Paid Media Analyst

Greetings from Plintron, Chennai.

We are a technology company operating in the telecommunications industry for the last 15 years. Using our award-winning digital communication platform, we have launched over 140 customers across 30 countries spanning 6 continents.

We have earned ourselves a leadership position in the Cloud Communications industry as the world’s largest end-to-end multi-country Mobile Virtual Network Enabler & Aggregator (MVNE/A).

Being part of a billion-dollar group, we use industry-standard practices like agile methodologies, DevSecops framework & CI/CD and have also been certified in ISO / ISMS 27001 & ISO 9001 and PCI-DSS while being a member of organisations like NASSCOM and BRICS Chamber of Commerce & Industry.

Having seamlessly activated over 165 Million mobile subscribers around the globe, our state-of-the-art platform, Plintron has won multiple global industry awards including the Asian Telecom Awards for successive years and the MVNE/A of the Year award at the MVNO Awards, MVNO World Congress in both 2022 and 2023. Fastest Growing IoT Company to Watch Globally – 2021, and has been recognised as among Top 20 Telecom Tech Companies by TelecomTech Outlook Magazine.

For more insights, you could watch the videos linked below or please feel free to reach out to the undersigned.

https://www.youtube.com/watch?v=wbscaS_h9uk

https://www.youtube.com/watch?v=9yg80cIlYUc

As a part of our expansion program, we are looking for a Paid Media Analyst-Contract basis.

Own end-to-end campaign setup

Daily optimization & pacing:

Funnel & remarketing:

Tracking & attribution:

Troubleshoot discrepancies

Testing program:

Reporting & insights:

Creative collaboration:

LP & UX coordination:

Promo/calendar planning:

Skills:

3 to 5 years of experience in D2C business in the following areas:

Core channels (build → launch → optimize)

• Google Ads:

  Search, Shopping/PMax (GMC, feed rules), YouTube; query mining, negatives, SKAG/STAG pragmatism, Smart Bidding (tROAS/tCPA), scripts basics.

• Meta Ads:

  ABO/CBO, Advantage+ where useful, CAPI, broad vs stacked interests, creative iteration cadences.

• TikTok Ads:

  Spark Ads/UGC pipelines, hook/first-3-seconds testing, interest/behavior targeting, frequency & fatigue control.

• Basic knowledge of Programmatic/Display/DV360

Measurement & tracking

• GA4:

  Event schema, purchase/revenue validation, channel grouping sanity, dedupe rules.

• GTM:

  Tags, triggers, variables; enhanced conversions; basic debugging (Tag Assistant, network tab).

• Attribution:

  Last-click vs data-driven, MTA orientation, incrementality/holdouts; avoid double-counting.

Testing & optimization

• Structured

  test backlog

  (bids, audiences, creatives, LPs), clear hypotheses and stop/go rules.
• Creative testing frameworks (thumbnail/hook/CTA), cadence for new assets, fatigue detection.
• Query sculpting, budget re-allocation, dayparting, device/geo bid mods where justified.

Reporting & insighting

• Looker Studio

  dashboards (blended platform + GA4), variance analysis, anomaly detection.
• Turn insight → action: prioritized weekly recommendations with projected impact and follow-ups.
• Excel/Sheets: pivots, INDEX-MATCH/XLOOKUP, basic regression/forecasting; comfort with CSV wrangling.

Audience & data

• First-party data use (CRM lists, pixel/CAPI mapping), LALs, value-based bidding readiness.
• Funnel design: TOFU prospecting → MOFU consideration → BOFU DPA; frequency caps & overlap control.

Ops & collaboration

• Write tight

  creative briefs

  (angle, promise, proof, CTA), collaborate with design/dev for LP speed & UX.
• Budget pacing, month-end true-up, naming conventions, UTM discipline, changelog hygiene.

Good-to-have (3–5 yr edge)

• Basic

  SQL

  ;

  AppsFlyer

  /MMP familiarity for app flows;

  SA360

  /Ads Scripts automation; MMM awareness.
• YouTube creative principles, short-form storytelling, and brand-lift/incrementality basics.

Interested candidates can mail us your updated resume to

monisha.gs@plintron.com.

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