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2.0 - 6.0 years
0 Lacs
hyderabad, telangana
On-site
As an Events & Customer Marketing Specialist at Darwinbox, you will play a crucial role in planning and executing high-impact events and programs to enhance relationships with customers and prospects, boost engagement in key markets like India, SEA, MENA, and contribute to pipeline and revenue objectives. Collaborating closely with Sales, Customer Success, Key Accounts, and Product teams, you will bring integrated, audience-specific experiences to life. Your responsibilities will include: Events Marketing: - Strategizing and executing experiences for key business leadership through events like tradeshows, masterclasses, webinars, and roundtables to drive brand awareness, demand generation, and business conversion. - Managing end-to-end execution of key events and coordinating with internal stakeholders across different geographies, particularly in MENA. - Analyzing, tracking, and presenting key metrics to achieve organizational goals and enhance Darwinbox's position in the HCM space. - Cultivating partnerships with associations and vendors globally to establish Darwinbox as a category leader. - Making data-driven decisions in alignment with organizational goals and marketing budget. Customer Marketing Collaboration (India, SEA, MENA): - Developing customer engagement programs to facilitate onboarding, adoption, upsell/cross-sell, and advocacy. - Working with the Customer Marketing Lead to generate a pipeline for customer stories, testimonials, and case studies tailored to regional use cases. - Creating localized campaigns and communications in collaboration with the communications team to strengthen customer relationships and retention. - Identifying high-potential accounts for program participation across online and offline events in partnership with Customer Success and Key Account Managers. Account-Based Marketing Elements (ABM) (India & MENA Customers & Prospects): - Collaborating with Sales, Customer Success, and Key Account Management teams to design ABM programs targeting high-value prospects and existing accounts. - Developing personalized, account-specific campaigns leveraging account-level engagements, events, content, and outbound tactics. - Aligning ABM strategies with buying committee needs and decision stages. - Monitoring and reporting on campaign performance, optimizing based on pipeline impact and account engagement. What You'll Bring: - 2-3 years of experience in B2B marketing with a focus on events, customer programs, and/or ABM. - Outcome and data-driven mindset with strong attention to detail. - Proficiency in managing regional marketing programs across India, SEA, and MENA. - Excellent planning and project management skills to handle multiple programs simultaneously. - Strategic thinking combined with hands-on execution abilities. - Strong storytelling and communication skills with a history of cross-functional collaboration. - Familiarity with marketing tools like HubSpot/Clay and ABM/CS platforms such as Gainsight would be advantageous.,
Posted 1 day ago
0.0 - 2.0 years
4 - 9 Lacs
Chennai
Work from Office
As a Management Trainee, you will: Conduct in-depth research on target accounts to identify key decision-makers, organizational structure, and business needs. Monitor industry and account-specific updates using Google Alerts to stay informed about market trends and competitor activity. Regularly check official websites, press releases, and media coverage of target companies to capture strategic updates. Ensure CRM tools are consistently updated with the latest account intelligence and engagement history. Proactively learn and understand focus industries and relevant technologies to align marketing strategies accordingly. Assist senior leadership in executing the annual marketing calendar, including Email Campaigns, SEO/SEM Marketing, Partner and Channel Marketing, Event Planning & Coordination, Content Creation & Promotion. Skills Required : Basic knowledge of enterprise IT services, cloud, data, integration, and digital platforms. Familiarity with platforms like HubSpot, Mailchimp, Google Analytics, and campaign management tools. Comfortable using LinkedIn for research, outreach, and brand visibility activities. Exposure to tools like ChatGPT, Canva, Jasper, or similar AI-based platforms used for creating content and presentations.
Posted 2 days ago
2.0 - 6.0 years
0 Lacs
hyderabad, telangana
On-site
You will be joining the high-performing Marketing team at Darwinbox as an Events & Customer Marketing Specialist. In this Individual Contributor role, you will be responsible for strategic and hands-on tasks related to Events Marketing, Customer Marketing, and Account-Based Marketing (ABM). Your main focus will be planning and executing impactful events and programs that enhance relationships with customers and prospects, boost engagement in key markets like India, SEA, and MENA, and contribute towards pipeline and revenue objectives. Collaboration with Sales, Customer Success, Key Accounts, and Product teams will be crucial to deliver integrated, audience-specific experiences. Key Responsibilities: Events Marketing: - Plan, manage, and execute experiences for business leadership through key events such as tradeshows, masterclasses, webinars, and roundtables. - Coordinate end-to-end execution of key events and ensure effective follow-up with internal stakeholders, especially in MENA. - Analyze, track, and present key metrics related to the role. - Establish partnerships with associations and vendors globally to position Darwinbox as a leader in the HCM space. - Make data-driven decisions aligned with organizational goals and marketing budget. - Support other marketing functions to achieve common team objectives. Customer Marketing Collaboration (India, SEA, MENA): - Develop and implement customer engagement programs to support onboarding, adoption, upsell/cross-sell, and advocacy. - Collaborate with Customer Marketing Lead to create a pipeline for customer stories and case studies tailored to regional use cases. - Work with communications team to create localized campaigns that strengthen customer relationships and retention. - Identify high-potential accounts for program participation across events. Account-Based Marketing Elements (ABM) (India & MENA Customers & Prospects): - Work with Sales, Customer Success, and Key Account Management teams to design ABM programs targeting high-value prospects and existing accounts. - Create personalized, account-specific campaigns using account-level engagements, events, content, and outbound tactics. - Align ABM strategies with buying committee needs and decision stages. - Monitor campaign performance, optimize based on pipeline impact and account engagement. Requirements: - 2-3 years of B2B marketing experience with a focus on events, customer programs, and/or ABM. - Outcome and data-driven mindset with attention to detail. - Experience in managing regional marketing programs across India, SEA, and MENA. - Strong planning and project management skills to handle multiple programs simultaneously. - Ability to balance strategic thinking with hands-on execution. - Excellent storytelling and communication skills with a history of cross-functional collaboration. - Familiarity with marketing tools like HubSpot/Clay and ABM/CS platforms such as Gainsight would be advantageous.,
Posted 1 week ago
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