Job
Description
As a candidate for the role, your primary responsibility will be defining and executing online marketing campaigns across various channels like Search, Social, Display, Native, and more. You will be tasked with building, analyzing, and continuously enhancing campaign performance through activities such as optimizing account/campaign structure, bid & budget optimization, and regular ad & landing page testing. Utilizing a data-driven approach, you will run marketing experiments, implement attribution models, and establish KPIs/reporting systems to facilitate marketing decisions. It will be imperative for you to measure and report on all paid marketing campaign performances, assessing them against predefined goals such as ROI and KPIs. Additionally, you will be required to develop robust A/B and multivariate testing programs to optimize ad copy and landing page performance while exploring new channels and platform features to reduce the cost of customer acquisition. Staying updated on current trends and best practices in digital marketing, including new channels, targeting strategies, features, and methods of analysis, will also be part of your responsibilities. The ideal candidate for this position should hold a Bachelor's or Master's degree in marketing or a related field, along with at least 3 years of hands-on experience in managing campaigns on platforms such as Google, Bing, Facebook, and Instagram. Demonstrable experience in designing and implementing successful digital marketing campaigns is essential. Critical thinking, analytical skills, technical proficiency, curiosity, persistence, and structured problem-solving abilities are highly valued. Strong proficiency in Excel, excellent communication skills (both written and verbal), and the capability to leverage data for developing and optimizing marketing programs are prerequisites. The role demands an ability to thrive in a fast-paced, startup-like environment, being detail-oriented, organized, and comfortable collaborating with cross-functional teams and management. In terms of qualifications, the candidate should be educated to degree level or equivalent, possess intermediate Microsoft Excel knowledge, and have previous experience in a similar role either in an agency or client-side setting. Being smart, motivated, results-driven, analytical, well-organized, and having excellent copywriting skills are crucial traits. Multitasking, teamwork, task prioritization in a fast-paced environment, and adaptability to interruptions are also expected. The candidate should be a confident and clear communicator with the ability to build strong working relationships internally and externally. Excellent networking skills, creative and strategic thinking, and the capacity to identify opportunities and challenge the status quo are highly valued. While training experience is beneficial, it is not mandatory. A minimum of 4 years of marketing experience, including 2+ years of paid media experience, is required for this role. Technical and professional skills such as attention to detail, inquisitiveness, ability to handle pressure, effective organizational abilities, teamwork, interpersonal and communication skills, strong research abilities, and analytical skills are essential for success in this position.,
