Marketing Specialist

About Us:

Successive Digital, a digital transformation company, offers a comprehensive suite of solutions, including digital strategy, product engineering, CX, Cloud, Data & AI, and Generative AI services. We help companies continuously optimize business and technology that transform how they connect with customers and grow their business. Our team of technology specialists ensures that each solution is customized to the business’s specific needs, driving efficiency and performance. With the implementation of the latest technological advancements, we deliver business operations that ensure business continuity and make you stay ahead in a rapidly evolving digital landscape.

Our Technical Expertise:

• Digital Strategy:

  We create competitive business and IT operations transformation strategies to help companies stay ahead of the digital curve. Our approach includes assisting you in selecting the appropriate technical stacks and practices and working with people who can help you envision your business vision digitally.

• Product Engineering:

  We partner with you to deliver exceptional customer experiences and business outcomes by tailoring your applications to your unique needs. Our team combines deep industry and technical expertise in product engineering to create solutions that make a real impact and increase operational efficiency.

• Cloud:

  We help businesses harness the advantage of digital and innovation with cohesive cloud services, including enterprise modernization and cloud-native solutions. Our partnerships with public cloud providers such as AWS, Azure, and GCP enable us to architect application and remote infrastructure solutions that ensure resilience, scalability, and predictive performance.

• Customer Experience:

  We help companies build a connected ecosystem of their business that elevates customer and employee experience. Our approach includes business and technology assessment to incorporate design thinking at every stage of interaction and working backward from that point to transform the customer experience. We make use of the latest CX technologies, analytics, and reporting to track and measure customer experience transformation success for your business.

• Data & AI:

  We are experts in transforming raw data into valuable insights, enabling predictive analytics and real-time decision-making. Our expertise extends to data modernization and data architecture solutions, ensuring seamless integration with other systems. We enable a cohesive and efficient data ecosystem by optimizing your data infrastructure and enhancing interoperability. Partner with us, and rest assured, your organization will remain data-driven, agile, and innovative.

• Generative AI:

  We help companies identify business use cases for generative AI and enable them to develop robust generative AI models using public cloud platforms, foundational models, and open-source tools. Our team ensures that these models perform as expected and meet your needs. We also help you transit these models from proof of concept (POC) stages to full-scale production environments, ensuring a seamless and effective deployment. By leveraging cutting-edge generative AI technologies, we help you unlock new levels of creativity, efficiency, and innovation in your business operations.

Industries We Serve:

• Consumer Goods
• Media & Entertainment
• Government & Public Sector
• Retail & Commerce
• Agriculture
• Manufacturing
• Travel & Hospitality
• Healthcare & Lifesciences
• Chemical, Oil & Gas
• Transportation & Logistics
• Aerospace & Defence
• Automotive & Mobility
• Banking & Finance

Who are we looking for:

Job Title: Marketing Specialist

Location: Noida

Job Type: Full-Time

Experience: 3-6 Years

Role Overview

We are seeking a results-driven Marketing Specialist to develop, execute, and manage multi-channel B2B marketing strategies that drive brand awareness, demand generation, and qualified leads for our IT services. The ideal candidate should have a strong foundation in digital marketing, content strategy, and campaign management for B2B technology solutions .

Key Responsibilities:

• Plan and lead integrated marketing campaigns across paid, owned, and earned channels.
• Execute multi-channel demand generation campaigns (email, SEO, LinkedIn, Google Ads, webinars, etc.).
• Oversee performance marketing campaigns to optimize CPL and ROI.
• Manage tools like HubSpot, Google Analytics, SEMrush, etc. for campaign tracking and reporting.
• Oversee website updates, on-page/off-page SEO, and landing page optimization.
• Track organic traffic growth and conversion metrics.
• Track key metrics (traffic, MQLs, SQLs, CAC, ROI) and deliver regular reports to stakeholders.
• Use data-driven insights to iterate and improve campaigns.

Required Skills & Qualifications:

• 3-6 years of experience in B2B marketing, preferably in an IT services or SaaS company.
• Proven track record in managing digital marketing campaigns focused on lead generation.
• Hands-on experience with tools like HubSpot, Google Ads, LinkedIn Campaign Manager, GA4, and SEO tools.
• Strong understanding of buyer personas, customer journeys, and ABM principles.
• Excellent communication, leadership, and project management skills.

Preferred Qualifications:

• Bachelor’s or Master’s degree in Marketing, Business, or a related field.
• Google Ads, HubSpot, or LinkedIn certifications are a plus.
• Experience working with US or global B2B enterprise clients is preferred.

Life at Successive:

• Successive Digital cultivates a culture of collaboration and diversity within our global teams.

• We encourage personal and professional development through challenging and inspiring one another.

• Mentorship and on-the-job training opportunities support career growth and success.

• Our global presence offers onsite opportunities across our international offices.

• Comprehensive benefits, including maternity and paternity leave, are provided to support work-life balance.

• Our talent is encouraged to explore and work with various technologies.

• A “Professional Development Program” enhances technical and behavioral competencies.

• With the “Reward & Recognition” process, we acknowledge and celebrate team and individual achievements.

• Team outings, parties, sports events, and cultural activities establish a vibrant workplace culture and promote companionship among employees.

Follow us on:

Website: http://successive.tech/

Facebook: https://www.facebook.com/Successivetech/

LinkedIn: https://www.linkedin.com/company/successivetech

You may write us or share your applications at: careers@successive.tech