17 Multivariate Testing Jobs

As an Adobe Campaign & Journey Orchestration Specialist with 4-12 years of experience, you will play a crucial role in implementing and optimizing customer journeys using Adobe Journey Optimizer and Adobe Campaign. Your primary responsibility will be to ensure the delivery of personalized, timely, and effective communications across email, push, and SMS channels. Your key responsibilities will include building and maintaining orchestrated journeys, implementing logic for real-time and scheduled delivery, managing and optimizing delivery across various channels, supporting A/B testing and multivariate testing for personalized offers, collaborating with analytics and creative teams, monitoring delivery logs and performance metrics, and continuously improving orchestration logic based on data insights and campaign results. To excel in this role, you should have 3-7+ years of proven experience with Adobe Journey Optimizer and Adobe Campaign (Standard or Classic), a strong understanding of customer journey mapping, segmentation, and personalization strategies, experience with A/B testing frameworks and campaign proofing, familiarity with delivery monitoring tools and KPI tracking, excellent problem-solving skills, attention to detail, and strong communication and collaboration abilities.,

As the VP, Analytics Scalable Marketing Measurement at Synchrony, you will play a crucial role in developing and implementing a comprehensive analytics roadmap for scalable measurement tools. Your responsibilities will include designing and leading the development of measurement techniques and tools, collaborating cross-functionally with various teams, driving adoption through insights and tool enhancements, and being hands-on in data and analytics. Additionally, you will provide mentorship to team members, lead internal initiatives, and perform other duties as assigned. To excel in this role, you should have a degree in Statistics, Mathematics, Economics, Engineering, or a related quantitative field with at least 10 years of relevant analytics/data science experience. You should possess strong expertise in SQL/SAS, BI tools such as Power BI and Tableau, marketing analytics, statistical methods, A/B testing, and multivariate testing. Your proficiency in MS-Excel and MS-PowerPoint, along with superior data analysis and stakeholder management skills, will be essential for success. Desired characteristics include superior thought leadership, storytelling abilities, an innovative mindset, experience with Python and R in a cloud environment like AWS, and modeling/forecasting skills. The role offers enhanced flexibility and choice, with work timings between 06:00 AM and 11:30 AM Eastern Time, anchored to US Eastern hours. The position is remote, providing the option to work from home. If you are an internal applicant, ensure you meet the eligibility criteria, inform your manager and HRM before applying, update your professional profile, and confirm there are no corrective action plans in place. This role is specifically for L10+ employees who have completed 18 months in the organization and 12 months in their current role and level. Overall, as the VP, Analytics Scalable Marketing Measurement, you will be instrumental in driving the development and adoption of centralized measurement capabilities to enable data-driven decision-making and campaign optimization at Synchrony.,

You should have 12+ years of experience in digital marketing technologies with a minimum of 4-5 years specifically in Optimizely web experimentation. Your expertise should include designing and setting up A/B tests, multivariate tests, and personalization campaigns using Optimizely Web and Feature Experimentation. Collaborating with product managers, UX designers, and developers to define hypotheses, KPIs, and success metrics for experiments is essential. Monitoring test performance, conducting analyses, and sharing insights with stakeholders are key responsibilities. Additionally, accuracy in experiment implementation through QA and debugging is crucial. You will work closely with developers to ensure the integration of tracking requirements and data layers as needed. Documenting learnings, contributing to the experimentation knowledge base, and staying updated with experimentation best practices and new Optimizely capabilities are part of the role. Proficiency in A/B testing, statistical analysis, interpreting test results, and using web analytics tools like Google Analytics or Adobe Analytics is required. Strong knowledge of HTML, CSS, and JavaScript debugging is preferred. In the realm of Google Analytics Reports, you will develop and maintain custom reports, dashboards, and automated insights for stakeholders. Conducting in-depth analyses to identify user behavior trends, funnel drop-offs, and conversion optimizations is crucial. Expertise in GA4 properties, events, custom dimensions, BigQuery exports, and GA4 Explore is necessary. You will also be responsible for presenting clear, actionable findings and recommendations to senior leadership and should have experience in writing SQL queries in BigQuery. General skills required include excellent analytical, communication, problem-solving, and presentation abilities. Knowledge in Tag management systems like Tealium Tag Manager will be beneficial for this role.,

