Marketing Specialist

Job Summary:

We are seeking a creative and analytical Marketing Strategist to develop and execute data-driven marketing strategies that drive brand awareness, customer engagement, and business growth. The ideal candidate will understand market trends, analyze consumer behavior, and design multi-channel campaigns that align with company goals.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies to strengthen brand presence and achieve business objectives.
• Conduct market research and competitive analysis to identify trends, opportunities, and target audiences.
• Collaborate with design, sales, and product teams to ensure brand consistency and effective messaging across all channels.
• Plan and oversee digital marketing campaigns including SEO, SEM, email, social media, and content marketing.
• Analyze campaign performance metrics (ROI, CTR, conversion rates) and provide actionable insights for optimization.
• Manage the marketing budget, forecast performance, and allocate resources efficiently.
• Identify and develop new marketing channels, partnerships, and lead generation opportunities.
• Monitor brand performance and maintain a strong understanding of competitors’ strategies.
• Create detailed marketing reports and present findings to leadership.
• Stay up to date with emerging technologies, AI tools, and marketing automation trends.

Required Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).
• 3–6 years of experience in marketing strategy, digital marketing, or brand management.
• Strong understanding of digital channels, social media platforms, and analytics tools (Google Analytics, Meta Ads, LinkedIn Ads, etc.).
• Excellent analytical, communication, and project management skills.
• Proficiency in marketing automation and CRM platforms (HubSpot, Zoho, or similar).
• Creative thinker with the ability to turn data into actionable marketing ideas.

Preferred Skills:

• Experience in B2B or SaaS marketing (if applicable).
• Familiarity with AI-driven marketing tools and trends (e.g., ChatGPT, Jasper, Notion AI).
• Strong copywriting and storytelling abilities.
• Knowledge of paid ad optimization and funnel marketing.

Compensation:

Competitive salary based on experience + performance bonuses.

Location:

[Specify remote/on-site/hybrid and office location]

for a specific company

its a publication house

Job Title:

Job Summary:

Marketing Strategist

Key Responsibilities:

• Develop and execute comprehensive marketing strategies for book launches, author branding, and magazine/digital releases.
• Conduct market research to identify reader preferences, emerging genres, and publishing trends.
• Collaborate with editorial, design, and sales teams to align marketing efforts with publication goals.
• Manage social media campaigns, email newsletters, and content promotions to engage readers and drive sales.
• Plan and execute author events, book fairs, workshops, and online promotions.
• Build and maintain partnerships with bookstores, influencers, educational institutions, and media houses.
• Oversee paid campaigns on platforms such as Google Ads, Meta, and Amazon Ads (if applicable).
• Track key performance metrics (reach, engagement, sales conversion, ROI) and report results to management.
• Develop PR strategies to increase visibility of publications, authors, and brand identity.
• Stay updated with digital marketing, AI-based promotion tools, and publishing industry trends.

Required Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 3–5 years of experience in marketing within publishing, media, or creative industries.
• Strong understanding of digital marketing tools and social media strategy.
• Excellent communication, storytelling, and campaign management skills.
• Proficiency in marketing analytics tools (Google Analytics, Meta Business Suite, etc.).
• Ability to work with authors, editors, and creative teams to bring ideas to life.

Preferred Skills:

• Experience in content or book marketing.
• Familiarity with SEO, content marketing, and online book sales channels (Amazon KDP, Goodreads, etc.).
• Understanding of AI-based marketing tools and automation.
• Creative mindset with a passion for books, literature, and digital media.

Compensation:

Competitive salary + performance-based incentives.

Location:

• Noida