Marketing Operations Manager

Company Overview:

Job Overview

Key Responsibilities:

• Own and manage marketing automation workflows in HubSpot
• Set up and optimise email campaigns, landing pages, and lead flows
• Improve lead-nurturing workflows, segmentation, and personalisation strategies
  

• Manage lead scoring, data hygiene, and CRM integrations between HubSpot & Salesforce
• Work closely with sales to optimise lead handoff and improve MQL to SQL conversion rates
  

• Track marketing performance metrics (CTR, conversion rates, CAC, etc.)
• Build and maintain dashboards & reports in Power BI, Google Analytics, and HubSpot
• Implement A/B testing to improve email, landing page, and ad performance
  

• Ensure Google Tag Manager, tracking pixels, and analytics scripts are correctly implemented
• Optimize marketing processes for efficiency and scalability
• Assist in basic JavaScript or scripting tasks to support automation and tracking
  

• Work with demand generation, content, and sales teams to align marketing initiatives
• Support budget tracking and forecasting for marketing programs
  

Key Result Areas (KRAs) & Metrics:

• Marketing Automation Efficiency: Reduce manual effort in campaign execution by XX%
• Lead Management: Increase MQL to SQL conversion rate by XX%
• Campaign Performance: Improve email CTR, landing page conversions, and ad engagement rates
• Data Accuracy & CRM Integration: Maintain 95%+ data hygiene in CRM & marketing systems
• Marketing Attribution: Improve multi-touch attribution accuracy to better track ROI
  

Requirements

Essential Requirements:

• 3-6 years of experience in marketing operations, demand generation, or B2B SaaS marketing
• Hands-on experience with HubSpot (marketing automation)
• Familiarity with Salesforce (CRM) – expertise is not required, but experience working with it is beneficial
• Strong expertise in email marketing, lead scoring, and segmentation
• Data analysis & reporting experience with Google Analytics, HubSpot, and Power BI
• Excel expertise, including handling large datasets, pivot tables, and formulas
• Experience with campaign performance tracking & optimization
• Familiarity with sales and marketing alignment (MQL to SQL process, attribution modeling, etc.)
• Understanding of and experience in Account-Based Marketing (ABM) strategies
  

Desired Requirements:

• Experience with SQL, Google Tag Manager, and web analytics
• Comfortable with JavaScript and basic coding/scripting for marketing tasks
• Experience with Webflow for website management