As a Conversion Rate Optimizer (CRO) at Accenture S&C GN Song, you will play a crucial role in enhancing the user journey across digital assets, boosting conversion rates, and maximizing the return on investment from digital channels. You will be part of a dynamic team that focuses on Conversion Rate Optimization strategy and practices to drive business transformation. Your primary responsibility will be to lead the development and implementation of data-driven experiments, A/B tests, multivariate tests, and personalization tactics across websites, landing pages, and sales funnels. Collaborating with performance marketing, UX/UI design, product, and development teams, you will strive to achieve better business outcomes through improved digital experiences. Key Responsibilities: - Develop and execute a comprehensive CRO strategy aligned with digital growth key performance indicators (KPIs). - Identify and address conversion roadblocks using both qualitative and quantitative insights. - Design and implement A/B, multivariate, and split tests across various digital platforms. - Prioritize hypotheses based on frameworks like ICE or PIE (Impact, Confidence, Ease) to focus on high-impact tests. Additionally, you will be involved in: - Analyzing user behavior using analytics tools such as Google Analytics, Mixpanel, and behavior analytics tools like Hotjar and Crazy Egg. - Leveraging data from session replays, heatmaps, click maps, and scroll maps to pinpoint UX issues and improve user journeys. - Planning and executing A/B and multivariate tests using tools like Google Optimize, Optimizely, or VWO. - Building dashboards and reports to monitor and track conversion metrics and translating data insights into actionable recommendations. - Collaborating with various teams including SEO, paid media, design, content, product, and engineering to align goals and integrate CRO activities effectively. Qualifications: - MBA preferably in Marketing, Media, or Digital Marketing. - 10-12 years of total experience with a focus on Paid media, conversion rate, and ROAS. - Proficiency in analytics, A/B testing, and conversion funnels. - Hands-on experience with CRO tools such as Google Optimize, Optimizely, VWO, Hotjar, and Crazy Egg. - Strong analytical skills with the ability to translate insights into actionable strategies. - Understanding of HTML/CSS, UX/UI principles, customer psychology, and behavior-driven design. - Experience with personalization platforms and CMS/eCommerce platforms. - Certification in CRO, UX, or Google Analytics. Join us at Accenture S&C GN Song and embark on a rewarding career where you can work on transformative projects, collaborate with industry experts, and contribute to shaping innovative solutions. Take advantage of personalized training modules to enhance your skills, industry knowledge, and consulting capabilities while fostering a culture committed to equality and boundaryless collaboration.,

As a SEM Specialist at our company, you will be responsible for managing and optimizing PPC campaigns across major search engines such as Google, Yahoo, and Bing. Your primary focus will be on performance marketing, conversion optimization, and online customer acquisition. Your key responsibilities will include developing, executing, and optimizing PPC campaigns, managing budgets, analyzing performance data, and providing insights to enhance ROI. You will use advanced website analytics tools like Google Analytics, NetInsight, Omniture, and WebTrends to measure and improve performance marketing strategies. Additionally, you will leverage bid management tools such as Click Equations, Marin, Kenshoo, and Search Ignite to optimize bids and maximize campaign effectiveness. A/B and multivariate testing will be conducted to enhance conversion rates and campaign performance, in collaboration with web developers to align SEM strategies with site architecture and design. The ideal candidate for this role should have at least 1 year of experience in SEO/SEM, preferably within the Media & Entertainment industry. Experience with bid management tools would be advantageous. You should be a team player capable of managing multiple stakeholders, goal-driven, and adept at working in fast-paced environments. Strong analytical skills and comfort with numerical data are essential for success in this role. In return, you will have the opportunity to work alongside and learn from top talent, make a positive impact, and take on a leadership role within the company.,

