Marketing Manager

Company Description

NetCom Learning® is dedicated to promoting lifelong learning as a cornerstone of development. With a robust portfolio of over 4,000 training courses, live masterclasses, and hands-on labs in cutting-edge areas like AI, Data Science, Cloud, and Cybersecurity, we empower organizations and individuals with the latest skills and knowledge. Since 1998, we have been a trusted training partner to over 40,000 organizations, including 80% of Fortune 1000 companies, and have supported over one million learners globally. Recognized as a Microsoft Learning Partner of the Year in both 2023 and 2022, we operate across 1,300+ locations worldwide and offer multilingual training solutions. Our values prioritize customer focus, innovation, continual learning, collaboration, and adaptability in delivering transformative learning experiences.

Role Overview

We are seeking a result-oriented Vendor Marketing Manager to lead NetCom Learning's strategic growth initiatives across the Microsoft, Cisco, AWS, and Google Cloud partner ecosystems. This role requires a minimum of 3 to 5 years of experience across vendor management, B2B demand generation, GTM strategy execution, and stakeholder leadership.The Manager will own end-to-end vendor-aligned initiatives, drive demand generation strategy, lead cross-functional campaign execution, and mentor junior team members. The ideal candidate should be data-driven, strategic, and able to translate vendor partnerships into measurable revenue impact.

Key Responsibilities

1. Demand Generation & GTM Strategy (Ownership-Based)

• Design and lead digital campaigns (paid & organic) to drive pipeline growth.
• Strategize ICP-based targeting and campaign positioning.
• Optimize campaigns using performance analytics.
• Introduce innovative demand-generation channels (webinars, co-marketing, virtual/in-person events).
• Own GTM planning and internal execution roadmap for vendor-aligned initiatives.

2. Internal Vendor Strategy & Cross-Functional Decision-Making

• Lead internal alignment with Sales, Marketing, Product, Finance & Alliances teams.
• Drive strategy approvals and feasibility discussions for vendor-led initiatives.
• Coordinate internal preparation for vendor interactions, meetings, and performance reviews.
• Manage internal escalations and ensure smooth execution of vendor-backed campaigns.
• Act as the internal owner for vendor initiatives.

3. Team Leadership & Collaboration

• Mentor Vendor Marketing Executives and ensure high-quality execution.
• Provide strategic direction on campaign planning and vendor-aligned programs.
• Lead cross-functional collaboration to deliver campaign and revenue objectives.

4. Sales Enablement & Pipeline Support

• Align demand-generation programs with sales targets.
• Collaborate with Inside Sales & BDR teams to improve lead-to-opportunity conversion.
• Support the sales cycle with industry insights and solution-specific positioning.

5. Market Intelligence & Strategic Insights

• Track vendor ecosystem developments and competitor GTM strategies.
• Identify new partnership or market expansion opportunities.
• Contribute strategic intelligence to leadership-level decision-making.

6. Reporting, Analytics & Performance Review

• Own dashboard management and CRM insights for performance tracking.
• Present ROI-oriented performance reports and strategic recommendations to leadership.
• Leverage pipeline analytics and trend data to optimize future investments.

Required Skills & Experience

• 3 - 5+ years of experience in vendor partnerships, B2B marketing, demand generation, or GTM strategy.
• Proven ability to lead cross-functional teams and drive internal alignment.
• Strong analytical skills with experience using CRM, lead generation tools, and reporting dashboards.
• Knowledge of cloud technologies and vendor ecosystems (Microsoft, AWS, Cisco, GCP) preferred.
• Excellent communication, stakeholder management, and decision-making capabilities.
• Preferred Tools: CRM (Microsoft Dynamics, LinkedIn Sales Navigator, Zoominfo, Lusha, marketing automation)