO Awards, MVNO World Congress in 2022, 2023, 2024, 2025 

For more insights, you could watch the videos linked below or please feel free to reach out to the undersigned.

https://www.youtube.com/watch?v=9yg80cIlYUc

Role Description

Own end-to-end campaign setup

Daily optimization & pacing:

Funnel & remarketing:

Tracking & attribution:

Troubleshoot discrepancies

Testing program:

Reporting & insights:

Creative collaboration:

LP & UX coordination:

Promo/calendar planning:

Audience & 1P data:

Governance & compliance:

Forecasting & budgeting:

Knowledge sharing:

Skill Sets

3 to 5 years of experience in D2C business in the following areas:

Core channels (build → launch → optimize)

• Google Ads:

  Search, Shopping/PMax (GMC, feed rules), YouTube; query mining, negatives, SKAG/STAG pragmatism, Smart Bidding (tROAS/tCPA), scripts basics.

• Meta Ads:

  ABO/CBO, Advantage+ where useful, CAPI, broad vs stacked interests, creative iteration cadences.

• TikTok Ads:

  Spark Ads/UGC pipelines, hook/first-3-seconds testing, interest/behavior targeting, frequency & fatigue control.

• Basic knowledge of Programmatic/Display/DV360

Measurement & tracking

• GA4:

  Event schema, purchase/revenue validation, channel grouping sanity, dedupe rules.

• GTM:

  Tags, triggers, variables; enhanced conversions; basic debugging (Tag Assistant, network tab).

• Attribution:

  Last-click vs data-driven, MTA orientation, incrementality/holdouts; avoid double-counting.

Testing & optimization

• Structured

  test backlog

  (bids, audiences, creatives, LPs), clear hypotheses and stop/go rules.
• Creative testing frameworks (thumbnail/hook/CTA), cadence for new assets, fatigue detection.
• Query sculpting, budget re-allocation, dayparting, device/geo bid mods where justified.

Reporting & insighting

• Looker Studio

  dashboards (blended platform + GA4), variance analysis, anomaly detection.
• Turn insight → action: prioritized weekly recommendations with projected impact and follow-ups.
• Excel/Sheets: pivots, INDEX-MATCH/XLOOKUP, basic regression/forecasting; comfort with CSV wrangling.

Audience & data

• First-party data use (CRM lists, pixel/CAPI mapping), LALs, value-based bidding readiness.
• Funnel design: TOFU prospecting → MOFU consideration → BOFU DPA; frequency caps & overlap control.

Ops & collaboration

• Write tight

  creative briefs

  (angle, promise, proof, CTA), collaborate with design/dev for LP speed & UX.
• Budget pacing, month-end true-up, naming conventions, UTM discipline, changelog hygiene.

Good-to-have (3–5 yr edge)

• Basic

  SQL

  ;

  AppsFlyer

  /MMP familiarity for app flows;

  SA360

  /Ads Scripts automation; MMM awareness.
• YouTube creative principles, short-form storytelling, and brand-lift/incrementality basics.