It's an exciting time to be at Infoblox. Named a Top 25 Cyber Security Company by The Software Report and one of Inc. magazine's Best Workplaces for 2020, Infoblox is the leader in cloud-first networking and security services. Our solutions empower organizations to take full advantage of the cloud to deliver network experiences that are inherently simple, scalable, and reliable for everyone. Infoblox customers are among the largest enterprises in the world and include 70% of the Fortune 500, and our success depends on bright, energetic, talented people who share a passion for building the next generation of networking technologies and having fun along the way. We are looking for a Conversion Rate Optimization (CRO) Specialist to join our Digital Marketing and Website team in India, reporting to the website strategist. In this role, you will significantly impact the company's online performance and customer experience through strategic website improvement initiatives. You will work with the web strategist to develop and execute a comprehensive CRO strategy, focusing on user journey optimization, testing, and personalization enhancement that drives incremental leads and sales. In this role, you will also help craft the CRO program from the ground up and be a key player in an exciting transformation to a best-in-class website experience. You're the ideal candidate if you thrive when collaborating closely with strategists, designers, and developers. You are driven by validating hypotheses and analyzing test outcomes, and you excel at documenting key findings and presenting successes in detail. What you'll do: - Conceive and conduct A/B, multi-variate, and personalization tests and other user improvement initiatives to validate hypotheses and drive continuous boosts in conversion rates and revenue. - Develop and execute a comprehensive CRO strategy together with the Web Strategist, focusing on UI/UX improvements, user journey optimization, and driving customer fulfillment, leads, and sales. - Collaborate with cross-functional teams including design, brand, content, and development teams, to implement CRO initiatives and website changes, ensuring alignment with business goals. - Provide regular reporting and insights on CRO performance metrics, test results, and actionable recommendations to key stakeholders. - Analyze website performance metrics, user behavior data, and customer feedback to identify new opportunities for improvement across digital experiences. - Create individual test synopsis reports, maintain comprehensive documentation, and manage an ambitious testing calendar that supports the broader demand generation goals. - Monitor industry trends and best practices in CRO techniques to stay ahead of the curve and maintain a competitive advantage. - Support broader team initiatives that center around website optimization and digital marketing efforts as needed, including website QA for large website launches, search engine optimization projects, demand generation campaign testing, etc. What you'll bring: - Direct experience with various digital testing tools including Optimizely, Visual Website Optimizer, Maximizer, CrazyEgg, Adobe Target, etc., and a strong understanding of UX/UI best practices. - Solid analytical skills with the ability to interpret data and make data-driven decisions, with knowledge of website KPIs, and proven success running testing programs that drive revenue goals or business level metrics. - Cross-departmental relationship management, with strong documentation and reporting skills. - 2+ years of proven experience in CRO, A/B testing, landing page optimization, user journey testing, and/or other experimentation methodologies and tools. - 2+ years of experience with UX/UI design and implementation of best practices to optimize website performance. - Experience with Google or Adobe Analytics. - Proficiency in Excel including Pivot Tables and Vlookups, etc., and the ability to analyze large sets of data. What success looks like: After six months, you will: - Craft a comprehensive conversion rate optimization strategy, aligning with overall business goals. - Create a robust testing methodology, following best practices to ensure statistical significance of outcomes. - Audit and prioritize testing opportunities and develop a detailed testing calendar to track ongoing and future tests. After about a year, you will: - Secure several successful testing outcomes, significantly driving business goals and enhancing website performance. - Broaden the scope of personalization testing to support and boost demand generation initiatives. - Establish yourself as an invaluable member of the digital marketing team, contributing to overall strategy and success. We've got you covered: Our holistic benefits package includes coverage of your health, wealth, and wellness, as well as a great work environment, employee programs, and company culture. We offer a competitive salary and benefits package, including Provident Fund with company match and generous paid time off to help you balance your life. We have a strong culture and live our values every daywe believe in transparency, curiosity, respect, and above all, having fun while delighting our customers. Speaking of a great work environment, here are just a few of the perks you may enjoy, depending on your location: - Delicious and healthy snacks and beverages. - Electric vehicle charging stations. - A courtyard and amenities like an onsite gym, table tennis, pool table, play area, etc. - Newly remodeled offices with state-of-the-art amenities. Why Infoblox We've created a culture that embraces diversity, equity, and inclusion and rewards innovation, curiosity, and creativity. We achieve remarkable results by working together in a supportive environment that focuses on continuous learning and embraces change. So, whether you're a software engineer, marketing manager, customer care pro, or product specialist, you belong here, where you will have the opportunity to grow and develop your career. Check out what it's like to be a Bloxer. We think you'll be excited to join our team.,

