Field Marketing - Specialist/Sr. Specialist

As an Events & Customer Marketing Specialist at Darwinbox, you will play a crucial role in planning and executing high-impact events and programs to enhance relationships with customers and prospects, boost engagement in key markets like India, SEA, MENA, and contribute to pipeline and revenue objectives. Collaborating closely with Sales, Customer Success, Key Accounts, and Product teams, you will bring integrated, audience-specific experiences to life. Your responsibilities will include: Events Marketing: - Strategizing and executing experiences for key business leadership through events like tradeshows, masterclasses, webinars, and roundtables to drive brand awareness, demand generation, and business conversion. - Managing end-to-end execution of key events and coordinating with internal stakeholders across different geographies, particularly in MENA. - Analyzing, tracking, and presenting key metrics to achieve organizational goals and enhance Darwinbox's position in the HCM space. - Cultivating partnerships with associations and vendors globally to establish Darwinbox as a category leader. - Making data-driven decisions in alignment with organizational goals and marketing budget. Customer Marketing Collaboration (India, SEA, MENA): - Developing customer engagement programs to facilitate onboarding, adoption, upsell/cross-sell, and advocacy. - Working with the Customer Marketing Lead to generate a pipeline for customer stories, testimonials, and case studies tailored to regional use cases. - Creating localized campaigns and communications in collaboration with the communications team to strengthen customer relationships and retention. - Identifying high-potential accounts for program participation across online and offline events in partnership with Customer Success and Key Account Managers. Account-Based Marketing Elements (ABM) (India & MENA Customers & Prospects): - Collaborating with Sales, Customer Success, and Key Account Management teams to design ABM programs targeting high-value prospects and existing accounts. - Developing personalized, account-specific campaigns leveraging account-level engagements, events, content, and outbound tactics. - Aligning ABM strategies with buying committee needs and decision stages. - Monitoring and reporting on campaign performance, optimizing based on pipeline impact and account engagement. What You'll Bring: - 2-3 years of experience in B2B marketing with a focus on events, customer programs, and/or ABM. - Outcome and data-driven mindset with strong attention to detail. - Proficiency in managing regional marketing programs across India, SEA, and MENA. - Excellent planning and project management skills to handle multiple programs simultaneously. - Strategic thinking combined with hands-on execution abilities. - Strong storytelling and communication skills with a history of cross-functional collaboration. - Familiarity with marketing tools like HubSpot/Clay and ABM/CS platforms such as Gainsight would be advantageous.,