Media Executive

Job Summary

Pankajakasthuri is looking for a proactive and detail-oriented Media Executive to support the planning and execution of media campaigns across TV, Print, OOH, Radio, and Digital platforms. The role requires someone with strong coordination skills, media knowledge, and the ability to manage day-to-day execution of media plans, PR activities, and on-ground activations.

The Media Executive will work closely with the Media Manager, agencies, and internal teams to ensure campaigns are executed seamlessly, budgets are tracked effectively, and brand visibility is maximized.

Key Responsibilities

Media Planning & Execution

• Assist in the execution of media plans across TV, Print, OOH, Radio, and Digital.
• Coordinate with media agencies for booking, scheduling, and placement of ads.
• Track campaign schedules, ensure timely release of creatives, and follow up on deliverables.
• Monitor media performance reports and share insights with the Media Manager.

Public Relations & Coordination

• Support PR activities by coordinating with agencies, media outlets, and internal stakeholders.
• Assist in drafting and distributing press releases, brand communications, and media kits.
• Track media coverage and prepare PR activity reports.

Brand Activations & Events

• Support on-ground brand activations and events as per the activation calendar.
• Coordinate logistics, vendor management, and execution support for brand engagement activities.
• Ensure event collaterals and branding are delivered and executed on time.

Budget & Reporting

• Assist in maintaining media and activation budgets, ensuring cost-effective execution.
• Track invoices, vendor payments, and expense reports.
• Prepare periodic reports on campaign performance and ROI for review.

Key Outcomes & Success Metrics

• Smooth execution of planned media campaigns.
• Timely delivery of media placements and PR initiatives.
• Accurate budget tracking and vendor coordination.
• Effective support for activations leading to higher consumer engagement.

Key Skills & Qualifications

• Bachelor’s degree in Marketing, Media, Communications, or a related field.
• 1–3 years of experience in media coordination, advertising, PR, or events.
• Strong organizational and multitasking skills with attention to detail.
• Basic understanding of media channels and digital marketing.
• Good communication, vendor coordination, and reporting skills.
• Proficiency in MS Office (Excel, PowerPoint, Word).

Job Types: Full-time, Contractual / Temporary
Contract length: 6 months

Pay: ₹15,000.00 - ₹18,000.00 per month

Benefits:

• Food provided
• Health insurance
• Provident Fund

Education:

• Bachelor's (Preferred)

Experience:

• Media coordination, advertising, PR, or events: 1 year (Required)

Location:

• Trivandrum, Kerala (Required)

Work Location: In person