About the Role In this opportunity as a Senior Digital Analyst, you will: Use web analytics/data to recognize patterns and trends to understand user behavior and identify improvement opportunities. Co-own digital feature wishlist (s) and roadmap with product managers, nurturing strong data-driven decision making; continuously draw insights to drive (or challenge) digital backlog. Partner with marketers and digital product managers to establish measurement plan and then work with developers/platform architects to deploy relevant analytics solutions to ensure right metrics, journeys, and events are captured. Collect business requirements and ask probing questions to fully understand business needs and how it relates to key performance measurements. Develop the analytics, measurement, and tracking strategy for the website and digital campaigns. Produce reports and digital dashboards to track website and campaign performance, business trends, customer behavior and other key success indicators for various operating units and management. Leverage business knowledge and analytical skills to translate complex results into clear insights and recommendations for decision-makers that will support continuous improvement to campaigns and website. Investigate data anomalies to identify root cause and find opportunities for either optimization or clean-up. Collaborate with team to ensure consistency of information and reports, share best practices, and develop systems knowledge. Serve as a trusted consultant for digital analytics strategy. Shift Timings: 12 PM to 9 PM (IST). Work from office for 2 days in a week (Mandatory). About You You're a fit for the role of Senior Digital Analyst, if you background includes: Bachelor s or Master s degree in Data Analytics, Economic, Mathematics, Statistics, Finance, Management Information Systems, Computer Science Engineering, or similar data centric disciplines. 6 to 8 years experience in marketing or digital analytics roles. 3+ years of hands-on web analytics experience with Adobe Analytics. Experience analyzing digital data including analyses such as customer journey mapping, website flow analysis, audience profiling/segmentation, cohort/mix analysis, digital channel analysis. Understanding of various concepts such as agile/scrum, A/B or multivariate testing, tag management, journey mapping, and segmentation. Strong work ethic, attention to detail, ability to own and drive work forward, communication. Positive attitude, adaptable to change.

As a Marketing Automation Manager at Accenture, you will play a crucial role in driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions. Your responsibilities will involve providing strategic advisory services, conducting market research, and developing data-driven recommendations to enhance business performance. You will work closely with clients as consulting professionals to design, build, and implement initiatives that improve business performance. Your main focus will be on planning, designing, and executing large-scale marketing automation programs across various channels such as email, SMS, Push, CRM, and web. Additionally, you will design new campaign strategies and marketing plans based on performance insights, conduct marketing automation vendor assessments, and optimize clients" Campaign/Marketing automation stack. In this role, you will gather business requirements, design processes and solutions for marketing and advertising implementations, and work on campaign attribution and strategy optimization. You will also drive business development efforts and contribute to thought leadership in the marketing automation space. To excel in this position, you should partner and team with technology solution providers and marketing agencies, have a strong understanding of marketing processes and technologies, and be proficient in research, analysis, and identifying new opportunities. Additionally, you should be able to establish effective working relationships, lead teams independently, and work effectively in a remote and unstructured environment. Your technical skills should include relevant experience in the required domain, strong analytical and problem-solving abilities, and a good understanding of marketing technologies. Experience with Salesforce Marketing Cloud, Adobe Experience Cloud, Braze, and other Mar-tech tools is preferred, along with exposure to Campaign tools like Pega decisioning, SFMC, etc. Proficiency in using marketing analytics tools and implementing MarTech platforms like Adobe Experience Cloud will be beneficial for this role. This position offers you the opportunity to work on innovative projects, grow in your career, and gain leadership exposure within Accenture. If you have 12-14 years of experience and any degree qualification, and possess the required skills and expertise, we invite you to bring your best skills forward and contribute to our dynamic team. About Our Company | Accenture,

You should possess a Bachelor's degree along with a minimum of 5-7 years of practical experience in data analytics. An MBA or a Master's degree in a quantitative field like Economics, Statistics, Engineering, or IT would be advantageous. Your expertise in product analytics and/or marketing analytics, especially in B2C, B2B, and eCommerce, will be highly valued. Proficiency in querying (SQL/Hive) for data extraction, stitching, and analysis/interpretation is essential. Experience with web analytics tools such as Adobe Analytics (AA) and Customer journey analytics (CJA) is preferred. Additionally, familiarity with data science modelling and Python for automation is desirable. Your background should include previous exposure to A/B and multivariate testing, conversion rate optimization, design of experiments, and the mathematics of statistical hypothesis testing. You should be capable of deriving meaningful business insights from multiple tests, possess knowledge of test design, and have the ability to integrate disparate data sources (web, product, financial, etc.). Strong written and oral communication skills are a must, including the ability to translate large complex datasets into actionable insights and present them clearly to various stakeholders. You should also excel in project management, setting and achieving goals, meeting deadlines, and multitasking in a matrixed environment. Experience with Jira is a plus. Collaboration skills are essential as you'll be expected to work effectively in a team setting. Creativity, curiosity, and continuous learning are encouraged in your career growth journey at Adobe. Make sure to update your Resume/CV and Workday profile, highlighting your unique Adobe experiences and volunteer work. Explore internal mobility opportunities through Inside Adobe and prepare for interviews with the provided tips. Once you apply for a role via Workday, the Talent Team will contact you within 2 weeks. If you progress to the official interview stage with the hiring team, inform your manager to support your career growth. At Adobe, you will thrive in a renowned work environment and be part of a community dedicated to mutual growth through ongoing feedback. Join us if you seek to make a difference and discover the meaningful benefits we offer. If you require accommodation during the application process, please reach out to accommodations@adobe.com.,

