National Sales Manager

Company Description

Confidential - Food - FMCG Indian company that manufactures and exports instant food mixes, ready-to-eat meals, dairy products, and other convenience food. It is known for pioneering the convenience food sector in India, with a product range including instant mixes, ready meals, dairy products, and desserts with a wide distribution network in India and exports to over 40 countries

Job description

1. Strategic Planning & Execution

• Develop and implement the annual general trade sales strategy aligned with company goals.
• Create regional sales plans, volume targets, and trade promotion strategies.
• Identify growth opportunities, market gaps, and competitive threats.

2. Sales Leadership & Team Management

• Lead, coach, and mentor a national sales team, including Zonal and Regional Sales Managers.
• Build a high-performance culture with clear KPIs, accountability, and motivation.
• Conduct regular performance reviews and capability-building initiatives.

3. Distribution & Market Expansion

• Strengthen and expand the distributor network in line with market potential.
• Drive numeric and weighted distribution for all product categories.
• Ensure effective secondary sales planning and monitoring

4. DMS & SFA Management

• Leverage Distributor Management Software (DMS) for real-time sales, inventory, and claims tracking.
• Ensure Sales Force Automation (SFA) adoption for improved field productivity and execution.
• Use analytics from DMS & SFA to optimize supply chain, route-to-market, and sales performance.

5. Trade Marketing & Execution

• Work closely with trade marketing to design and execute effective schemes, promotions, and visibility initiatives.
• Monitor market execution standards and ensure compliance across regions.

6. Reporting & Business Insights

• Track and report sales performance, market trends, and competitor activities.
• Present actionable insights to management for decision-making.

Key Skills & Competencies

• Exceptional leadership and people management skills.
• Strong analytical mindset with data-driven decision-making ability.
• High proficiency in DMS & SFA tools and related analytics.
• Negotiation and relationship management with trade partners.
• Strategic thinking with hands-on execution capability.

Candidates from FMCG industry preferably from the Food FMCG industry role only 

Experience- 15 - 25 Years

Salary CTC - As per market standard 

Notice period - 30 days or Less than that