OpenGov is the leader in AI and ERP solutions for local and state governments in the U.S. More than 2,000 cities, counties, state agencies, school districts, and special districts rely on the OpenGov Public Service Platform to operate efficiently, adapt to change, and strengthen the public trust. Category-leading products include enterprise asset management, procurement and contract management, accounting and budgeting, billing and revenue management, permitting and licensing, and transparency and open data. These solutions come together in the OpenGov ERP, allowing public sector organizations to focus on priorities and deliver maximum ROI with every dollar and decision in sync.Learn about OpenGov’s mission to power more effective and accountable government and the vision of high-performance government for every community at OpenGov.com.
Role Summary
The Marketing Manager will oversee asset quality assurance, cross-team project coordination, and executional alignment across marketing initiatives. This individual will play a foundational role in campaign governance and vendor operations while supporting analytics reporting.
Key Responsibilities
- Develop and execute multi-channel demand generation campaigns (email, paid media, webinars, and content syndication).
- Collaborate with marketing and sales development teams to create strategies for attracting and converting qualified leads and hitting pipeline targets.
- ABM Support: Contribute to Account-Based Marketing (ABM) strategies by executing targeted campaigns for high-value accounts.
- SEO & SEM: Collaborate with digital marketing experts to ensure campaigns are optimized for search engine performance.
- Quality assurance for all promotional and campaign assets
- Project management in Jira, ensuring timely execution and proper alignment of resources
- Submission coordination with external vendors; ensure delivery of assets and campaign briefs
- Research and vet new marketing vendors to support program expansion
- Conduct analysis and prepare monthly product check-in reports
- Track performance metrics across campaigns and identify opportunities for process optimization
- Over time, assume responsibilities as local site lead for Pune-based marketing functions
Ideal Qualifications
- Bachelor’s degree in Marketing, Advertising, Digital Media, Business Analytics, or equivalent is required
- A minimum of 4 years of experience in B2B/B2G SaaS advertising experience is required, preferably at a high-growth company with an emphasis on account-based marketing at scale
- Proficiency with Salesforce and Marketo (or comparable tools) is required; experience with ABM platforms is a plus.
- Experience with Google Analytics, Google Ads, and social advertising platforms is preferred.
- Goal-driven with a keen interest in search and digital marketing is required
- Demonstrated ability to manage multiple campaigns with varying objectives simultaneously is required
- Strong analytical skills with the ability to interpret data and identify actionable insights is required.
- Effective interpersonal and communication skills, with the ability to collaborate across teams and with external partners, are required.
- Strong writing, grammar, spelling, proofreading, and researching skills are required.
Why OpenGov?
A Mission That Matters.
At OpenGov, public service is personal. We are passionate about our mission to power more effective and accountable government. Government that operates efficiently, adapts to change, and strengthens public trust. Some people say this is boring. We think it’s the core of our democracy.
Opportunity to Innovate
The next great wave of innovation is unfolding with AI, and it will impact everything—from the way we work to the way governments interact with their residents. Join a trusted team with the passion, technology, and expertise to drive innovation and bring AI to local government. We’ve touched 2,000 communities so far, and we’re just getting started.
A Team of Passionate, Driven People
This isn’t your typical 9-to-5 job; we operate in a fast-paced, results-driven environment where impact matters more than simply clocking in and out. Our global team of 800+ employees is united in our commitment to challenge the status quo. OpenGov is headquartered in San Francisco and has offices in Atlanta, Boston, Buenos Aires, Chicago, Dubuque, Plano, and Pune.
A Place to Make Your Mark
We pride ourselves on our performance-based culture, where every employee is encouraged to jump in head-first and take action to help us improve. If you have a great idea, we want to hear it. Excellent performance is recognized and rewarded, and we love to promote from within.
Benefits That Work For You
Enjoy an award-winning workplace with the benefits to match, including:
- Comprehensive healthcare options for individuals and families.
- Flexible vacation policy and paid company holidays
- 401(k) with company match (USA only)
- Paid parental leave, wellness stipends, and HSA contributions
- Professional development and growth opportunities
- A collaborative office environment with weekly catered lunches