As a candidate for the role, your primary responsibility will be defining and executing online marketing campaigns across various channels like Search, Social, Display, Native, and more. You will be tasked with building, analyzing, and continuously enhancing campaign performance through activities such as optimizing account/campaign structure, bid & budget optimization, and regular ad & landing page testing. Utilizing a data-driven approach, you will run marketing experiments, implement attribution models, and establish KPIs/reporting systems to facilitate marketing decisions. It will be imperative for you to measure and report on all paid marketing campaign performances, assessing them against predefined goals such as ROI and KPIs. Additionally, you will be required to develop robust A/B and multivariate testing programs to optimize ad copy and landing page performance while exploring new channels and platform features to reduce the cost of customer acquisition. Staying updated on current trends and best practices in digital marketing, including new channels, targeting strategies, features, and methods of analysis, will also be part of your responsibilities. The ideal candidate for this position should hold a Bachelor's or Master's degree in marketing or a related field, along with at least 3 years of hands-on experience in managing campaigns on platforms such as Google, Bing, Facebook, and Instagram. Demonstrable experience in designing and implementing successful digital marketing campaigns is essential. Critical thinking, analytical skills, technical proficiency, curiosity, persistence, and structured problem-solving abilities are highly valued. Strong proficiency in Excel, excellent communication skills (both written and verbal), and the capability to leverage data for developing and optimizing marketing programs are prerequisites. The role demands an ability to thrive in a fast-paced, startup-like environment, being detail-oriented, organized, and comfortable collaborating with cross-functional teams and management. In terms of qualifications, the candidate should be educated to degree level or equivalent, possess intermediate Microsoft Excel knowledge, and have previous experience in a similar role either in an agency or client-side setting. Being smart, motivated, results-driven, analytical, well-organized, and having excellent copywriting skills are crucial traits. Multitasking, teamwork, task prioritization in a fast-paced environment, and adaptability to interruptions are also expected. The candidate should be a confident and clear communicator with the ability to build strong working relationships internally and externally. Excellent networking skills, creative and strategic thinking, and the capacity to identify opportunities and challenge the status quo are highly valued. While training experience is beneficial, it is not mandatory. A minimum of 4 years of marketing experience, including 2+ years of paid media experience, is required for this role. Technical and professional skills such as attention to detail, inquisitiveness, ability to handle pressure, effective organizational abilities, teamwork, interpersonal and communication skills, strong research abilities, and analytical skills are essential for success in this position.,

You will be working as a B2B Marketing Manager at EDMO, a company that offers an advanced AI-driven solution to transform the higher education landscape. Your role will involve developing effective communication strategies to target the B2B audience, collaborating with the business development team to drive marketing activities, and organizing events and exhibitions at both US and international industry events. You will also be responsible for ensuring that all collateral is relevant and up-to-date, developing engaging content and marketing campaigns in collaboration with the development and paid marketing teams, and creating a database of potential clients by working with professional bodies and partner organizations. Additionally, you will work on developing social media content for B2B audiences, case studies, and implementing a plan to measure B2B marketing activities through the CRM system. To qualify for this role, you should have a Bachelor's or MBA degree in Marketing or a relevant field with at least 2 years of hands-on experience in a B2B marketing role. You should possess a deep understanding of B2B marketing, demonstrated ability to manage budgets and use analytical skills, a proven track record in delivering successful marketing campaigns, and the ability to create and manage marketing strategies remotely. An understanding of agile marketing practices to focus on high-value projects and continuously improve results over time is essential, along with excellent communication skills. Key Skills required for this role include B2B Marketing, Marketing Campaigns, Demand Generation, Lead Conversion, Content Creation, Sales, and Multivariate Testing. If you are passionate about driving marketing activities, engaging with the B2B audience, and contributing to the success of the company, we encourage you to apply for this exciting opportunity. For more information about EDMO and its innovative solutions, please visit their website at https://goedmo.com/.,

