Media Executive

Job Title: Meta & Google Ads Specialist

Location: Andhari (West)

Job Type: Full-Time

Experience: 2-4 years (minimum)

Salary: As per industry standards

Job Summary:

Meta & Google Ads Specialist

Key Responsibilities:

Meta Ads (Facebook & Instagram):

• Strategize, create, manage, and optimize ad campaigns in Meta Ads Manager for lead generation, e-commerce, and brand awareness.
• In-depth handling of

  Business Manager setup, Page access, Ad Account permissions, Pixel integration, domain verification

  , and

  aggregated event measurement

  .
• Troubleshoot and resolve issues related to

  Meta payments, failed transactions, invoicing, account holds

  , and

  currency/billing settings

  .
• Collaborate with Meta Support to resolve

  ad disapprovals, restricted accounts, and business verification issues

  .
• Understand and apply best practices for

  audience targeting, A/B testing, and custom/lookalike audiences

  .

Google Ads (Search, Display, YouTube, Shopping):

• Plan and execute campaigns across Google Search, Display, YouTube, and Google Shopping.
• Keyword research, competitor analysis, and creation of ad copies and creatives in collaboration with the design team.
• Set up and optimize

  conversion tracking (Google Tag Manager, GA4)

  and ensure correct event data is being collected.
• Regularly monitor campaigns and generate performance reports with key metrics (CPC, ROAS, CPA, CTR, etc.)

General Responsibilities:

• Maintain monthly ad budgets and ensure efficient allocation across platforms.
• Analyze campaign performance and provide data-driven insights for continuous improvement.
• Stay updated with the latest changes and features in Meta and Google advertising ecosystems.
• Collaborate with creative, web, and sales teams to align ads with brand strategy and funnel stages.

Requirements:

• 2–4 years of hands-on experience in Meta and Google Ads campaign management.

• Strong expertise in Meta access management (BM, Ad Accounts, Page roles, Domain & Pixel setup).

• Expert-level understanding of Meta payments, invoicing models, manual/auto payment issues, GST settings, and account finance tab.

• Google Ads Certification preferred.
• Solid knowledge of performance marketing metrics and optimization techniques.
• Experience with Meta Events Manager and Google Tag Manager.
• Strong analytical skills with proficiency in Google Analytics and Excel.
• Good communication skills and ability to interact with Meta Support for troubleshooting.

Good to Have:

• Agency experience managing multiple client accounts.
• Knowledge of automation tools like Zapier or CRM integrations.
• Familiarity with third-party tracking tools (e.g., Hotjar, Clarity, etc.)

Why Join Us?

• Work with a dynamic and growing team on impactful projects.
• Opportunity to own and scale ad accounts from strategy to results.
• Continuous learning & growth opportunities in digital marketing.