Paid Media Analyst

Hello Folks,

Paid Media Analyst

Experience: 2-4 Years

Location: Ahmedabad

Role: Paid Media Analyst

Job Roles and Responsibilities:

• Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta Ads, LinkedIn, and other relevant platforms
• Manage campaign budgets, track KPIs, and deliver performance reports with actionable insights
• Conduct A/B testing on creatives, targeting, and bidding strategies to improve campaign effectiveness
• Conduct a deep-dive analysis of campaign data to identify optimization opportunities in targeting, bidding, creatives, and messaging
• Track and measure KPIs (CPA, CPL, ROAS, CTR, Conversion Rate) to ensure business objectives are met
• Collaborate with creative and content teams to develop compelling ad copies and creatives
• Analyze performance data to identify trends, opportunities, and areas for improvement
• Stay updated with platform changes, new ad formats, and digital marketing best practices
• Monitor competitor activities and benchmark campaign performance
• Work closely with the sales/lead generation team to ensure alignment with business objectives

Technical Skill:

• 3–4 years of proven experience in performance marketing/digital advertising
• Strong knowledge of Google Ads, Meta Ads Manager, LinkedIn Ads, and other paid channels
• Experience with analytics tools (Google Analytics, GA4, Tag Manager, Data Studio)
• Advanced Excel/Google Sheets skills
• Hands-on experience with conversion tracking, pixel setup, and campaign attribution
• Strong analytical, problem-solving, and data interpretation skills
• Excellent communication and stakeholder management abilities
• Certification in Google Ads / Meta Blueprint is a plus

Thanks and Regards

Payal

Contact - jobs@magnetoitsolutions.com