As a Senior Associate in Product Marketing with a focus on CRM and retention at our location in Chattarpur, Delhi, you will play a crucial role in driving player engagement and long-term retention through behavior-based lifecycle strategies and automated campaigns. Your main goal will be to positively impact key business metrics such as LTV, ARPU, and churn reduction. Your responsibilities will include developing and executing the overall lifecycle marketing strategy in alignment with business KPIs, creating and managing automated journeys using platforms like Braze, Optimove, Salesforce, or similar tools, segmenting audiences based on behavior and predictive data, launching personalized campaigns across various channels, and collaborating with cross-functional teams to ensure targeted messaging. Furthermore, you will be expected to design A/B and multivariate testing plans, analyze campaign performance metrics, optimize based on data insights, and ensure compliance with responsible gaming guidelines and regional regulations. To be successful in this role, you should have a minimum of 2 years of experience in CRM, retention marketing, or lifecycle marketing, preferably in industries such as real-money gaming, e-commerce, or mobile apps. Proficiency in managing customer journeys in CRM tools, strong analytical skills, and a good understanding of segmentation, personalization, and predictive targeting are essential. Excellent project management and communication skills are also required to thrive in this fast-paced environment. Your success in this role will be measured by metrics such as an increase in Day 7/Day 30 retention rates, higher open/click rates and engagement levels across lifecycle journeys, and a reduction in inactive and churned users.,

As a Client Account Management Associate Manager at Accenture, you will be responsible for helping to balance increased marketing complexity and diminishing resources. Your role involves driving marketing performance through deep functional and technical expertise, accelerating time-to-market, and enhancing operating efficiencies at scale. You will be utilizing Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement, and Media Growth Services to achieve these objectives. Your responsibilities will include implementing client account plans through relationship development, identifying opportunities to provide additional value to clients, and monitoring existing services. As the primary liaison for clients and stakeholders, you will lead requirement-gathering workshops and translate business objectives into actionable technical solutions. You will establish operational processes, manage timelines, conduct trainings, and ensure alignment through regular status meetings and performance reviews. Additionally, you will lead the design and implementation of Adobe Campaign solutions, oversee integrations with platforms like AEM, Salesforce, and Adobe Analytics, and ensure compliance with data privacy standards. In this role, you will manage end-to-end campaign delivery, ensure brand compliance, accuracy, and lead optimization efforts based on analytics and engagement metrics. You will provide technical guidance to campaign developers, QA analysts, and reporting teams, define coding standards, promote reusable components and automation, and conduct training sessions to ensure quality and consistency across projects. Furthermore, you will monitor SLAs, track delivery performance, manage incident resolution, and maintain campaign assets and documentation to ensure high availability of campaign systems. With your 10 to 14 years of experience and a background in Any Graduation, you will play a crucial role in driving marketing performance and building deeper client relationships at Accenture.,

As a Client Account Management Associate Manager at Accenture, you will play a crucial role in helping to balance increased marketing complexity and diminishing marketing resources. Your primary responsibility will be to drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale. This will involve leveraging Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement, and Media Growth Services. Your role will require you to implement client account plans through relationship development and opportunity pursuits that build deeper client relationships. Additionally, you will be responsible for monitoring existing services to identify opportunities that provide additional and innovative value to the client. You will serve as the primary liaison for clients and stakeholders, leading requirement-gathering workshops and translating business objectives into actionable technical solutions. Your responsibilities will include establishing operational processes, managing timelines, conducting trainings, and driving alignment through regular status meetings and performance reviews. Moreover, you will lead the design and implementation of Adobe Campaign solutions, including data ingestion, segmentation, personalization logic, and cross-channel workflow automation. You will also oversee integrations with platforms such as AEM, Salesforce, and Adobe Analytics, ensuring adherence to data privacy and compliance standards such as GDPR and HIPAA. It is essential that you are Adobe Campaign Certified. Your key responsibilities will include managing end-to-end campaign delivery, ensuring timely execution, brand compliance, and accuracy. You will be responsible for building recurring and triggered campaigns, implementing A/B and multivariate testing, defining campaign KPIs, and leading optimization efforts based on analytics, engagement metrics, and client inputs. Furthermore, you will provide technical guidance to campaign developers, QA analysts, and reporting teams. You will define and uphold coding standards, promote reusable components and automation, and conduct training sessions and code reviews to ensure quality and consistency across projects. Additionally, you will monitor SLAs, track delivery performance, and manage incident resolution to ensure high availability of campaign systems. Maintaining campaign assets and documentation, collaborating with internal IT and data teams, and proactively addressing risks related to deliverability, scalability, and performance will also be part of your responsibilities. If you are a highly experienced professional with a background in Marketing Operations and Account Management, possessing the required qualifications and a minimum of 10 to 14 years of relevant experience, we encourage you to explore this challenging opportunity at Accenture.,

