Marketing Specialist

You will be joining Peppermint Communications Pvt. Ltd. located in Bhiwandi (Kalyan), Mumbai as a Brand Marketing Specialist. With 2-3 years of experience, you will be offered a package of 3.5 to 4 LPA for this Full-Time, Onsite job role with working hours from Monday to Saturday, 10 AM to 7 PM. Peppermint Communications is a renowned name in the events and exhibitions industry with a specialization in fashion and apparel, particularly in intimate wear, comfortwear, and sportswear segments. The company organizes prestigious events like INTIMASIA, Source NXT, Lingerie Fashion Week, UnderRoof, and Change Masters, which attract key stakeholders, brands, and industry professionals from across the globe. In this role, you will play a crucial part in the strategic marketing initiatives of the company to boost the visibility and success of these high-profile events. Your responsibilities will include brand marketing, media partnerships, digital marketing, content development, and creating marketing collateral that resonates with the target audience. Your key responsibilities will involve developing and implementing innovative brand marketing strategies, managing media partnerships, executing digital marketing campaigns, creating engaging content, developing partnerships with associations and influencers, and ensuring the successful execution of event marketing strategies. To excel in this role, you should have 2-3 years of experience in events marketing, brand marketing, or promotions within the fashion, apparel, or events industry. A solid understanding of marketing strategies, both offline and online, is required, along with expertise in digital marketing, SEO, Google Ads, and various social media platforms. Strong negotiation skills, creative abilities, exceptional content creation skills, and excellent communication skills are also essential for this position. If you are looking to leverage your marketing expertise in a dynamic and creative environment, this opportunity at Peppermint Communications could be the perfect fit for you.,