Marketing Lead / AVP Marketing

Job Description

About Us Successive Digital is a global leader in full-service software development, serving clients worldwide. With a commitment to excellence and technical proficiency, Successive delivers exceptional digital solutions that empower businesses to thrive in the digital age. We hold expertise in the realm of web and mobile applications powered by Cloud, Data & AI, helping every business meet its unique needs and objectives. Our Expertise Includes Consulting: We create competitive business and operations transformation strategies to help companies stay ahead of the digital curve. Cloud: We help businesses harness the advantage of digital and innovation with cohesive cloud services, including enterprise modernization and cloud-native solutions. CMS: We empower enterprise transformation with advanced technologies and methodologies, including headless solutions. Creative: We create brand stories by focusing on customer-centric design and best practices, allowing intuitive navigation and higher conversion rates. Commerce: We help with digitization, transformation, and supply chain reconfiguration to change the retail landscape by developing winning retail strategies that help businesses set and execute their strategy with processes and technology that scale as their eCommerce scale. Product Engineering: We help you deliver better customer experience and business outcomes by helping them customize their applications. Our team blends deep industry and technical expertise in product engineering that creates impact and increases operational efficiency. Industries We Serve Consumer GoodsMedia & EntertainmentGovernment & Public SectorRetail & CommerceAgricultureManufacturingTravel & HospitalityHealthcare & LifesciencesChemical, Oil & GasTransportation & LogisticsAerospace & DefenceAutomotive & MobilityBanking & Finance Who Are We Looking For Job Title: Marketing Lead / AVP Marketing Experience: 10 + Years Location: Noida Responsibilities Lead the overall marketing strategy focusing on demand generation inbound and outbound marketing for B2B IT servicesOwn SEO content marketing website management and organic lead generationPlan and execute outbound initiatives including ABM LinkedIn campaigns email marketing and paid mediaManage program delivery across multiple client-facing marketing services projects ensuring deadlines and quality standards are metDrive employer branding initiatives to strengthen the company’s position as an employer of choiceCollaborate with sales delivery and leadership teams to ensure marketing supports revenue and growth objectivesOversee social media thought leadership PR and events to increase market presenceTrack analyze and report on marketing KPIs providing actionable insights to leadershipManage marketing budgets vendor relationships and ensure ROI on all marketing spendMentor and guide the internal marketing team ensuring skill development and high performance Requirements Minimum 10 years of experience in B2B IT services marketingStrong expertise in inbound and outbound marketing strategy and executionProven experience in managing client marketing services projectsSolid background in employer branding initiatives and talent marketingHands-on experience with tools like HubSpot Salesforce Google Analytics LinkedIn Ads and content management systemsExcellent program management and cross-functional collaboration skillsStrong leadership capabilities with experience managing teams and external partnersAnalytical mindset with a focus on data-driven decision making Life At Successive Successive has a culture of diverse, global teams who have a passion for collaboration and client service. We challenge, inspire, and develop each other, which empowers us to own our destinies and our careers.We extend our support in mentoring, and on-the-job development which helps you to achieve career success.We provide onsite opportunities as well (Our Global offices).We provide comprehensive benefits including Maternity and Paternity Leaves benefits and other paid leaves.We allow our talent to work on multiple technologies.We provide a “Professional Development Program” which helps you to develop your technical and behavioral skills and competencies.We ensure On-Time salaries which are above or at par with market standards.We have a well-defined Reward & Recognition process.We love fun and have team outings, parties, sports, and cultural events around the year. Follow Us On Website: https://successive.tech/ Facebook: https://www.facebook.com/Successivetech/ LinkedIn: https://www.linkedin.com/company/successivedigital/ You may write us or share your applications at: careers@successive.tech