Genpact is a global professional services and solutions firm with a strong focus on delivering outcomes that shape the future. With over 125,000 people across 30+ countries, we are driven by curiosity, agility, and a commitment to creating lasting value for our clients. We serve leading enterprises, including the Fortune Global 500, by leveraging our deep business and industry knowledge, digital operations services, and expertise in data, technology, and AI. We are currently looking for a Business Analyst - Web Content Marketing & Email Developer (Automation Specialist) to join our marketing team. In this role, you will be responsible for overseeing client websites and email programs, collaborating with various stakeholders to implement digital marketing strategies, and ensuring consistency across all digital marketing channels. The ideal candidate will have a strong background in designing and managing enterprise eCommerce initiatives in a data-driven environment, along with excellent leadership skills and a strategic mindset. **Responsibilities:** - Utilize content management system (Sitecore) to execute client websites for the wealth segment. - Develop, launch, and optimize a variety of email programs using email marketing software (Salesforce Marketing Cloud). - Work closely with Marketing Campaign Managers to drive digital activation of strategic campaigns. - Act as a digital subject matter expert in collaboration with Marketing, Legal, and Compliance teams. - Ensure digital marketing materials comply with brand guidelines and regulatory standards. - Conduct testing of email campaigns and implement best practices to improve performance. - Schedule and automate promotional email campaigns and ensure compliance with CAN-SPAM regulations. - Provide web analytics to improve the overall value of wealth-related sections of the site. - Perform other duties as assigned. **Qualifications:** **Minimum Qualifications / Skills:** - Bachelor's Degree - Relevant web content management and design experience in Sitecore/Salesforce Marketing Cloud or similar platforms - Flexible shift availability **Preferred Qualifications / Skills:** - Excellent organizational and prioritization skills with project management experience - Experience working cross-functionally with marketing and product management teams - Knowledge of Agile delivery framework - Ability to interact with senior management and work independently - Proficiency in HTML, Content Management Systems, Salesforce Marketing Cloud, Adobe Analytics, and SQL queries - Previous experience with content hubs or blogs is a plus - Knowledge of A/B and Multivariate Testing, SEO, and Paid Search tactics is a plus - Familiarity with content audits, content inventories, and Information Architecture is a plus If you are looking to join a dynamic team and make a significant impact in the world of digital marketing, we invite you to apply for the Business Analyst position at Genpact. **Job Details:** - Job Title: Business Analyst - Location: India-Bangalore - Schedule: Full-time - Education Level: Bachelor's / Graduation / Equivalent - Job Posting Date: Aug 26, 2024, 5:59:20 AM - Master Skills List: Operations - Job Category: Full Time We look forward to welcoming a passionate and talented individual to our team who is ready to contribute to our mission of creating a world that works better for people. Apply now and be a part of our exciting journey at Genpact.,

Digital Marketing Manager Location: South Bengaluru, Karnataka (Work-from-Office only) Experience: 7 12 years in data-driven digital & performance marketing About the Organisation A high-growth agritech + prop-tech innovator is transforming sustainable land ownership. Using real-time farm-telemetry apps and GIS-powered land visualisation, it empowers urban investors to manage farmland remotely while restoring ecosystems. Role Summary Own the full-funnel paid-media engine search, social, display, video, affiliates, and programmaticto acquire and nurture prospects for managed farm plots and allied services, maximising ROAS and lowering CAC. Key Responsibilities Craft annual media plans, monthly targets, and channel budgets aligned to revenue goals. Launch, monitor, and optimise campaigns on Google Ads, Meta, LinkedIn, DSPs, and emerging platforms. Design segmentation strategies, lookalike audiences, and dynamic creatives that personalise messaging. Define and track KPIs (CPL, CPA, LTV, ROAS) via GA4, Looker Studio, or Power BI dashboards. Run A/B and multivariate tests on ads, landing pages, and funnels; iterate rapidly to hit targets. Manage pixels, Tag Manager, and server-side tracking to maintain attribution accuracy. Integrate marketing automation and CRM workflows (HubSpot, Zoho, Salesforce) for lead nurturing. Collaborate closely with Product, Content, Design, and Sales teams; mentor junior marketers. Ensure campaigns meet dataprivacy, platform, and regulatory standards; present clear insights to leadership. Ideal Candidate Hands-on expertise managing multi-crore PPC & social budgets with demonstrable revenue impact. Proven success in B2C or high-consideration B2B sectorsreal estate, fintech, D2C, or SaaS preferred. Mastery of GA4, Google Ads Editor, Meta Business Suite, Tag Manager, and a marketing-automation platform. Advanced analytical skills (Excel/Sheets; SQL or Python a plus) and sharp creative judgement. Comfortable working exclusively on-site, collaborating face-to-face in a fast-moving environment. Degree in Marketing, Business, Engineering, or related field; Google / Meta / HubSpot certifications add value. Genuine passion for sustainability, climate tech, or agri-innovation. Culture & Growth Mission-Driven Impact: Every campaign funds treeplanting, soil regeneration, and rural livelihood projects. Innovation Sandbox: Experiment with Web3 land tokens, AR/VR farm walkthroughs, and AI-driven lead-scoring. Transparent Metrics: Data—not hierarchy—drives decisions; every rupee spent is tied to revenue. Entrepreneurial Team: “If you want to go far, grow together.” Hiring Process Intro Call (15 min): Quick fit check with Talent Partner. Technical Interview (60 min): Deep dive into strategy, metrics, and past wins. On-Site Task Round ( day): Present a six-month growth plan & optimise a live campaign scenario. Leadership Interaction: Discuss vision, culture, and career path. Offer & Onboarding: Formalities and welcome to the farm-tech revolution.

Performance Marketing Manager Location: South Bengaluru, Karnataka (Work-from-Office only) Experience: 7 12 years in data-driven digital & performance marketing About the Organisation A high-growth agritech + prop-tech innovator is transforming sustainable land ownership. Using real-time farm-telemetry apps and GIS-powered land visualisation, it empowers urban investors to manage farmland remotely while restoring ecosystems. Role Summary Own the full-funnel paid-media engine search, social, display, video, affiliates, and programmaticto acquire and nurture prospects for managed farm plots and allied services, maximising ROAS and lowering CAC. Key Responsibilities Craft annual media plans, monthly targets, and channel budgets aligned to revenue goals. Launch, monitor, and optimise campaigns on Google Ads, Meta, LinkedIn, DSPs, and emerging platforms. Design segmentation strategies, lookalike audiences, and dynamic creatives that personalise messaging. Define and track KPIs (CPL, CPA, LTV, ROAS) via GA4, Looker Studio, or Power BI dashboards. Run A/B and multivariate tests on ads, landing pages, and funnels; iterate rapidly to hit targets. Manage pixels, Tag Manager, and server-side tracking to maintain attribution accuracy. Integrate marketing automation and CRM workflows (HubSpot, Zoho, Salesforce) for lead nurturing. Collaborate closely with Product, Content, Design, and Sales teams; mentor junior marketers. Ensure campaigns meet dataprivacy, platform, and regulatory standards; present clear insights to leadership. Ideal Candidate Hands-on expertise managing multi-crore PPC & social budgets with demonstrable revenue impact. Proven success in B2C or high-consideration B2B sectors—real estate, fintech, D2C, or SaaS preferred. Mastery of GA4, Google Ads Editor, Meta Business Suite, Tag Manager, and a marketing-automation platform. Advanced analytical skills (Excel/Sheets; SQL or Python a plus) and sharp creative judgement. Comfortable working exclusively on-site, collaborating face-to-face in a fast-moving environment. Degree in Marketing, Business, Engineering, or related field; Google / Meta / HubSpot certifications add value. Genuine passion for sustainability, climate tech, or agri-innovation. Culture & Growth Mission-Driven Impact: Every campaign funds treeplanting, soil regeneration, and rural livelihood projects. Innovation Sandbox: Experiment with Web3 land tokens, AR/VR farm walkthroughs, and AI-driven lead-scoring. Transparent Metrics: Data—not hierarchy—drives decisions; every rupee spent is tied to revenue. Entrepreneurial Team: “If you want to go far, grow together.” Hiring Process Intro Call (15 min): Quick fit check with Talent Partner. Technical Interview (60 min): Deep dive into strategy, metrics, and past wins. On-Site Task Round ( day): Present a six-month growth plan & optimise a live campaign scenario. Leadership Interaction: Discuss vision, culture, and career path. Offer & Onboarding: Formalities and welcome to the farm-tech revolution.